This document discusses Google Analytics and conversion tracking. It provides an overview of the different analytics solutions Google offers and how conversion tracking works compared to Google Analytics. It also summarizes how to set up conversion tracking and Google Analytics tags, and how each solution handles cookies and reports conversions. The document then reviews key aspects of using Google Analytics, including dimensions, metrics, and segmentation. It concludes by discussing innovations in Google Analytics relating to real-time reporting, social analytics, attribution modeling, remarketing, tag management, and mobile.
Présentation sur la concurrence en économie, ses différents types et l'intensité entre concurrents et les types de publicité
Article sur le sujet sur mon blog perso Philippe Peret ici :
http://philippeperet.blogspot.fr/2016/01/concurrence.html
Source de la présentation :
http://www.pivovar.morgan.free.fr
Crazy rich Surabaya adalah sekumpulan orang terkaya di Indonesia. Semua kekayaan yang melimpah ini bisa menjadi penyebab, kenapa mereka orang tersebut berada di dalam daftar tersebut.
Ada beberapa nama crazy rich Surabaya yang harus diketahui oleh masyarakat. Sedangkan untuk Anda yang ingin tahu siapa saja daftar orang tersebut bisa simak lebih lengkapnya dibawah ini.
Is your company a third party interactive marketing solution or interactive marketing agency? Do your clients need Google Analytics services? Contact Vertical Nerve so we can discuss our Google Analytics agency model that includes commission re-seller and service provider (white labeling) opportunities!
Présentation sur la concurrence en économie, ses différents types et l'intensité entre concurrents et les types de publicité
Article sur le sujet sur mon blog perso Philippe Peret ici :
http://philippeperet.blogspot.fr/2016/01/concurrence.html
Source de la présentation :
http://www.pivovar.morgan.free.fr
Crazy rich Surabaya adalah sekumpulan orang terkaya di Indonesia. Semua kekayaan yang melimpah ini bisa menjadi penyebab, kenapa mereka orang tersebut berada di dalam daftar tersebut.
Ada beberapa nama crazy rich Surabaya yang harus diketahui oleh masyarakat. Sedangkan untuk Anda yang ingin tahu siapa saja daftar orang tersebut bisa simak lebih lengkapnya dibawah ini.
Is your company a third party interactive marketing solution or interactive marketing agency? Do your clients need Google Analytics services? Contact Vertical Nerve so we can discuss our Google Analytics agency model that includes commission re-seller and service provider (white labeling) opportunities!
04 GoMeasure (sg and kl) - defining and completing goals - timo josten - go...Vinoaj Vijeyakumaar
Timo Josten walks through the importance of defining goals in your web analytics tool and its importance for Google Analytics Multi-Channel Funnels. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
Getting prospective students to a website is one thing, but marketing strategies can't stop there. Learn how to use Google Analytics, a free but feature-rich tool, to understand and optimize the website experience. Topics to be covered include understanding basic web analytics metrics, understanding and using conversion goals and tips for measuring ROI.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
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Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
5. - Analytics & Conversions : Our solutions
• Web Analytics (GA/CT)
• Mobile Analytics (GA/CT)
• App Analytics (GA) We Provide many
Analytics Tools,
• Youtube Analytics
to suit almost
• G+ Analytics
all needs.
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6. - How it works -
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7. - Conversion Tracking vs Google Analytics
Google Analytics Conversion Tracking
- A dedicated UI / AdWords - Within Adwords
- Attribution : last click - Attribution : last AW click
- Cookie LT : 30 days
- Cookie LT : 6 months
- LT is configurable
- LT is configurable
- Conversion is reported at
- Conversion is reported at
Date of Click
Date of Conversion
- AdWords Only
- Multi Channel
- Search Funnels
- Ecommerce integration
- CO/eCPC integration*
7 Google confidential – Analuytics & Conversions – Seemea – Q1 2013
8. - Setting up CT and GA
Homepage T-shirt My Cart Payment Confirmation
$ Thank you
Homepage T-shirt My Cart Payment Confirmation
$ Thank you
• Conversion Tracking : 1 Tag on Confirmation page
• Google Analytics : 1 common code on all Site pages
8 Google confidential – Analuytics & Conversions – Seemea – Q1 2013
9. - Dropping Cookies
Campaign Homepage T-shirt Confirmation
Thank you
1 Cookie
Campaign Homepage T-shirt Confirmation
Thank you
4 Cookies Edit Cookie Edit Cookie
• Conversion Tracking : 1 Google/Doubleclick Cookie (30 days)
• Google Analytics : 4 First party Cookies (1year, 30min,Session, 180 days)
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10. - Reporting conversions
Confirmation
Campaign Confirmation
Thank you
Thank you
Cookie
Cookie
• Conversion Tracking : Date of Click
• Google Analytics : Date of Conversion
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11. - Google Analytics -
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13. - Insights are portrayed through a common set of dimensions and metrics
Dimensions Metrics
Dimensions describe attributes A metric is a measurement
Visitor city or region Number of visits
Referring traffic source Number of visitors
Browser type Page views
Operating System Time on site
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14. - Dimensions are characteristics of your visitors and their visits
We collect over 80 dimensions automatically :
Geography & Language
Traffic Source
Browser Technology & Page Load Time
Pages & Navigation
Internal Site Search (if activated)
Goal completions (if activated)
14 Google confidential – Analuytics & Conversions – Seemea – Q1 2013
15. - Each dimension is automatically organized neatly into relevant segments
United States Brazil Canada France Geo
Google Facebook Direct NYTimes.com Traffic
Chrome Firefox Internet Explorer Safari Bro
Home Sales Shoes Clothing Pa
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16. - Every segment is automatically measured against all relevant metrics
United States Brazil Canada France
16 Google confidential – Analuytics & Conversions – Seemea – Q1 2013
17. - Every segment is automatically measured against all relevant metrics
This is what makes a basic report.
Country Visits Pages/Visit Visit Duration Bounce Rate
United States 5,000 1.4 00:01:00 20.00%
Brazil 3,000 2.1 00:02:00 30.00%
Canada 1,000 3.2 00:03:00 40.00%
France 500 4.1 00:04:00 50.00%
17 Google confidential – Analuytics & Conversions – Seemea – Q1 2013
18. - Every segment is automatically measured against all relevant metrics
Measure Engagement or Conversions/Transactions
Goal Conversion Ecommerce Ecommerce
Country Goal Completions
Rate Conversion Rate Revenue
United States 500 4% 6% $5,000
Brazil 300 3% 1% $500
Canada 100 5% 3% $2,000
France 50 2% 2% $1,000
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19. - Going further with Secondary Dimensions
Country Source Visits Pages/Visit Visit Duration Bounce Rate
United States Google 4,500 1.4 00:01:00 20.00%
Brazil Direct 2,500 2.1 00:02:00 30.00%
Canada Facebook 1,000 3.2 00:03:00 40.00%
France Direct 500 4.1 00:04:00 50.00%
United States NYTimes.com 500 1.4 00:01:00 20.00%
Brazil Google 500 2.1 00:02:00 30.00%
19 Google confidential – Analuytics & Conversions – Seemea – Q1 2013
20. - Going further with Advanced Segments
Promotional
USA & AdWords England & Mobile France
& Landing Page
Played Subscribed to Visited from Followed call- Downloaded
Social Source & Video & Newsletter Email Link & to-action Link & Whitepaper
Subscribed to Visited from Followed call-
Social Source & Played Video & Newsletter & Email Link & to-action Link
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21. - How it works -
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22. - One snippet of code for Tremendous amount of Data
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23. - But not everything …
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24. - Sometimes you need to tell GA what to measure
e.g. Cross-Domain Tracking & Multiple
e.g. Custom Variables
Tracker
e.g. Virtual Pageviews
e.g. Event Tracking
e.g. Ecommerce Tracking
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25. - Which allows to track almost everything on your site
Outbound Links
(virtual pageviews)
Page Category
(custom variables)
Interactive Form Submission
Objects: Flash,
(virtual pageviews)
Ajax, etc
(event tracking)
User-Provided Data
Site-Search
(custom variables)
Dynamic Page Ecommerce
Content
(event tracking)
Key Functions
(event tracking)
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26. - And also track where your visitors are coming from.
yoursite.com
Is only automatic if AdWords
$ is linked. Otherwise requires
manual tagging.
Direct Referral Organic Search Google Advertising
Yoursite.com
Visits from these sources
@ will get categorized as
referral traffic if not tagged.
Display Email Social Affiliate
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31. - Innovation at scale
Growth Latency Launches
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32. Innovation : Realtime
“All I do is stare at the
screen. It’s totally
mesmerizing. I can’t stop
watching from morning
to night!”
“I love watching Real-Time
stats… seeing visitors popup all
over the map”
“Real-time stats+
@mailchimp A/B
testing + beer = fun”
32 Google confidential – Analuytics & Conversions – Seemea – Q1 2013
33. - Innovation : Social
“Big move from Google
Analytics: Capturing The
Value Of Social Media Using
Google Analytics.”
“Finally diving into Google
Social Analytics. I think I am
in love.”
“GA is a main source of
data when it comes to
measuring social media
for my clients.”
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34. - Innovation : Attribution Modeling
“Loving the GA Attribution
Modeling Tool!! Loads
of analysis to do here –
exciting times!”
“Arguably the most flexible
attribution modeling tool
on the market.
You are very clever
people. Multi-channel
funnel analysis is a
winner.”
34 Google confidential – Analuytics & Conversions – Seemea – Q1 2013
35. - Innovation : GA remarketing
“Huge announcement for
Google! #Remarketing is now
much easier!.”
“Music to my ears: a simpler
way to re-connect with
users!”
“Display Remarketing with
Google got a lot easier by using
GA tags for your Remarketing
campaigns.”
35 Google confidential – Analuytics & Conversions – Seemea – Q1 2013
36. - Innovation : Google Tag Manager
“This is freakin awesome.
Google Tag Manager:
New Google Product.”
“Big news for Tag
Management: “Google Tag
Manager”. #measure”
“Absolutely in awe with Google Tag
Manager. Feels like it’s Christmas
day today. A game changing tool!
Thank you.”
36 Google confidential – Analuytics & Conversions – Seemea – Q1 2013
37. - Innovation : Mobile
“Google Analytics says 35%+
of our site traffic
is mobile. Glad we
are responsive.”
“Really excited about that!
Google Analytics Android
App: Reporting on the Go.”
“Love all the improvements
your team is making on
the product. The kids are lovin’
it!”
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38. - Thank You -
38 Google confidential – Analuytics & Conversions – Seemea – Q1 2013