4. +
In a nutshell…
The leading association for motoring writers
Founded 1944
Link to MIPAA
Link to SMMT
The largest such organisation in the world
5. +
Guild Charter
Strive constantly by whatever means in its power to raise the
standard of motoring journalism
Encourage motoring, motorsport and road safety
Safeguard the interests of members in relation to the aims of
the Guild and to make representations, where necessary, for
facilities to enable them to better pursue their vocation
Provide a link with fellow members all over the world
Promote social evens for member and those interested in
motoring
6. +
The Guild Survey
Started in 1996
… to help provide press offices with feedback
150 journalists responded – both GoMW and non-GoMW
Focus on ‘A listers’
Annual state of motoring journalism report
7. +
The 2012 findings
What the 2012 Guild Survey revealed…
8. +
Today’s motoring writer
Incresingly professional
Increasingly busy
Inreasingly multi-platform, deadline zero
… UNDER PRESSURE!
So what messages were in the 2012 Survey?
9. +
Understanding
Outlets
What we need
What’s being demanded from us
Specifics for each
10. +
Individualism
Not one size fits all… ideally
Leniency!
Help us tailor within constraints
11. +
Clarity
Treat us like adults
Professional relationship
Be open – we can take the truth
12. +
The details matter
Printed press pack
Images, images, images
Speak up for UK with EU!
And plenty more…
