This market analysis report summarizes Air Jordan, a sneaker and athletic brand that supports the Black community. It discusses how Jordan empowers the Black community through unique sneaker designs and colors that tell their history and stories. Jordan also contributes to the Black community through grants and scholarships funded by collectors and fans. The report recommends that Jordan increase their social media presence to educate younger generations about the history and meaning behind each sneaker colorway in order to attract loyal customers and ensure the history is not lost.