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GoodDining and Valentine’s Day

Getting your supporters to show you some love
GoodDining: What’s Inside

3. What is GoodDining?
4. How It Works
5. Step 1: Where to Take a Date?
6. Step 2: The Message
7. Step 3: Excite Your Supporters - Sample Email
8. Step 3: Excite Your Supporters - Sample Facebook Posts
9. Step 3: Excite Your Supporters - Sample Twitter Posts
10. Date, Dine, Donate
11. Frequently Asked Questions




1/30/2012              ©2011 GoodSearch, LLC All Rights Reserved   2
What is GoodDining?

•   GoodDining is a joint venture between GoodSearch.com and the Rewards
    Network


•   GoodDining is the nation’s first 365 day-a-year dine for charity program


•   GoodDining has over 10,000 restaurants participating nationwide so your
    supporters can dine locally or on the go anywhere in the U.S.


•   Program members earn a 2.5% donation on the first $750 spent; 5%
    thereafter – includes tax & tip


•   Earn an additional 1% donation when you complete a post-dining survey of
    the restaurant within 30 days


1/30/2012                ©2011 GoodSearch, LLC All Rights Reserved             3
How Good Dining Works

What to Do
• Enroll in the GoodDining program by completing the form and registering a
  credit or debit card

•   Dine out at participating restaurants on days when donations can be earned
    and pay with your registered card

Where to Dine
• Eat or Take out at local bistros and fine-dining

•   Use GoodDining search to find these participating restaurants in your local
    area

What You’ll Get
• When you provide a valid email address and marketing permission, you’ll
  earn 2.5% donation when you dine at a participating restaurant

•   The more you dine out, the more donations you’ll earn – up to 6%
1/30/2012                ©2011 GoodSearch, LLC All Rights Reserved                4
Step 1: Where to Take Your
Valentine?

Search GoodDining and identify
restaurants that are likely places for a
romantic Valentine’s Day date:

http://www.gooddining.com/advanced
-search.htm

Select a few restaurants making sure
that they are at different spending
levels

Write down these restaurants and
use them in your marketing copy




1/30/2012                 ©2011 GoodSearch, LLC All Rights Reserved   5
Step 2: The Message

•   Make your message urgent

    Valentine’s Day is around the corner! Make reservations soon before it’s too
    late!

•   Make your message relevant:

    Book your Valentine’s Day reservation at [INSERT LOCAL RESTAURANT]!

•   Explain how it benefits your organization:

    Sign up for GoodDining and they’ll donate up to 6% of the cost of your meal
    to support our cause




1/30/2012                ©2011 GoodSearch, LLC All Rights Reserved             6
Step 3: Excite Your Supporters
(Slide 1 of 3)

Send an email to let them know about
GoodDining

Dear Friend,

Valentine’s Day is around the corner; have
you made a reservation yet?

If you sign up for GoodDining, they will donate up to 6% of your meal cost to
benefit [INSERT CAUSE]. All you have to do is sign up and dine at a
participating restaurant.

We recommend [INSERT LOCAL RESTAURANT]. Their [INSERT MENU ITEM]
is fantastic. Or you can search for other local participating restaurants here:
http://bit.ly/zgkJfM

Happy Valentine’s Day!

1/30/2012                ©2011 GoodSearch, LLC All Rights Reserved              7
Step 3: Excite Your Supporters
(Slide 2 of 3)

Connect with Supporters on Facebook

Did you know that [Insert Local Restaurant]
is a GoodDining Restaurant? They’ll donate
up to 6% of your meal cost to our cause.
Register today and make that Valentine’s Day
reservation http://bit.ly/zgkJfM

Have you made your reservations for
Valentine’s Day yet? Don’t forget about
GoodDining! They’ll donate up to 6% of
your meal cost to support our cause. Find
local participating restaurants here: http://bit.ly/zgkJfM




1/30/2012                 ©2011 GoodSearch, LLC All Rights Reserved   8
Step 3: Excite Your Supporters
(Slide 3 of 3)

Connect with supporters on Twitter

Show us some love on Valentine’s Day!
Register for GoodDining. They donate up
to 6% of your meal cost to our cause.
http://bit.ly/zgkJfM

Make your Valentine’s Day meal count.
GoodDining will donate up to 6% of your
check to our cause. Find restaurants: http://bit.ly/zgkJfM


Did you know that [Insert Local Restaurant] is
a GoodDining Restaurant? Register today and
make your Valentine’s Day reservation http://bit.ly/zgkJfM



1/30/2012                ©2011 GoodSearch, LLC All Rights Reserved   9
Date, Dine, Donate (and a little fun)

•   If you’re going out on a first date, suggest a restaurant that participates in
    the GoodDining program

•   Encourage your date to try the most expensive thing on the menu, or order
    a number of appetizers if your date can’t decide between several tempting
    options

•   Make sure you order a really good bottle of wine

•   If you’re not completely stuffed – try one or more desserts

•   Impress your date by picking up the whole check, TIPPING BIG and
    explaining how your date has impacted your favorite charity




1/30/2012                 ©2011 GoodSearch, LLC All Rights Reserved                  10
Frequently Asked Questions
(Slide 1 of 4)

•   Q. Why do I have to register a credit/debit card with GoodDining
    Program?

•   A. Our goal with the GoodDining Program is to provide members with an
    easy-to-use rewards program that is totally discreet. We have special
    processing technology that tracks the use of credit and debit cards
    registered with us when they're used at participating restaurants, bars and
    clubs.

    We can then track members' spending and automatically deposit donations
    into the designated GoodDining account. This way, there are no ID cards to
    present or coupons to clip. The restaurant, bar or club will not know about
    you earning donations. Please note that the GoodDining Program will never
    charge your credit/debit card without your permission. You may review
    our Privacy Policy here.



1/30/2012                ©2011 GoodSearch, LLC All Rights Reserved                11
Frequently Asked Questions
(Slide 2 of 4)

•   Q. Is GoodDining.com a secure website?

•   A. Yes. When you register your credit card or access your account
    information, you are accessing our secure server. The secure server
    software (SSL) encrypts all information you input before it is sent to us.
    Additionally, all of the customer data we collect is protected against
    unauthorized access.




1/30/2012                 ©2011 GoodSearch, LLC All Rights Reserved              12
Frequently Asked Questions
(Slide 3 of 4)

•   Q. How does my dining activity get tracked?

•   A. When you pay your bill for a qualified dine at a participating
    restaurant, bar or club using a credit/debit card you've registered with
    us, we track your total transaction amount and award donations based on
    your current Membership Level, which are automatically deposited into your
    GoodDining account.




1/30/2012               ©2011 GoodSearch, LLC All Rights Reserved           13
Frequently Asked Questions
(Slide 4 of 4)

•   Q. Do I need to let the restaurant know I'm a member of the
    GoodDining Program?

•   A. No. The GoodDining Program is a totally discreet way to earn donations,
    with the following features:
     • No ID card to present.
     • No special coupon to redeem.
     • No membership number to remember.
     • No one knows you're using the GoodDining Program.


•   Fine more answers at: http://www.gooddining.com/faqs.htm




1/30/2012               ©2011 GoodSearch, LLC All Rights Reserved            14
How Can We Help?




Please email any questions to:

information@goodsearch.com

Or call:

877-466-3004




1/30/2012         ©2011 GoodSearch, LLC All Rights Reserved   15
Thank You




1/30/2012   ©2011 GoodSearch, LLC All Rights Reserved   16

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GoodDining on Valentine's Day

  • 1. GoodDining and Valentine’s Day Getting your supporters to show you some love
  • 2. GoodDining: What’s Inside 3. What is GoodDining? 4. How It Works 5. Step 1: Where to Take a Date? 6. Step 2: The Message 7. Step 3: Excite Your Supporters - Sample Email 8. Step 3: Excite Your Supporters - Sample Facebook Posts 9. Step 3: Excite Your Supporters - Sample Twitter Posts 10. Date, Dine, Donate 11. Frequently Asked Questions 1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 2
  • 3. What is GoodDining? • GoodDining is a joint venture between GoodSearch.com and the Rewards Network • GoodDining is the nation’s first 365 day-a-year dine for charity program • GoodDining has over 10,000 restaurants participating nationwide so your supporters can dine locally or on the go anywhere in the U.S. • Program members earn a 2.5% donation on the first $750 spent; 5% thereafter – includes tax & tip • Earn an additional 1% donation when you complete a post-dining survey of the restaurant within 30 days 1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 3
  • 4. How Good Dining Works What to Do • Enroll in the GoodDining program by completing the form and registering a credit or debit card • Dine out at participating restaurants on days when donations can be earned and pay with your registered card Where to Dine • Eat or Take out at local bistros and fine-dining • Use GoodDining search to find these participating restaurants in your local area What You’ll Get • When you provide a valid email address and marketing permission, you’ll earn 2.5% donation when you dine at a participating restaurant • The more you dine out, the more donations you’ll earn – up to 6% 1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 4
  • 5. Step 1: Where to Take Your Valentine? Search GoodDining and identify restaurants that are likely places for a romantic Valentine’s Day date: http://www.gooddining.com/advanced -search.htm Select a few restaurants making sure that they are at different spending levels Write down these restaurants and use them in your marketing copy 1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 5
  • 6. Step 2: The Message • Make your message urgent Valentine’s Day is around the corner! Make reservations soon before it’s too late! • Make your message relevant: Book your Valentine’s Day reservation at [INSERT LOCAL RESTAURANT]! • Explain how it benefits your organization: Sign up for GoodDining and they’ll donate up to 6% of the cost of your meal to support our cause 1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 6
  • 7. Step 3: Excite Your Supporters (Slide 1 of 3) Send an email to let them know about GoodDining Dear Friend, Valentine’s Day is around the corner; have you made a reservation yet? If you sign up for GoodDining, they will donate up to 6% of your meal cost to benefit [INSERT CAUSE]. All you have to do is sign up and dine at a participating restaurant. We recommend [INSERT LOCAL RESTAURANT]. Their [INSERT MENU ITEM] is fantastic. Or you can search for other local participating restaurants here: http://bit.ly/zgkJfM Happy Valentine’s Day! 1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 7
  • 8. Step 3: Excite Your Supporters (Slide 2 of 3) Connect with Supporters on Facebook Did you know that [Insert Local Restaurant] is a GoodDining Restaurant? They’ll donate up to 6% of your meal cost to our cause. Register today and make that Valentine’s Day reservation http://bit.ly/zgkJfM Have you made your reservations for Valentine’s Day yet? Don’t forget about GoodDining! They’ll donate up to 6% of your meal cost to support our cause. Find local participating restaurants here: http://bit.ly/zgkJfM 1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 8
  • 9. Step 3: Excite Your Supporters (Slide 3 of 3) Connect with supporters on Twitter Show us some love on Valentine’s Day! Register for GoodDining. They donate up to 6% of your meal cost to our cause. http://bit.ly/zgkJfM Make your Valentine’s Day meal count. GoodDining will donate up to 6% of your check to our cause. Find restaurants: http://bit.ly/zgkJfM Did you know that [Insert Local Restaurant] is a GoodDining Restaurant? Register today and make your Valentine’s Day reservation http://bit.ly/zgkJfM 1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 9
  • 10. Date, Dine, Donate (and a little fun) • If you’re going out on a first date, suggest a restaurant that participates in the GoodDining program • Encourage your date to try the most expensive thing on the menu, or order a number of appetizers if your date can’t decide between several tempting options • Make sure you order a really good bottle of wine • If you’re not completely stuffed – try one or more desserts • Impress your date by picking up the whole check, TIPPING BIG and explaining how your date has impacted your favorite charity 1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 10
  • 11. Frequently Asked Questions (Slide 1 of 4) • Q. Why do I have to register a credit/debit card with GoodDining Program? • A. Our goal with the GoodDining Program is to provide members with an easy-to-use rewards program that is totally discreet. We have special processing technology that tracks the use of credit and debit cards registered with us when they're used at participating restaurants, bars and clubs. We can then track members' spending and automatically deposit donations into the designated GoodDining account. This way, there are no ID cards to present or coupons to clip. The restaurant, bar or club will not know about you earning donations. Please note that the GoodDining Program will never charge your credit/debit card without your permission. You may review our Privacy Policy here. 1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 11
  • 12. Frequently Asked Questions (Slide 2 of 4) • Q. Is GoodDining.com a secure website? • A. Yes. When you register your credit card or access your account information, you are accessing our secure server. The secure server software (SSL) encrypts all information you input before it is sent to us. Additionally, all of the customer data we collect is protected against unauthorized access. 1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 12
  • 13. Frequently Asked Questions (Slide 3 of 4) • Q. How does my dining activity get tracked? • A. When you pay your bill for a qualified dine at a participating restaurant, bar or club using a credit/debit card you've registered with us, we track your total transaction amount and award donations based on your current Membership Level, which are automatically deposited into your GoodDining account. 1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 13
  • 14. Frequently Asked Questions (Slide 4 of 4) • Q. Do I need to let the restaurant know I'm a member of the GoodDining Program? • A. No. The GoodDining Program is a totally discreet way to earn donations, with the following features: • No ID card to present. • No special coupon to redeem. • No membership number to remember. • No one knows you're using the GoodDining Program. • Fine more answers at: http://www.gooddining.com/faqs.htm 1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 14
  • 15. How Can We Help? Please email any questions to: information@goodsearch.com Or call: 877-466-3004 1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 15
  • 16. Thank You 1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 16