The document outlines a PITCH framework for creating effective elevator pitches. PITCH stands for: P - Personal (speaks to who they are) I - Interesting (gives them something beyond what they know) T - True (a pitch not spin) C - Catchy (gives them a way to remember) H - Helpful (leaves them with something of value) Several example pitches are provided that demonstrate how to use the PITCH framework. The document concludes with reminders to make the pitch personal, interesting, true, catchy, and helpful in order to effectively serve potential customers.

1. Going up? The fine art of the elevator pitch Steve Lawler 3P PWT Sponsored by BounceBack and The Royale May 26th, 7-9 pm Bouncebackstl.net