The Do it Downtown Mobile app provides information about downtown Goldsboro businesses and events. It allows merchants to create a business listing with details like specials, social media links, and the ability to accept direct customer payments of $0.35 per transaction. The app also includes a historic walking tour, maps of downtown districts, and a full list of downtown merchants. For $50 per year, merchants can subscribe to gain these listing features and payment integration in the app to help drive more customers.