Google challenged us to provoke the industry on whether agencies need CIOs / Innovation Directors. My response was to question whether any CIO can actually be any good - as such a diverse set of skills are needed.
Discover how your candidate experience has a direct impact on your employer brand and how both can influence how candidates ‘feel’ and ‘think’ towards your brand
Discover the key ingredients that can help you design an employer brand experience for ‘happiness’
Learn how emotion in your marketing and the power of storytelling can help you attract and engage with candidates helping you build a community of passive and active talent
Roger Dooley's "Habit, Persuasion, & Neuromarketing" deck from the 2015 Habit Summit held at the Stanford Faculty Club in Palo Alto, CA. The focus of this presentation was to explain why understanding unconscious motivation is important and describe the range of neuromarketing tools available now and in the near future.
No (Lab) Jacket Required: Designing Experiments for Learning [XP2020 Conference]Matthew Philip
Slides as presented at the XP2020 Conference (Copenhagen/Online) by Matthew Philip (Accenture | SolutionsIQ).
Abstract
Hypothesis-Driven Development is thinking about the development of new ideas, products and services – even organizational change – as a series of experiments to determine whether an expected outcome will be achieved, so we need to know how to design and run experiments properly. This workshop session helps participants understand the importance of using experiments to help teams and organizations learn and improve, while giving hands-on practice in designing experiments to yield measurable evidence for that learning. We’ll even play a couple of inductive-logic games to get us in the mindset of how to write tests to validate — and invalidate — our hypotheses in order to acquire knowledge. Whether you’re in product development of organizational improvement, for those wanting to move from projects to experiments in the quest of continuous learning and evolutionary improvement, this session will provide the tools and mindset for going beyond simply calling something an experiment to conducting experiments with the proper rigor to maximize learning.
This 60-minute workshop session helps participants:
understand the importance of using experiments to help teams and organizations learn and improve
gain hands-on practice in designing experiments to yield measurable evidence for that learning
understand how to properly measure outcomes without confirmation bias
https://www.agilealliance.org/xp2020/xp-2020-online-program/industry-and-practice-abstracts/#Philip
Oiltankers vs Speedboats: Positioning Your StudioJames Denman
A talk I was invited to give at the AIGA earlier this year. The task was to help small agencies position themselves in a crowded and ultra-competitive market. A series of provocative thought starters, based on the traditional pillars of brand postioning to help businesses stand out.
Discover how your candidate experience has a direct impact on your employer brand and how both can influence how candidates ‘feel’ and ‘think’ towards your brand
Discover the key ingredients that can help you design an employer brand experience for ‘happiness’
Learn how emotion in your marketing and the power of storytelling can help you attract and engage with candidates helping you build a community of passive and active talent
Roger Dooley's "Habit, Persuasion, & Neuromarketing" deck from the 2015 Habit Summit held at the Stanford Faculty Club in Palo Alto, CA. The focus of this presentation was to explain why understanding unconscious motivation is important and describe the range of neuromarketing tools available now and in the near future.
No (Lab) Jacket Required: Designing Experiments for Learning [XP2020 Conference]Matthew Philip
Slides as presented at the XP2020 Conference (Copenhagen/Online) by Matthew Philip (Accenture | SolutionsIQ).
Abstract
Hypothesis-Driven Development is thinking about the development of new ideas, products and services – even organizational change – as a series of experiments to determine whether an expected outcome will be achieved, so we need to know how to design and run experiments properly. This workshop session helps participants understand the importance of using experiments to help teams and organizations learn and improve, while giving hands-on practice in designing experiments to yield measurable evidence for that learning. We’ll even play a couple of inductive-logic games to get us in the mindset of how to write tests to validate — and invalidate — our hypotheses in order to acquire knowledge. Whether you’re in product development of organizational improvement, for those wanting to move from projects to experiments in the quest of continuous learning and evolutionary improvement, this session will provide the tools and mindset for going beyond simply calling something an experiment to conducting experiments with the proper rigor to maximize learning.
This 60-minute workshop session helps participants:
understand the importance of using experiments to help teams and organizations learn and improve
gain hands-on practice in designing experiments to yield measurable evidence for that learning
understand how to properly measure outcomes without confirmation bias
https://www.agilealliance.org/xp2020/xp-2020-online-program/industry-and-practice-abstracts/#Philip
Oiltankers vs Speedboats: Positioning Your StudioJames Denman
A talk I was invited to give at the AIGA earlier this year. The task was to help small agencies position themselves in a crowded and ultra-competitive market. A series of provocative thought starters, based on the traditional pillars of brand postioning to help businesses stand out.
Since 1998 we are into exporting or importing of Binding Materials and OHP Sheets to fulfill concepts and utility of our esteemed customers. Our special range of promotional and publicity products offers customized products.
Innovation Stories is the premium annual event for Innovation Social and this presentation introduced the event. Nadya Powell, co-founder of Innovation Social, talked about the founding of Innovation Social and what has happened in Innovation in the three years since it was founded.
Set of 68 posters covering many Christian topics. Designed for display in a University mall during Christianity week. The posters cover many Christian topics.
About
GL Online Sales is a unique business model which is the next revolution in the retail industry.GL Electronic http://glelectronic.co.in/ for more details .
Description
GoodLife., is a fast growing Trading/Distribution Company based in Patna (HO) for India operations, dealing in / Led Tv / India's First 2.0 Multimedia Music Systems/ India's First Rechargeable Music systems / Rechargeable Fan / Air Conditioners Etc. providing sales & service solutions having complete infrastructure,
GL has started its ambitious journey of making every human being equipped with high quality DIGITAL LIVING at an affordable price. With a clear goal in mind, having a great industry reputation and a highly talented team, GL serves its customers with high quality watch mobile phones,Music System,Led TV Etc. GL strives to be the best in the Electronic industry by providing a unique selling proposition to its customers and at the same time providing maximum returns to its stake holders. GL aims to provide the best electronics products and after sales service to its most valuable customers
These are the slides from my talk today at Google IL Office.
It covers:
1. Google’s past, present and a bit of the future.
2. Google’s 5 principles of innovation.
Amplifying Storytelling with Influencer MarketingCarole Lamarque
Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
CONVERSION DAY :: Amplifying Storytelling with Influencer MarketingCarole Lamarque
Conversion Day is an event for digital marketers & -experts to get the latest strategies for increasing website conversion rates. Our experts will share their insights and knowledge without any secrets.
Wework Perth Entrepreneur Strategy 2019 Doyle Buehler Digital StrategyDoyle Buehler
The Entrepreneur Journey & Story HOW do you MANAGE Your HURDLES AND SUCCESS of Business?
In the Digital Age, journey matters now more than ever for GROWTH.
If you have a strategy you can tell your true journey. You can GROW your business with a journey.
Wework Perth Entrepreneur Strategy 2019 Doyle Buehler Digital Strategy
Wework - knows the journey of their audience
Uber - knows the journey of their audience
Airbnb - knows the journey of their audience
YET…
WeWork founders did not get their startup to a $47 billion dollar company in just 9 years by constantly posting on social. They had a purpose. A Story. They took us on a journey.
Since 1998 we are into exporting or importing of Binding Materials and OHP Sheets to fulfill concepts and utility of our esteemed customers. Our special range of promotional and publicity products offers customized products.
Innovation Stories is the premium annual event for Innovation Social and this presentation introduced the event. Nadya Powell, co-founder of Innovation Social, talked about the founding of Innovation Social and what has happened in Innovation in the three years since it was founded.
Set of 68 posters covering many Christian topics. Designed for display in a University mall during Christianity week. The posters cover many Christian topics.
About
GL Online Sales is a unique business model which is the next revolution in the retail industry.GL Electronic http://glelectronic.co.in/ for more details .
Description
GoodLife., is a fast growing Trading/Distribution Company based in Patna (HO) for India operations, dealing in / Led Tv / India's First 2.0 Multimedia Music Systems/ India's First Rechargeable Music systems / Rechargeable Fan / Air Conditioners Etc. providing sales & service solutions having complete infrastructure,
GL has started its ambitious journey of making every human being equipped with high quality DIGITAL LIVING at an affordable price. With a clear goal in mind, having a great industry reputation and a highly talented team, GL serves its customers with high quality watch mobile phones,Music System,Led TV Etc. GL strives to be the best in the Electronic industry by providing a unique selling proposition to its customers and at the same time providing maximum returns to its stake holders. GL aims to provide the best electronics products and after sales service to its most valuable customers
These are the slides from my talk today at Google IL Office.
It covers:
1. Google’s past, present and a bit of the future.
2. Google’s 5 principles of innovation.
Amplifying Storytelling with Influencer MarketingCarole Lamarque
Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
CONVERSION DAY :: Amplifying Storytelling with Influencer MarketingCarole Lamarque
Conversion Day is an event for digital marketers & -experts to get the latest strategies for increasing website conversion rates. Our experts will share their insights and knowledge without any secrets.
Wework Perth Entrepreneur Strategy 2019 Doyle Buehler Digital StrategyDoyle Buehler
The Entrepreneur Journey & Story HOW do you MANAGE Your HURDLES AND SUCCESS of Business?
In the Digital Age, journey matters now more than ever for GROWTH.
If you have a strategy you can tell your true journey. You can GROW your business with a journey.
Wework Perth Entrepreneur Strategy 2019 Doyle Buehler Digital Strategy
Wework - knows the journey of their audience
Uber - knows the journey of their audience
Airbnb - knows the journey of their audience
YET…
WeWork founders did not get their startup to a $47 billion dollar company in just 9 years by constantly posting on social. They had a purpose. A Story. They took us on a journey.
The best CEOs don’t just have strategies, they have Strategies of Preeminence that result in outside success. Yet most business leaders don’t have a strategy that is different from a strategy of operational excellence or haven’t thought about it long enough to know whether it’s working.
What does it take to create a Strategy of Preeminence? The 7 Secrets represents an Integrative, systematic, seven step process for rewriting your future, your organization’s future, and transforming yourself as a leader in the process. It starts with asking the leader, “Are you a strategist?” and goes on to designing an impossible future or ennobling purpose, building a strategy of preeminence, and a creating a delivery mechanism to match.
Every CEO and Founder can create a strategy of preeminence and drive explosive growth. Find out how here.
Be Seen, Be Found, Be Engaging (IABC Version)Eric Weaver
SEATTLE, WASHINGTON, USA - February 17, 2011 - Presentation from the IABC Seattle workshop "Communication Overload" - synopsis of my thinking from several previous "Social Media 105" presentations.
We've been told our whole lives ownership is key to success. Even in marketing we are told how much we need to have a paid/owned/earned strategy. But how if this strategic approach that puts an emphasis on ownership is all incorrect? What if the key to success in the 21st century of communications was similar to our economic condition where renting and utilizing resources when necessary is more important? What if we went full circle to the agricultural age due to cloud computing technology and adopted a nomadic strategy? Where we went not where we could grow or gather food but to grown and cultivate partnership relationships. Where we help grow new business models where the lines between employees and customers are blurred?
In this presentation, be pushed to think beyond the normal by Geoffrey Colon, Microsoft communications designer and author of "Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal" on how to set up a nomadic social by design and agile structure for success whether you're a sole proprietor, small business, NFP, government agency or Fortune 100 company.
What we may have learned in the recent past as a best practice must now be unlearned and relearned constantly so that we stay as flexible as our customers. In the end, it won't matter where you do business, as long as you measure specific KPIs that will help you with growth and customer satisfaction around your product, culture, organization or service.
For more of Geoffrey's thinking, follow him on LinkedIn or Twitter @djgeoffe
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital m...Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Doyle is a world authority on digital transformation, a best selling author, podcaster, teacher and entrepreneur. He has consulted, coached, taught and inspired many in the areas of digital leadership, online marketing, social selling, social media marketing & digital strategy.
Doyle plays at the intersections of entrepreneurship and digital innovation, and has spent the past 16 years in the business world with multiple businesses and startups from around the world. He positions these digital leaders to think in a clearer, logical, more strategic manner for evolving their business.
Doyle host’s an iTunes podcast, Breaking.Digital, where he interviews digital marketing influences from around the world, discussing digital strategy and branding for B2B & B2C, and is a judge on the 2019 “Canadian Marketing Association Awards” and the “Australian Web Industry Association Awards
This presentation was given at Innovation Stories, Innovation Social's annual premium event, on July 6th 2015 in London. Lawrence Weber, Managing Partner for Innovation at Karmarama and Jeremy Basset from Unilever Foundry gave the inside scoop on why they decided to do the Foundry, what they've learnt and what's next.
This presentation was given at Innovation Stories, Innovation Social's annual premium event, on July 6th 2015 in London. Michael Johnston, Strategist at Hirsch & Mann, presented his opinions on Innovation as well as some recent examples of innovation from Hirsch & Mann.
This presentation was given at Innovation Stories, Innovation Social's annual premium event, on July 6th 2015 in London. Hamish Nicklin, MD of AOL UK, presented the AOL story and gave the inside scoop on why the oldest start-up in the world is innovating once again.
IAB UK Social Operations Honda Case StudyNadya Powell
What is Social Operations and why is it important? This presentation talks about our experience working with Honda and making Social efficient and effective across 22 markets. If you're interesting in how to get the Social foundations right this presentation is right for you.
Financial Services: Insight and TrendsNadya Powell
What do customers think of Financial Services brands? What cultural trends should Financial Services brands take note of. This deck hopefully gives you everything you need to know. Thanks to Zoe Decool for research help.
Disruption, mobile and financial servicesNadya Powell
A presentation given for the IPA on disruption, mobile and financial services. Three strategies to employ and the best disruptive uses of mobile out there. Thanks to Zoe Decool for research help.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
15. INNOVATION STORIES
Our inaugural event on:
1. How businesses have challenged marketing
2. How marketing must challenge business models
http://csinnovation.eventbrite.co.uk/
@InnovationSoc
16. FUNDAMENTALLY WE MUST NEVER
GET THE FORECAST WRONG
http://www.youtube.com/watch?v=uqs1YXfdtGE