This document discusses Peoplecount, a company founded in 1995 that provides location-based analytics and audience measurement solutions. It offers real-time data on the number of people, dwell times, and traffic patterns in various locations through its placescount technology, which uses Wi-Fi, beacons, cellular data and other sources. The document outlines how Peoplecount's turnkey services and analytics can provide value to clients such as outdoor media networks and retailers by helping uncover insights and stories in the data.