This document provides an overview of 9 tools from Google that can help with marketing effectiveness: Google AdWords, Google Docs, Google Keyword Tool, Google Alerts, Google News, Google Reader, Google Places, and Google+. It describes each tool's purpose and how marketers can utilize them, such as using Google Docs for content collaboration, Google News to find story ideas, and Google Places to improve local search visibility. The overall message is that these free Google tools can help marketers improve inbound marketing when used strategically.
This document provides an overview of 7 Google tools that can help improve marketing effectiveness: Google AdWords, Google Docs, Google Keyword Tool, Google Alerts, Google News, Google Reader, and Google Places. Each tool is described in 1-2 paragraphs explaining what it is and how marketers can use it to generate content ideas, collaborate with teams, research keywords, monitor brands and stay up to date on industry news to improve inbound marketing strategies.
Google Instant: Potential Impact on SEM and SEOthesearchagents
The Search Agency's white paper addresses the potential impact Google Instant could have on Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
Check out this second installment of Google Business Tools to find information about: Google calendar for business, correlate, digital garage and feedburner.
You might already know that Google uses over 200 ranking factors in their algorithm…
But what the heck are they?
Well, you’re in for a treat because I’ve put together a complete list.
Some are proven. Some are controversial. Others are SEO nerd speculation. But they’re all here. And I recently updated this entire list for 2020.
Georgetown University Guest lecture on SEO and online marketingWO Strategies
April 7th. Guest Lecture on SEO and online marketing at Georgetown University's Digital Marketing class, a part of the Masters in Public Relations and Corporate Communications program.
This document provides an overview of 7 Google tools that can help improve marketing effectiveness: Google AdWords, Google Docs, Google Keyword Tool, Google Alerts, Google News, Google Reader, and Google Places. Each tool is described in 1-2 paragraphs explaining what it is and how marketers can use it to generate content ideas, collaborate with teams, research keywords, monitor brands and stay up to date on industry news to improve inbound marketing strategies.
This document provides summaries of 13 essential Google tools for marketers: 1) Google My Business helps manage business information across Google services; 2) Google+ pages are automatically created and should be actively engaged with; 3) Google Search Console monitors website standing in search results; 4) Google Analytics provides data on website visitors and traffic sources; 5) Google AdWords allows pay-per-click advertising on Google search results; 6) Keyword Planner helps plan AdWords campaigns and discover new keywords; 7) Google Trends evaluates keyword popularity and identifies trending topics; 8) Google Alerts deliver relevant news and mentions to email; 9) Google News helps search for and identify industry stories; 10) Google Calendar organizes tasks and meetings
This document provides an overview of 7 Google tools that can help improve marketing effectiveness: Google AdWords, Google Docs, Google Keyword Tool, Google Alerts, Google News, Google Reader, and Google Places. Each tool is described in 1-2 paragraphs explaining what it is and how marketers can use it to generate content ideas, collaborate with teams, research keywords, monitor brands and stay up to date on industry news to improve inbound marketing strategies.
Google Instant: Potential Impact on SEM and SEOthesearchagents
The Search Agency's white paper addresses the potential impact Google Instant could have on Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
Check out this second installment of Google Business Tools to find information about: Google calendar for business, correlate, digital garage and feedburner.
You might already know that Google uses over 200 ranking factors in their algorithm…
But what the heck are they?
Well, you’re in for a treat because I’ve put together a complete list.
Some are proven. Some are controversial. Others are SEO nerd speculation. But they’re all here. And I recently updated this entire list for 2020.
Georgetown University Guest lecture on SEO and online marketingWO Strategies
April 7th. Guest Lecture on SEO and online marketing at Georgetown University's Digital Marketing class, a part of the Masters in Public Relations and Corporate Communications program.
This document provides an overview of 7 Google tools that can help improve marketing effectiveness: Google AdWords, Google Docs, Google Keyword Tool, Google Alerts, Google News, Google Reader, and Google Places. Each tool is described in 1-2 paragraphs explaining what it is and how marketers can use it to generate content ideas, collaborate with teams, research keywords, monitor brands and stay up to date on industry news to improve inbound marketing strategies.
This document provides summaries of 13 essential Google tools for marketers: 1) Google My Business helps manage business information across Google services; 2) Google+ pages are automatically created and should be actively engaged with; 3) Google Search Console monitors website standing in search results; 4) Google Analytics provides data on website visitors and traffic sources; 5) Google AdWords allows pay-per-click advertising on Google search results; 6) Keyword Planner helps plan AdWords campaigns and discover new keywords; 7) Google Trends evaluates keyword popularity and identifies trending topics; 8) Google Alerts deliver relevant news and mentions to email; 9) Google News helps search for and identify industry stories; 10) Google Calendar organizes tasks and meetings
Google+ is now open for businesses to create their profiles. Many businesses are questioning the advantages of Google+ and how it can used to engage with customers. Ja-Nae walks you through what Google+ means for your business.
Top 10 Free Tools Used to Increase Website Traffic.pdfDigital Vishnu
Increasing website traffic is a priority for businesses, bloggers, and organizations looking to establish a strong online presence. A variety of tools can help you accomplish this goal—some paid and others free. Here's a list of the top 10 free tools that can help you increase your website traffic.
1. Google Analytics
Google Analytics is indispensable for tracking your website’s performance. It provides key metrics like page views, user engagement, and the sources of your traffic. By analyzing this data, you can pinpoint which strategies are effective and which areas need improvement.
2. Google Search Console
Previously known as Google Webmaster Tools, Google Search Console offers insights into how your website appears in search engine results. It notifies you of any crawl errors, broken links, or security issues that might be hurting your site’s search ranking.
3. Yoast SEO (WordPress Plugin)
If you’re using WordPress, Yoast SEO is a must-have plugin. It guides you through the process of optimizing your website for search engines. It offers real-time content analysis and helps you create SEO-friendly titles, meta descriptions, and more.
4. Mailchimp
Email marketing remains one of the most effective ways to drive traffic and Mailchimp offers a free plan to get you started. Use it to manage your mailing list, design newsletters, and track your email campaign's performance.
5. Hootsuite
Hootsuite lets you schedule posts on multiple social media platforms in advance. Consistent social media activity is key to maintaining user engagement and driving traffic to your website.
6. Ubersuggest
Ubersuggest is a free keyword research tool that helps you find phrases and questions your audience is searching for. By incorporating these keywords into your content, you improve its visibility on search engines.
7. Canva
Visual content like infographics and social media graphics can significantly boost user engagement. Canva offers a wide variety of free templates and design elements to help you create high-quality visuals.
8. BuzzSumo
BuzzSumo's free version allows you to see what kind of content in your niche is getting the most social shares. Knowing what's popular can guide you in creating content that's more likely to get shared and bring in traffic.
9. Quora
By actively participating in discussions related to your industry or topic, you can establish your authority and direct interested users to your website. Make sure your answers are detailed and provide value to encourage clicks through to your website.
10. Google My Business
If you have a local business, setting up a Google My Business account can significantly boost your visibility in local search results. This not only helps with search engine ranking but also gives you a free listing that people can click on to visit your website.
Each of these free tools offers unique advantages to help you attract more visitors.
Content marketing is the process of planning, creating, sharing, and publishing the content through channels such as social media, blogs, websites, podcasts, apps, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
Google+ is becoming an essential part of business social media strategies with 90 million users. As Google requires Gmail users to have Google+ accounts, its user base will grow quickly. Google+ also helps with search engine optimization by making it easier for marketers to appear in search results. The about page gives an overview of a business and should include important information for searchers as well as links to key pages. Google Events allows sending invitations to anyone, whether they have Google+ or not, and syncs with Google Calendar. Photos from events uploaded through the mobile app create a live photo journal. Circles allow segmenting followers and communicating tailored messages to different audiences.
Google Adwords Workshop
The document summarizes the benefits of attending a Google Adwords Workshop. Key points include: Google has over 16 million UK users and is the top search engine; the workshop teaches attendees how to use Google Adwords effectively to drive more visitors and leads to their website; attendees will learn about account setup, keywords, ad text, and tracking performance metrics. The workshop also allows attendees to work on and improve their own Adwords account. Previous delegates provided positive feedback about the workshop.
Google Plus and SEO
Reputation Management: Why Your Business Must Set Up an Account
1. Google has evolved to require more consideration of authenticity through user signals on Google Plus.
2. Setting up a Google Plus for Business page allows businesses to be represented authentically and integrate with Google search and maps.
3. Managing content, press releases, and social media can help businesses leverage Google Plus to message to brand searchers and dominate their Google exposure.
Digitalni trendi za 2023_Alastair Banks.pptxDIGGIT
The document provides an agenda and overview for the DIGGIT 2023 conference on digital trends. The agenda covers topics like using AI in marketing, staying ahead of search engine updates, Google's Performance Max, Google Analytics 4, and a cookieless future. It discusses auditing content and competitors, setting objectives, creating personas, and tracking performance. Specific sessions will cover training AI assistants, Google's helpful content update, optimizing for Bing, calculating SEO ROI, and reducing reliance on cookies by improving first-party data collection. The presentation encourages attendees to test Performance Max campaigns, ensure GA4 implementation, and consider emerging trends like short-form video and off-site ads.
Google introduced a new search algorithm called Hummingbird that processes search queries differently than previous algorithms. Hummingbird considers the meaning and context of the entire search query, including relationships between words, rather than just matching individual keywords. This allows Google to better understand users' intents and provide more relevant and conversational search results. The Hummingbird algorithm leverages technologies like semantic search, voice search, and Google's Knowledge Graph database to help answer complex queries directly or assist with follow-up searches.
This document discusses various Google tools that can help marketers succeed online. It describes 17 different Google tools, including Google Analytics, Google Keyword Tools, Google Insights for Search, Google AdWords, Google Trends, Google Ad Planner, and Google Webmaster Tools. It explains how each of these tools can provide useful data, insights, and features to help marketers with tasks like keyword research, website analytics, traffic estimation, and digital advertising. The overall document aims to help readers understand the various free marketing tools available from Google and how to utilize them effectively.
Actew Workshop On E Marketing And Web 2.0 ToolsACTEW
The document discusses e-marketing and using web 2.0 tools to promote organizations in a cost-effective way. It recommends using free tools like Google Docs, Blogger, calendars, and analytics to collaborate, share information, build relationships and track engagement online. Specific tactics mentioned include creating a website, blog, e-newsletters and using social media to participate in online communities.
Google Resurrection discusses advanced tactics for using Google Adwords to generate traffic. It introduces the Google Adwords program and paid listings, and emphasizes the importance of optimizing landing pages and ads to improve quality scores and lower cost per click. Multiple strategies are presented, including the use of broad, phrase and exact matching keywords to maximize click-through rates.
To many, writing may seem like a complicated process, whereas to others, it’s a cakewalk. It is, however, a truth worth acknowledging that skilled writers always surpass talented ones. Good content writers aren’t born with a knack for writing. It is only when a writer can ideate, write, edit, plan and be consistent in their efforts can they actually realise their entire potential for moving minds with words.
Ofcourse, growing into the definition of a seasoned writer is not an easy one. But with these tools, you can certainly speed up the process.
This document provides 4 tips for making the most of long-form content: 1) Use a promo box plugin to promote your content and build your email list; 2) Keywords are less important for SEO than conceptual relevance but can help identify popular search topics; 3) Include relevant images tagged with keywords to boost social sharing and SEO; 4) Long-form content allows for better use of image descriptions and tags.
This document provides 4 tips for making the most of long-form content: 1) Use promotional plugins like Plugmatter Promo Box to promote your content and build your email list. 2) Keywords are less important for SEO ranking but can help identify popular search terms; focus on concepts rather than keywords. 3) Tell stories and use anecdotes to engage readers and clearly convey your ideas. 4) Include relevant external links to provide more information for readers and gain links from other sites.
Some of the most innovative B2B technology brands are using search marketing in advanced ways to deliver more engaging experiences.
In our analysis, the best examples were:
Immersive, with the same content easily accessible via different screen types.
Personalized, attracting the users attention.
Relevant, written by authoritative thought leaders that users want to hear from.
Integrated, delivering great content in the best format and at the right time.
A Comprehensive Guide to Create an Effective Content CalendarPaulDonahue16
If you want to experience development and growth for your business this year, you need to prioritize creating a content calendar. It can help you plan and schedule all the pieces of content you're planning to put out. Take time and learn how to create one here.
https://advdms.com/blog/a-comprehensive-guide-to-create-an-effective-content-calendar/
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Google+ is now open for businesses to create their profiles. Many businesses are questioning the advantages of Google+ and how it can used to engage with customers. Ja-Nae walks you through what Google+ means for your business.
Top 10 Free Tools Used to Increase Website Traffic.pdfDigital Vishnu
Increasing website traffic is a priority for businesses, bloggers, and organizations looking to establish a strong online presence. A variety of tools can help you accomplish this goal—some paid and others free. Here's a list of the top 10 free tools that can help you increase your website traffic.
1. Google Analytics
Google Analytics is indispensable for tracking your website’s performance. It provides key metrics like page views, user engagement, and the sources of your traffic. By analyzing this data, you can pinpoint which strategies are effective and which areas need improvement.
2. Google Search Console
Previously known as Google Webmaster Tools, Google Search Console offers insights into how your website appears in search engine results. It notifies you of any crawl errors, broken links, or security issues that might be hurting your site’s search ranking.
3. Yoast SEO (WordPress Plugin)
If you’re using WordPress, Yoast SEO is a must-have plugin. It guides you through the process of optimizing your website for search engines. It offers real-time content analysis and helps you create SEO-friendly titles, meta descriptions, and more.
4. Mailchimp
Email marketing remains one of the most effective ways to drive traffic and Mailchimp offers a free plan to get you started. Use it to manage your mailing list, design newsletters, and track your email campaign's performance.
5. Hootsuite
Hootsuite lets you schedule posts on multiple social media platforms in advance. Consistent social media activity is key to maintaining user engagement and driving traffic to your website.
6. Ubersuggest
Ubersuggest is a free keyword research tool that helps you find phrases and questions your audience is searching for. By incorporating these keywords into your content, you improve its visibility on search engines.
7. Canva
Visual content like infographics and social media graphics can significantly boost user engagement. Canva offers a wide variety of free templates and design elements to help you create high-quality visuals.
8. BuzzSumo
BuzzSumo's free version allows you to see what kind of content in your niche is getting the most social shares. Knowing what's popular can guide you in creating content that's more likely to get shared and bring in traffic.
9. Quora
By actively participating in discussions related to your industry or topic, you can establish your authority and direct interested users to your website. Make sure your answers are detailed and provide value to encourage clicks through to your website.
10. Google My Business
If you have a local business, setting up a Google My Business account can significantly boost your visibility in local search results. This not only helps with search engine ranking but also gives you a free listing that people can click on to visit your website.
Each of these free tools offers unique advantages to help you attract more visitors.
Content marketing is the process of planning, creating, sharing, and publishing the content through channels such as social media, blogs, websites, podcasts, apps, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
Google+ is becoming an essential part of business social media strategies with 90 million users. As Google requires Gmail users to have Google+ accounts, its user base will grow quickly. Google+ also helps with search engine optimization by making it easier for marketers to appear in search results. The about page gives an overview of a business and should include important information for searchers as well as links to key pages. Google Events allows sending invitations to anyone, whether they have Google+ or not, and syncs with Google Calendar. Photos from events uploaded through the mobile app create a live photo journal. Circles allow segmenting followers and communicating tailored messages to different audiences.
Google Adwords Workshop
The document summarizes the benefits of attending a Google Adwords Workshop. Key points include: Google has over 16 million UK users and is the top search engine; the workshop teaches attendees how to use Google Adwords effectively to drive more visitors and leads to their website; attendees will learn about account setup, keywords, ad text, and tracking performance metrics. The workshop also allows attendees to work on and improve their own Adwords account. Previous delegates provided positive feedback about the workshop.
Google Plus and SEO
Reputation Management: Why Your Business Must Set Up an Account
1. Google has evolved to require more consideration of authenticity through user signals on Google Plus.
2. Setting up a Google Plus for Business page allows businesses to be represented authentically and integrate with Google search and maps.
3. Managing content, press releases, and social media can help businesses leverage Google Plus to message to brand searchers and dominate their Google exposure.
Digitalni trendi za 2023_Alastair Banks.pptxDIGGIT
The document provides an agenda and overview for the DIGGIT 2023 conference on digital trends. The agenda covers topics like using AI in marketing, staying ahead of search engine updates, Google's Performance Max, Google Analytics 4, and a cookieless future. It discusses auditing content and competitors, setting objectives, creating personas, and tracking performance. Specific sessions will cover training AI assistants, Google's helpful content update, optimizing for Bing, calculating SEO ROI, and reducing reliance on cookies by improving first-party data collection. The presentation encourages attendees to test Performance Max campaigns, ensure GA4 implementation, and consider emerging trends like short-form video and off-site ads.
Google introduced a new search algorithm called Hummingbird that processes search queries differently than previous algorithms. Hummingbird considers the meaning and context of the entire search query, including relationships between words, rather than just matching individual keywords. This allows Google to better understand users' intents and provide more relevant and conversational search results. The Hummingbird algorithm leverages technologies like semantic search, voice search, and Google's Knowledge Graph database to help answer complex queries directly or assist with follow-up searches.
This document discusses various Google tools that can help marketers succeed online. It describes 17 different Google tools, including Google Analytics, Google Keyword Tools, Google Insights for Search, Google AdWords, Google Trends, Google Ad Planner, and Google Webmaster Tools. It explains how each of these tools can provide useful data, insights, and features to help marketers with tasks like keyword research, website analytics, traffic estimation, and digital advertising. The overall document aims to help readers understand the various free marketing tools available from Google and how to utilize them effectively.
Actew Workshop On E Marketing And Web 2.0 ToolsACTEW
The document discusses e-marketing and using web 2.0 tools to promote organizations in a cost-effective way. It recommends using free tools like Google Docs, Blogger, calendars, and analytics to collaborate, share information, build relationships and track engagement online. Specific tactics mentioned include creating a website, blog, e-newsletters and using social media to participate in online communities.
Google Resurrection discusses advanced tactics for using Google Adwords to generate traffic. It introduces the Google Adwords program and paid listings, and emphasizes the importance of optimizing landing pages and ads to improve quality scores and lower cost per click. Multiple strategies are presented, including the use of broad, phrase and exact matching keywords to maximize click-through rates.
To many, writing may seem like a complicated process, whereas to others, it’s a cakewalk. It is, however, a truth worth acknowledging that skilled writers always surpass talented ones. Good content writers aren’t born with a knack for writing. It is only when a writer can ideate, write, edit, plan and be consistent in their efforts can they actually realise their entire potential for moving minds with words.
Ofcourse, growing into the definition of a seasoned writer is not an easy one. But with these tools, you can certainly speed up the process.
This document provides 4 tips for making the most of long-form content: 1) Use a promo box plugin to promote your content and build your email list; 2) Keywords are less important for SEO than conceptual relevance but can help identify popular search topics; 3) Include relevant images tagged with keywords to boost social sharing and SEO; 4) Long-form content allows for better use of image descriptions and tags.
This document provides 4 tips for making the most of long-form content: 1) Use promotional plugins like Plugmatter Promo Box to promote your content and build your email list. 2) Keywords are less important for SEO ranking but can help identify popular search terms; focus on concepts rather than keywords. 3) Tell stories and use anecdotes to engage readers and clearly convey your ideas. 4) Include relevant external links to provide more information for readers and gain links from other sites.
Some of the most innovative B2B technology brands are using search marketing in advanced ways to deliver more engaging experiences.
In our analysis, the best examples were:
Immersive, with the same content easily accessible via different screen types.
Personalized, attracting the users attention.
Relevant, written by authoritative thought leaders that users want to hear from.
Integrated, delivering great content in the best format and at the right time.
A Comprehensive Guide to Create an Effective Content CalendarPaulDonahue16
If you want to experience development and growth for your business this year, you need to prioritize creating a content calendar. It can help you plan and schedule all the pieces of content you're planning to put out. Take time and learn how to create one here.
https://advdms.com/blog/a-comprehensive-guide-to-create-an-effective-content-calendar/
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
High performance Serverless Java on AWS- GoTo Amsterdam 2024Vadym Kazulkin
Java is for many years one of the most popular programming languages, but it used to have hard times in the Serverless community. Java is known for its high cold start times and high memory footprint, comparing to other programming languages like Node.js and Python. In this talk I'll look at the general best practices and techniques we can use to decrease memory consumption, cold start times for Java Serverless development on AWS including GraalVM (Native Image) and AWS own offering SnapStart based on Firecracker microVM snapshot and restore and CRaC (Coordinated Restore at Checkpoint) runtime hooks. I'll also provide a lot of benchmarking on Lambda functions trying out various deployment package sizes, Lambda memory settings, Java compilation options and HTTP (a)synchronous clients and measure their impact on cold and warm start times.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
Session 1 - Intro to Robotic Process Automation.pdfUiPathCommunity
👉 Check out our full 'Africa Series - Automation Student Developers (EN)' page to register for the full program:
https://bit.ly/Automation_Student_Kickstart
In this session, we shall introduce you to the world of automation, the UiPath Platform, and guide you on how to install and setup UiPath Studio on your Windows PC.
📕 Detailed agenda:
What is RPA? Benefits of RPA?
RPA Applications
The UiPath End-to-End Automation Platform
UiPath Studio CE Installation and Setup
💻 Extra training through UiPath Academy:
Introduction to Automation
UiPath Business Automation Platform
Explore automation development with UiPath Studio
👉 Register here for our upcoming Session 2 on June 20: Introduction to UiPath Studio Fundamentals: https://community.uipath.com/events/details/uipath-lagos-presents-session-2-introduction-to-uipath-studio-fundamentals/
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Northern Engraving | Modern Metal Trim, Nameplates and Appliance PanelsNorthern Engraving
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
2. Table of Contents
Introduction.....................................................................3
Google AdWords.............................................................5
Google Docs...................................................................8
Google Keyword Tool.....................................................11
Google Alerts.................................................................14
Google News.................................................................17
Google Reader..............................................................20
Google Places...............................................................23
Google+…………...........................................................26
Common Questions.......................................................29
2
3. Introduction
Although Google serves as the go-to search engine for many Internet
users, there still seems to be a large unawareness for its other tools.
Here at HubSpot, we feel it’s important to discuss Google’s various tools
as they fit in nicely within the type of marketing we and our customers
practice: inbound marketing.
As you have noticed, traditional marketing activities have hit the back
burner, establishing a stale and ineffective method of reaching
consumers. As a response to this changing environment, we need to shift
our focus to attract people who are actively searching for products online.
That's where inbound marketing comes in.
Inbound marketing accurately conveys the challenges your consumers
are facing and what types of solutions they are looking for. It takes
advantage of the way people communicate and do research. We are
using search engines, reading blogs and tapping into our social networks
to find answers to questions and make purchase decisions. Companies
can utilize these different channels to better target their marketing
activities and bring in more sales.
3
4. Introduction
Inbound marketing is easy to measure, allowing you to see your return
on investment, whereas with traditional marketing techniques, it’s much
harder to tell whether the money you spent is actually turning into sales.
One of the key players in this rapidly evolving landscape is Google.
While there are numerous search engines out there (Yahoo, Bing, AOL,
etc), Google remains the dominant destination people land on for
research and reviews.
However, Google is not only a search engine. It also owns a range of
assets that provide marketers with social networking and content
creation opportunities. This is what this eBook is all about. Hope the
tools we cover here will help you become better at inbound marketing!
4
6. 1 Google AdWords
Google AdWords is a provider of Pay-Per-Click (PPC) ads. It
allows businesses to create ads and target specific
keywords. As people search for these keywords, the paid ads
appear in Google paid search results.
Does that sound confusing? Let’s break it down. For example, let’s do a
search for a dentist in Cambridge, MA. As you can see in the screenshot
below, there are two types of results that appear in results:
Sponsored
links
1) Organic search results:
These search results are earned by accumulating a lot of inbound links and
SEO authority.
2) Sponsored links:
These are search results you pay for in order to rank for a specific keyword
combination.
6
7. 1 Google AdWords
“
75% of searchers click on organic search. Only 25%
of online searchers click on paid results .
Google AdWords Offers Contextual Targeting
As part of the Google Display Network, Google partners with hundreds of
websites, news pages and blogs that can feature your ads. “And similar to
how it works with Google Search, your keywords determine where your ads
are shown on the Display Network,” Google’s Step-by-Step guide reads.
When you create a specific ad, Google can match it to a website it relates
to. For example, if you’re a bakery and your ad is about a cake, it will fit in
well with the Dining and Wine section of The New York Times. This is called
contextual targeting.
In order to create engaging display ads, Google will also provide you with a
free Display Ad Builder tool.
GET STARTED:
Go to adwords.google.com
1) Select a well-performing offer (a whitepaper, report, etc.).
2) Create a Google ad.
3) Design a call to action.
4) Launch and monitor performance.
7
9. 2 Google Docs
Google Docs are free online documents that can be
accessed from anywhere, shared with your team and edited
by invited collaborators.
What Types of Google Docs? you to edit the users who can have
There are five types of documents access. All you need to do is enter
you can create: names/email addresses.
1. Word documents
2. Spreadsheets
3. Presentations
4. Drawings
5. Forms
Sharing & Full Access
After creating a document, you can
share it with anyone who needs to
view, edit or manage it. Once you
are in the document, a share button
in the upper right corner will allow
.
Scheduling & Efficiency
Google Docs helps you become
efficient at calendaring and
scheduling content. For instance, at
HubSpot, we use Google
spreadsheets to keep a running list of
our blog post ideas, email marketing
sends and upcoming webinars. In
this way, we ensure everyone on the
team is aware of our activities and
can help out as necessary.
9
10. 2 Google Docs
Content Creation & Collaboration
Google Docs helps with brainstorming new
content ideas and collaborating within the
actual creation process. Maintaining these
docs, you can eliminate unnecessary meeting
time and be more efficient.
Calendars & Meetings
Lastly, Google calendars also provide you
with a helpful platform to stay organized,
create reoccurring events and remember
deadlines. At HubSpot, we even use them as
a way to keep track of when our team
members will be away from the office.
GET STARTED:
Go to Docs.Google.com
1) Select a content series (blog articles, webinars, videos, email).
2) Create a document around that content
3) Share document with co-workers.
4) Collaborate, modify and publish.
10
12. 3 Google Keyword Tool
Google’s Keyword Tool helps you create a solid keyword
research strategy. While it’s part of Google AdWords, you
can also use some of its capabilities without being enrolled
in a PPC program.
Why Keywords Matter?
People enter keywords into search engines in order to find information and
entertainment, conduct research and make purchases. As a business, you want
online searchers to find you and your company’s website when they make
queries relevant to your product or service. That’s why doing the right keyword
research is essential and can help you attract more qualified traffic to your site.
How Google’s Keyword Tool Works
You can do two things by going to the website:
1) Enter keywords and the Keyword Tool will return synonyms of those keywords.
2) Enter a website and the Keyword Tool will suggest keywords used within that
website.
12
13. 3 Google Keyword Tool
Image credit: Matt Powell
How Competitive Keywords Are
In addition to suggesting keyword ideas,
Google’s Keyword Tool will also tell you
how competitive these phrases are.
Generally, you don’t want to choose
highly competitive keywords, but you
The Long-Tail Keyword Strategy
want to focus on the ones you can
There is no way we can discuss keyword
realistically start ranking for.
strategies without mentioning the
importance of the long-tail keyword. It
Monthly Searches Help Strategize
refers to the usage of narrow and specific
Google’s Keyword Tool will also inform
keywords rather than going for the broad
you on the monthly searches for
terms. The latter are highly competitive
keywords (approximately 12-month
which, as Matt Powell noted in 2008,
average of user queries). When you
“ means big costs and also low
specify a country or a language in your
conversion rates.” An example of a long-
search, you can also look into the local
tail keyword strategy would be to target
monthly searches. So if you’re a local
the phrase “ youth education program
company or a company looking to
Massachusetts ” instead of just the
expand nationally or internationally, this
generic term “education.”
strategy will work to your benefit.
GET STARTED:
Go to GoogleKeywordTool.com
1) Enter a keyword you want to be ranking for.
2) Find out synonymous keyword combinations.
3) Choose one low on competition & with decent monthly traffic.
4) Write a blog post around it.
13
15. 4 Google Alerts
Google Alerts is a free tool used by marketers to monitor
brand name, key industry terms and competitors.
Why Receive Alerts? Generally, Google Alerts are useful
Google Alerts enable you to easily to marketers who don’t have the
monitor the Web for desired keywords, time or resources to be proactive
sending you email messages when these about monitoring the Web for
terms are being used. specific mentions. Google does the
searching for you! As an example,
For example, we use Google Alerts to see below a Google Alert for “social
monitor the word “HubSpot” along with marketing content.”
“inbound marketing” and “Internet
marketing.” It’s one way to stay on top
of news related to our industry and brand.
15
16. 4 Google Alerts
Don’t Worry, You Can Filter the Alerts
“ More email? That ’ s the last thing I
want,” are probably the thoughts running
through your mind while you are reading
this. But don’t worry! There is a way you
can filter the email alerts.
When signing up for Google Alerts, you
can select the type of content you want
Google to look for (e.g., blog post, news
articles, video, etc) and how often
notifications are sent.
Let ’ s say you choose a popular topic
which is basically popping up 24/7. You
might not want to be alerted every single
time it gets a mention. Luckily, you can
opt for daily or weekly alerts.
GET STARTED:
Go to Google.com/Alerts
1) Pick a few industry terms.
2) Set up Google Alerts for each.
3) Monitor your presence.
4) Create content around newsworthy stories.
16
18. 5 Google News
Google News helps you leverage the buzz around fresh
news stories and instantly follow up with recent events.
Generate Content Ideas Be an Industry Thought Leader
Google News provides you with a Writing about recent industry
great platform to find news relevant to trends and events will turn you into
your industry and generate content an industry thought leader and a
ideas from the results you see. Take go-to resource for online
advantage of a story’s timeliness and searchers.
piggyback on its newsworthiness.
Remember to offer your unique
For instance, in the query below, we perspective on the topic you are
looked for news matched to the covering, and even include quotes
phrase “inbound marketing.” One of from experts in your organization.
the results Google News returned If you are feeling especially
was an announcement of a survey passionate about the issue,
posted only an hour after our query consider creating a video about it!
was made. This is the perfect Once you nail down the topic, you
opportunity to write a blog post! can choose from a range of
content formats (e.g. video, blog
posts, ebooks, press releases,
etc).
18
19. 5 Google News
Appeal to Mainstream Media
Following fresh news stories and being able
to create content around them is an
advanced approach to inbound marketing.
Your content may even be picked up by
journalists and bloggers seeking information
on the same topic.
This is the real-time aspect of marketing
that companies need to leverage. As David
Meerman Scott notes in his book “Real-
Time Marketing & PR, ” marketers today
need speed and agility to give them
competitive advantage. Google News
presents a wonderful way to do that, so
make sure to try it out.
GET STARTED:
Go to News.Google.com
1) Enter an industry key term.
2) See what comes up and choose the most recent result that’s
relevant to your business.
3) Brainstorm content ideas around the topic.
4) Create a blog post about it.
19
21. 6 Google Reader
Google Reader is a free tool that helps you stay up to date
with what’s going on in your industry. It’s great for
coming up with content ideas and engaging with your
community in industry-related conversations.
Filter Your News to Save Time Be Social in the Blogosphere
In today’s attention economy, time is While blogging is important for
our scarcest resource. That’s why we establishing yourself as a thought
value most the tools that save us time. leader, commenting on other blogs
also builds your credibility.
Google Reader does exactly that—saves
you time by allowing you to quickly filter Following other blogs is especially
through news stories, blog posts, videos important if you are just starting out
and other content relevant to your with blogging. It enables you to
industry. Subscribe to websites, blogs, draw more content ideas,
industry leaders and get notifications on participate in important industry
their updates. discussions and create valuable
relationships.
But if you subscribe to hundreds of
blogs, when are you going to spare
time to read all these article? That
is why you want to browse through
them using Google Reader.
21
22. 6 Google Reader
Quick Organizational Tips
Choose five or ten top blogs to add to your Google Reader. Check it daily. If you can
consistently keep up with this pace, slowly increase the list.
Find Competing Blogs
Google Reader also allows you to identify who in your industry is prolific and with a
large following. It will match your search terms with feeds and show subscriber
counts:
GET STARTED:
Go to Google.com/Reader
1) Subscribe to industry blogs/sites.
2) Follow industry thought leaders.
3) Check Google Reader daily.
4) Draw blogging ideas.
22
24. 7 Google Places
Google Places gets your business found on local search
results on both Google Search and Google Maps.
Why Google Places? Every Place Counts
1) You gain more visibility. If you don’t work out of an office, you
2) You attract more traffic. are allowed to list your house/home
3) You can level the playing field. office as a business (but, you take the
4) It’s free. risk of letting people know where you
live). Any physical location used to
If you haven’t done this yet, you need meet customers should be listed in
to create your Google Places listing as Google Places. Thus, people located
soon as possible. It’s a free way for nearby are likely going to gravitate
you to get listed on the first page of toward your business because it’s
Google and level the playing field. convenient, easy and on the front
When creating the listing, optimize for page of Google.
the right keywords and feature images
and videos relevant to your business.
Let’s Take an Example
Let’s say that you are looking to find a
moving company. You visit
Google.com and enter the search
phrase “moving company.” Thanks to
your IP address and the advanced
search algorithms, Google already
knows where you are located. In our
case, it’s Cambridge, MA.
So even though we didn’t specify a
location in our search term, the very
first results Google returned are from
websites located in the same area.
This is the power of Google Places.
24
25. 7 Google Places
Learn by Example
If you have any doubts about how to create your Google Places listing or what to
feature on it, check out HubSpot’s Google Place page. Even though we are a
B2B software company, we found some interesting content to feature on our
page. We highlight photos and links with which our audience can engage:
GET STARTED:
Go to Google.com/Places
1) Claim your Google Places listing.
2) Optimize for the right keywords.
3) Add images, videos and other media to engage your audience.
4) Provide links to other online assets you own.
25
27. 7 Google+
Google+ is a new social network that can drive valuable
social media and search engine traffic to your business
website.
Social Networking With Privacy? Use the +1 Button
Google+ adds a new take on the Before it even launched Google+,
familiar mechanics of social Google launched the +1 button. This
networking. The service allows users button allows users to easily share
to organize connections into Circles. links and promote results in Google
Content can then be shared with one search results. HubSpot analyzed
or many circles. So unlike Twitter, data from its 5,000 customers and
which involves sharing content with all determined that websites that install
of your followers and the public, with and use Google’s +1 button get 3.5
Google+ users can choose who to times more traffic from Google+ than
share information with on a message websites that don’t use the button.
by message basis. Install the +1 button now!
More Than Text Sharing
Google+ is more than just Facebook
with better sharing functionality.
Rather, it allows other ways to
communicate. It incorporates Google’s
chat feature, which was made popular
by Gmail.
Additionally, one of the most popular
new features of Google+ is Hangouts.
Hangouts are group video chats
among Google+ users. Hangouts
enable a stronger connection when
compared to simply sharing links and
images in a stream of updates.
Google+ also has Sparks, which
aggregates content on a specific topic
(e.g. “cars”) into an online magazine
format for easy information
consumption.
27
28. 7 Google+
Business Pages Coming Soon
Currently, the biggest feature missing from Google+ is business pages. As an
individual, you can get started today. Unfortunately, business pages won’t be
available on Google+ until sometime in the fall of 2011. Until then, get up to
speed on all that Google+ has to offer so you can get a head start once
business pages are live.
GET STARTED:
Go to Plus.Google.com
1) Sign up for a Google+ Account.
2) Set up your Google Profile page.
3) Add connections and organize your circles.
4) Begin sharing content to your different circles.
28
29. Q&A
Common Questions
Isn’t following a thought leader Is Google Reader for RSS feeds,
on Google Reader the same as like I see on a website? Do those
following them on Twitter? go to a Google Reader account?
They are similar, but there are things Yes, exactly. A lot of times when you
you can do in Google Reader that you click to subscribe to a feed, you will be
cannot do on Twitter: read the content given options, one of which will be
right away without an extra click, Google Reader.
comment and gain visibility. Also, if you
miss a tweet, it just goes away In Google Places, what can I
unnoticed. A notification in Google highlight about my company?
Reader doesn’t go away until you
mark it as read. Bring a human element to it. Portray an
image of who you really are, showing
So should I follow a thought the faces behind the email addresses.
leader via Twitter or Google
Reader? I can’t think of a topic for a blog
post.
It’s your personal preference. If you’re
a heavy Twitter user and like to quickly Sort through your Google Reader feed,
scroll up and down for news headlines, and start reading stories. Comment on
that may be your best bet. If you’d your favorite thought leaders’ blogs,
rather dig deep, go with the Reader. and as you do so, you will start
But it also doesn’t hurt to use both. generating ideas for your own blog.
You can also use these ideas for
webinars and videos.
29
30. Q&A Common Questions
Which Google tools are best Create an ad and try out different
for SEO? variations of the offer’s title. In that way,
you gauge interest and see what people
AdWords complements the way you are gravitating toward.
would approach SEO, along with
Google Places and Google’s How does buying AdWords work?
Keyword Tool.
When you launch a Google AdWords
How should I research campaign, you’re essentially paying a
keywords? cost per click. The campaign varies
based on the competitiveness of the
Make a list of five or six of the keywords you’re bidding for and how
keywords you would like to use and likely someone is to click on your ad.
see what Google suggests. If you
have a competitor in mind, enter
You can set a limit and indicate how
their website and see what
keywords they’re using. Generally, much you’re willing to pay for a
you don’t want to choose keywords specific keyword and how much
with a lot of competition. you’re willing to spend in a specific
day (or your total budget for the
How can I test offers with campaign).
AdWords?
There is a lot of flexibility, which is
AdWords allows you to do really good because it’s all about testing
accurate testing of your offers. and figuring out what’s right for your
Say you have a trade show, a company. AdWords aren’t for
conference or a webinar coming everyone, but definitely worth a shot.
up. Before you do more
promotion of that event, you can
do some testing.
30
31. Q&A Common Questions
Why do are so many of these What is more, you will want to
tools associated with blogging? analyze the results that you are
getting and see which marketing
Blogging is one of the fundamental efforts were worth the investment
aspects of inbound marketing. It and how you can improve. It’s
builds long-term assets that help both powerful to be able to use closed-
humans and search engines find your loop marketing and tell which
business. Successful marketers need visitors turned into leads and sales.
to maintain at least one blog that can
bring them visibility, traffic and new HubSpot is the only all-in-one
leads. marketing software platform that
allows you to do all these things—
If I’m using these tools for free, create content, SEO strategies,
what’s the benefit of using landing pages, calls-to action,
software like HubSpot? emails, reports and more!
All the tools we cover in this eBook
are great for content creation. They
will help you draw ideas, produce
interesting marketing offers, better
organize your activities and get
exposure.
But content creation alone won’t
generate leads for your business.
You'll need to introduce calls-to-
action, capture the information of
your visitors and turn that traffic into
prospects. That is why you will need
to create landing pages, use lead
nurturing and email marketing to
remain top of mind for your
community and get them interested in
your product or service.
31
32. Learn More about HubSpot
The only all-in-one marketing software platform for small and
mid-sized businesses
30-Day Free Trial
Get started now!
32