1. Google+ is Google's third attempt to enter the social media space after failed launches of Google Wave and Google Buzz. It allows circles, hangouts, instant uploads and sparks. 2. Google wants to move into social media to keep its advantage in organizing the world's information and access to content, as Facebook is catching up to Google in web traffic. 3. Google+ grew rapidly at first but interest is now fading, even though Google+ became the fastest network to 50 million users. Penetration in Belgium remains limited at around 24,758 users.

1. Maarten Quartier The House of Marketing 13/10/2011

2. Hi, I’m Maarten Digital Planner @ OMD Marketing Genius 2011 @maartenquartier linkedin.com/maartenquartier

3. What? 1 Why? 2 The effect? 3 Brands? 4 The future? 5

4. What? 1

5. Google + is the 3th attemptfrom Google to getinto the social media space

6. Attempt 1: Google Wave

7. Attempt 2: Google Buzz

8. Attempt 3: google plus

9. Offcoursethereis the ‘classic’ stream

10. And thenthere are (were) someadditional unique selling points

11. Circles

12. Hangouts

13. Instant Uploads

14. Sparks

15. Huddle

16. Why? 2

17. Google's mission is to organize the world's information and make it universally accessible

18. Google has a hard time indexing content fromfacebook

19. Facebookiscatching up with Google in terms of web traffic

20. Google has a deal withTwitter (wichisnowtemporarilysuspended for itsrealtimesearch services)

21. Google primarilymakesits money fromacces to the worlds information

22. So theyneed to move into the social media space if hey want to keeptheiradvantage. Hencegoogle plus and the +1 button

23. The effect on searchbecoming more social and personalcanallreadybeseen

24. The effect? 3

25. In the first beta stage youneeded a muchsoughtafter invitation

26. Nowitispubliclyavailable

27. The effect? + 1 269% visits

28. Google plus became the fastest network to reach its first 50 million users

29. Popular mass media figures are used to promote Google plus

30. Evenunexpectedones

31. How about Belgium?

32. 0.2% of the belgian population 0.35% of the BE online population 0.55% of the belgians on facebook 2.5% of the belgians on linked-in 15% (more or less)of the belgians on Twitter 24 758 belgians Identified on Google + Penetration in Belgium is still very limited

33. Brands? 4

34. What can brands do?

35. No official brand pages are allowed for now, allthough some tests are going on

36. Google plus isjust a new platform on wich people talk. A platformthatfacilitates the sharing of experiencesbetween people

37. Nothing to be afraid off. It’s an evolution not a revolution

38. A new platform that should fit into your current social media strategy

39. 1. Listen, Listen, Listen, … define the current state of the brand in social media

40. 2. Define your objectives, targets and KPI’s Social media can be used to serve a number of departments (Research, Customer service, Marketing , Sales, HR, …)

41. 3. Set your strategy and implement it join existing conversations and/or can start and fuel new conversations and facilitate the sharing of experiences

42. 4. consistency and a long term approach are needed Implementing a measure, learn and optimize cycle is key to success in the long term

43. The future? 5

44. As mentioned google build up an audience quite quickly and managed to create a lot of buzz

45. But interest is fading worldwide

46. As in Belgium

47. And so is traffick regarding to different sources that all show the same trend

48. If evengoogle top-execs are hardlyusing the platform …

49. But do not underestimate Google as they have a lot to winn and loose and have somepowerfullweapons to use