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Google Analytics - Reports
- 2. Acquisition > All Traffic > Channels How it Helps: You can see unsampled reports after you drill down into specific channels; helpful for those who get more than 500K sessions per reporting period. Gives you high-level performance of all internet channels
- 4. Behavior > Site Speed > Page Timings How it Helps: ◦ Measure page speed, an important aspect of UX and technical SEO. Slow-loading pages tend to rank worse and produce poorer results. ◦ The page timings report allows you to see all your best and poorest performing pages in terms of page load time. ◦ This lets you see where you can quickly make gains by optimizing pages that are negatively impacting the largest number of users
- 5. ◦ You can also splice the report by device type to see if Responsive Design is dramatically slowing down performance. ◦ If it is, you can talk to developers about how to compress more CSS/HTML to improve page speed
- 7. Acquisition > Search Engine Optimization > Queries How it Helps: ◦ Organic keyword data is a relic, but at least with the Organic Search Query Report we can get some kind of idea of what types of queries are driving traffic to the site.
- 9. Audience > Mobile > Overview How it Helps: ◦ Are you having a hard time convincing your team to finally move to responsive? ◦ Or are your teammates not convinced that mobile users behave differently on site? ◦ Device report can help dispel some of those hesitations around mobile
- 11. Behavior > Site Search > Search Terms How it Helps: ◦ See what are the most commonly searched term in your internal site search. ◦ Are people searching a term that is in fact available in your global navigation but not finding it easily? ◦ Or perhaps there’s a term they always search and you’d never think of putting it in your global nav. Those insights and more can be found here
- 13. Behavior > Site Content > Landing Pages How it Helps: ◦ Determine your top traffic-driving content and your poorest- performing content (content with a bounce rate > 90% or low pages/session metric)