Design – Your Digital Future. Essential Digital Skills for Future-Ready Leaders The evolution of advertising from 1800s to 2019 "Everything is designed. Few things are designed well." - Brian Reed How 75% of businesses launch digital campaigns: - Decide on a Social Media Platform - Decide on a Social Media Advertising Budget - Decide on type of Advertisement - Unsure what is the ROI, indicators for success or objective of digital campaign - Businesses start their sales messages and campaigns. A well designed advertising campaign: A.I.D.A A for Awareness I for Interest D for Desire A for Action Here’s how a well designed digital campaign should look like: - Understand who are your Customers - Know which Social Media they use - Know the type of content they consume - Indirect Marketing vs 
Direct Marketing, soft sell with an irresistible offer. - Design a landing page for your irresistible offer (“Hook”) - Build Trust & Relationship with Customers with other Digital Tools If you think good design is expensive, you should look at the cost of bad design. - Ralf Speth

1. Design – Your Digital Future.
Essential Digital Skills for Future-Ready Leaders
© 2019 Sky Digital Agency. All rights reserved.
@skydigitalagency
charmaine@skycrm.asia
+65 9296 3877
www.skydigitalagency.com
Charmaine Lee
Chief Digital Marketing Trainer &
Consultant at Sky Digital Agency

2. The evolution of advertising…
In the 1800s, we
had print in black
and white.
In 1920s, we had
Colour in Print of
Magazines
In 1960s, we had the
Emotional Impact that
changed the Creative
Industry.
In 2000, Google
launched AdWords by
Intent revolutionise
advertising.
In 2012, Facebook introduced
targeted advertising, in 2013
Facebook buys Atlas Solutions from
Microsoft for $100 million, and
started serving re-targeting ads.
Who can deliver emotional
impact at the moment of intent.
120 years 40 years 40 years 12 years
© 2019 Sky Digital Agency. All rights reserved.

3. Good vs. Bad Digital Campaigns
Essential Digital Skills for Future-Ready Leaders
© 2019 Sky Digital Agency. All rights reserved.

4. "Everything is designed.
Few things are designed well." - Brian Reed
© 2019 Sky Digital Agency. All rights reserved.

5. How 75% of businesses launch digital campaigns:
Decide on a Social
Media Platform
Decide on a Social Media
Advertising Budget
Decide on type of
Advertisement
Unsure what is the ROI,
indicators for success or
objective of digital
campaign
© 2019 Sky Digital Agency. All rights reserved.
Businesses start
their sales
messages and
campaigns.

6. A well designed
advertising campaign
© 2019 Sky Digital Agency. All rights reserved.
@skydigitalagency
charmaine@skycrm.asia
+65 9296 3877
www.skydigitalagency.com
Charmaine Lee
Chief Digital Marketing Trainer &
Consultant at Sky Digital Agency

7. Awareness
(Kesadaran)
Attract Attention
A
A well designed advertising campaign
Need different campaign to address A.I.D.A as a guide:
I
Interest
(Bunga)
Product & Services
D
Desire
(Keinginan)
Create the Desire
A
Action
(Beroperasi)
Take Action
© 2019 Sky Digital Agency. All rights reserved.
@skydigitalagency
charmaine@skycrm.asia
+65 9296 3877
www.skydigitalagency.com
Charmaine Lee
Chief Digital Marketing Trainer &
Consultant at Sky Digital Agency

8. © 2019 Sky Digital Agency. All rights reserved.
Here’s how a well designed
digital campaign should look like:
Understand who are
your Customers
Know which Social
Media they use
Know the type of
content they consume
Indirect Marketing vs
Direct Marketing, soft sell
with an irresistible offer.
Design a landing page
for your irresistible
offer (“Hook”)
Build Trust & Relationship
with Customers with other
Digital Tools
@skydigitalagency
charmaine@skycrm.asia
+65 9296 3877
www.skydigitalagency.com
Charmaine Lee
Chief Digital Marketing Trainer &
Consultant at Sky Digital Agency

9. How does a businesses benefit
from a well designed campaign?
Builds Trust,
Being Professional
Communicate
Marketing Message
Faster & Effectively
Saves us money in our
digital advertising
campaign execution
Stretches every
single advertising
dollar
© 2019 Sky Digital Agency. All rights reserved.
@skydigitalagency
charmaine@skycrm.asia
+65 9296 3877
www.skydigitalagency.com
Charmaine Lee
Chief Digital Marketing Trainer &
Consultant at Sky Digital Agency

10. If you think good design is expensive, you
should look at the cost of bad design. - Ralf Speth
© 2019 Sky Digital Agency. All rights reserved.

11. Learn with us:
© 2019 Sky Digital Agency. All rights reserved.
@skydigitalagency
workshops@skycrm.asia
www.skydigitalagency.com
Charmaine Lee
Chief Digital Marketing Trainer
& Consultant at Sky Digital
Agency