The document discusses the golden ratio, represented by the Greek letter phi (φ), which is approximately 1.618, and its significance in design, architecture, and nature. It highlights the historical context of the golden mean dating back to Egyptian times and its contemporary applications in various fields. The text emphasizes that the golden mean is considered a key element for achieving visual harmony and beauty in design.

1. THE GOLDEN RATIO
BRING CONSONANCE INTO DESIGN
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2. Golden
Ratio
-- Wikipedia
𝑎+𝑏
𝑎
=
𝑎
𝑏
≝ ⱷ,
ⱷ =
1+ 5
2
= 1.6180339887….
Where the Greek letter Phi (φ) represents the GOLDEN RATIO and its value is: 1.6180339887…
WHAT IS GOLDEN RATIO?
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3. @ ARTIK_DESIGN
The Golden Ratio is the bridge between two
numbers on the Fibonacci series where plotting
the relationships on scale results in a spiral shape.
WHAT IS GOLDEN MEAN?

4. Golden Mean Is
Everywhere …
The Golden Mean or ratio – or Divine Proportion – is an
elderly belief. It is known to be around since Egyptian dynasty
where it was used to build the prehistoric pyramids. In
contemporary times, the golden ratio or mean can be seen all
around us in nature, architecture, arts, photography and also
design, etc.
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6. Golden Mean
In Design…
The golden mean is said to be the secret of visual
splendor.
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Golden Mean In Design
𝒂+𝒃
𝒂
=
𝒂
𝒃
= ⱷ = 1.61

8. a
b
=
a´
b´
= ⱷ = 1.61
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Golden Mean In Design

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Golden Mean In Design
𝒂+𝒃
𝒂
=
𝒂
𝒃
= ⱷ = 1.61

10. @ ARTIK_DESIGN
Golden Mean In Design
a
b
=
a´
b´
= ⱷ = 1.61

11. @ ARTIK_DESIGN
Golden Mean In Design
𝒂+𝒃
𝒂
=
𝒂
𝒃
= ⱷ = 1.61

12. @ ARTIK_DESIGN
ⱷ = BEAUTY

13. Wish To Design A
Synthesize Logo?
CONTACT US AT http://artik-design.ca TO DO IT YOURSELF!
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