This work was conducted on behalf of the Gold River Economic Development Committee of Council in an attempt to rationalize Committee targets with Council objectives.
1. Village of Gold River November 2011 Business Scan
Patrick Nelson Marshall BES SURP | Economic Developer
2. Capital EDC Economic Development Company
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Business and Economic Development Services | Demonstration Project Village of Gold River
Review of economic
development committee
work | internal audit
Cluster, Supply Chain & Industrial
Sector Development Strategies
Web Site conversion,
transition from static to sales
orientation
Local and Regional Economic
Scan Reports
Confidential Business Retention
and Expansion results
Sales Training for Economic
Developers
Recommendations for
Economic Diversification
Program Re-Start
In-bound Investment and
Business Recruitment processes
and training
Head Hunting and
Professional Searches for
Public and Private
Review and Assessments of
Boards of Directors
Growth, Planning &
Sustainability Management Plans
Support to Economic
Development Officers
Relationship mending
between Local Government
& Boards
Business Meeting Hosting Interest
Matching in Vancouver and
Victoria
Retained monthly consulting
Economic Developer
Workforce Strategy Reports Business Introductions to New
Markets
Local Area Procurement Tools
Familiarization Tour
Management
International Tour Coordination Sister City Relationship
Development
3. This Report illustrates the views of
the Resident Business Licensees,
Council and Committee Members
Fourth Quarter 2011
VIEWS AND ATTRIBUTES
OF THE RESPONDENTS
4. Stakeholder View of Regional Image
Stakeholder views of their own community and region may differ. It is
generally seen as a positive image with some reservation.
5. How Outsiders view the Region
Their experience with outsiders perception of the Region may also be
different. No perception means that there is work to be done creating a
perception.
7. Personal Lens on Subjects
Stakeholders should have different lenses and sensitivities so that there
is balance. The Village is an “Urban” context.
8. Expansion and Recruitment Targets
Each Sector exponentially effects the local economy from lowest at
Government to highest in the Manufacturing segment.
9. Gold River’s Three Greatest Strengths
Affordability, Proximity to Recreational Opportunities, Access to
Transportation
10. Gold River’s Biggest Challenges
Availability of well paid jobs, Citizen Attitude, Keeping Young Workers.
11. Top Three Economic Development Subjects
Supporting Existing Business, Recruitment of non Retail, and Growth of
Small Business combined with Revitalization of Commercial Area.
12. Local Government should spend
Opinions are consistent across the profile. Strong Opinions lean towards
More Employment Opportunities. These subject titles all fit into a
Sustainability Charter which acts as a Guide for Development.
30. Where do you refer people to for information?
Cross promotion of products and services is critical to residents
understanding that every business is not a Corporate Giant, they are
people who invested in a job for themselves and their families.
Larry P
Municipal Office
Ourselves. We provide information on real estate listings for businesses and
residential properties.
Mayor and Council
I do not refer people
Municipal Hall
I give them the information I have/know and then put them to who else I think
might help them in the community.
Village Office
I would have no idea where to send them.
Village office
Reality office
Town office
Village office
have never referred
31. When did you move in and what was the experience
like?
No capital 5 year plan!
I am just in the process of purchasing a second residence in Gold River.
I live in Campbell River.
I lived here in 1983-84 as a teacher: town booming with the big industries at the wharf. I
returned recently in January 2008. Much different time.
I bought a business here. I did not move.
Grew up here and then moved back in 2004
2005. non-eventful
5 years ago - good
1985 as a young mother with a husband in a new job, my experience was positive.
2003, good experience
Also grew up here from 1968-1984
I moved to Gold River in 1959, and enjoyed growing up here and making this my home.
Mid 2005 Loved it. Took a few years to get our business going in town.
March 2011, positive.
1999 good
1996 I moved to Nootka, to gold river in 99. loved it
32. What web site did you use and was it helpful?
It was a very bad web site.
www.goldriverrealty.ca
www.goldriverbuzz.com
www.island.net/~record/
www.goldriver.ca
Is there such a website?
Village of GR
Gold River Buzz
www.goldriver.ca
The BUZZ.
gold river buzz
goldriver.ca
Google Gold River
33. Who was on your “Reception Team”?
No clue
Do we have one?
I do not know.
Whoever is around at the time, as far as I could tell. We need to have the
presence of our village advertised at trade shows, and promoted in a
much bigger way.
Municipal staff and........
Village Office
I have no idea.
??
Mayor?
I do not know - The Mayor?
I Have no idea
34. What role do you play in recruiting people and business
to the Village of Gold River?
None
None
Fielding inquiries from the public with regard to real estate listings for
businesses
NA
None
None
Minimal
We leave an impression of what quality business can be in our
community.
No idea.
None
Very little unless linked to our Business
None
35. What web site did you use and was it helpful?
It was a very bad web site.
www.goldriverrealty.ca
www.goldriverbuzz.com
www.island.net/~record/
www.goldriver.ca
Is there such a website?
Village of GR
Gold River Buzz
www.goldriver.ca
The BUZZ.
gold river buzz
goldriver.ca
Google Gold River
36. Web Promotion
Cross promotion of products and services is critical to residents
understanding that every business is not a Corporate Giant, they are
people who invested in a job for themselves and their families..
37. Retention and Expansion
These are the two basic functions of economic development. Would you be
surprised to know that everyone over the age of 13 has a responsibility to
contribute to success, hence the phrase, “it takes a village”.
39. Your Peers Product Mix Change
This illustrates innovation and market dynamics.
40. Your Peers Product Mix Change >18 Months
In the next 18 months, a couple of businesses are introducing new
products which is a positive sign.
41. Your Peers Special Niche
There is not a high incidence of specialization amongst the group.
42. Your Peers Business Sales Turnover
This indicates an average group of businesses.
43. Your Peers Business Trade Area
Indicates a slight diversity in your peer group. Surprised to see global in
the group.
44. Your Peers Customer Frequency
This is a poor sample so no real information derived from this question.
45. Your Peer Business Sales Q4
Indicates a sense of strong change and decreasing. May be seasonal.
46. Your Peer Average Sales
The perception is that sales are on average, stable, with one indication of
increases.
47. Your Peer Type of Customer
Dominance of one-to-one sales is higher risk of rapid change. Lack of
dependence on Government sales is a positive attribute.
48. Your Peer Customer Age Cohorts
Not enough data to give a clear picture. If there was, there are clear gaps
that would indicate lack of balance in perspectives.
83. Supplier Relationships
Not much opportunity to introduce new ideas as the relationships, while
stable, are not introducing new players who might be more inclined to
participate in a community driven campaign.