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Going Inside IoT at CCE2014 with Ray Wang
- 1. Inside IoT A series of discussions that can drive us away from gee-whiz to repeatable & sustainable biz One quarter innovative, one quarter provocative, and the remaining; iconoclastic.
- 2. Instanity “The ability to create repeatable & sustainable customer experiences in the midst of insanity”
- 3. Mobile Social Cloud BD IoT Time from wiz to biz Uncertainty & Confusion Define Wait Act Describe Act Co-Create
- 4. Proximity “Things can be categorized into market segments based on distance from the human heart ”
- 5. On Me I Carry Around Where I Lay Around About My Grounds
- 6. In Me On Me I Carry Around Around My Body
- 7. Things That Surround Things That Take Me Around Where I Do My Rounds About My Grounds
- 8. About my Grounds Where I Do My Rounds Where I Spend My Pounds Things That Take Me Around Things That Surround Where I Lay Around Around My Body I Carry Around On Me In Me Industrial Internet Smart Supply Constellations Smart Cities & Transport Connected Homes Wearable Clothing Digital Health Invisible Computing Connected Government Intelligent Consumer Electronics
- 9. Infrastructure + + About my Grounds + Buildings + + Where I Do My Rounds + Machines + + Where I Spend My Pounds Infrastructure + + Machines + + Things That Take Me Around Robotics + + Machines + + Things That Surround Device + + Where I Lay Around Robotics + + Around My Body + Device + + I Carry Around Connectivity + Sensors Device + Connectivity + Sensors On Me In Me Fashion Connectivity Sensors Connectivity Sensors Connectivity Sensors Buildings Connectivity Sensors Robotics Connectivity Sensors Buildings Connectivity Sensors Infrastructure Connectivity Sensors Connectivity Sensors
- 10. Sensoring “There is more immediate business value to be captured in retrofitting dumb devices with sensors that creating smart devices”
- 11. Infrastructure + + About my Grounds + Buildings + + Where I Do My Rounds + Machines + + Where I Spend My Pounds Infrastructure + + Machines + + Things That Take Me Around Robotics + + Machines + + Things That Surround Device + + Where I Lay Around Robotics + + Around My Body + Device + + I Carry Around Connectivity + Sensors Device + Connectivity + Sensors On Me In Me Fashion Connectivity Sensors Connectivity Sensors Connectivity Sensors Buildings Connectivity Sensors Robotics Connectivity Sensors Buildings Connectivity Sensors Infrastructure Connectivity Sensors Connectivity Sensors
- 12. IoIT “We are closer to an Internet of dumb things, and far from an Internet of things that are natively intelligent”
- 15. SmartData “Sensors must have a “bullshit meter” to know what to send from the edge of the network to the core”
- 16. Infrastructure + + About my Grounds + Buildings + + Where I Do My Rounds + Machines + + Where I Spend My Pounds Infrastructure + + Machines + + Things That Take Me Around Robotics + + Machines + + Things That Surround Device + + Where I Lay Around Robotics + + Around My Body + Device + + I Carry Around Connectivity + Sensors Device + Connectivity + Sensors On Me In Me Fashion Connectivity Sensors Connectivity Sensors Connectivity Sensors Buildings Connectivity Sensors Robotics Connectivity Sensors Buildings Connectivity Sensors Infrastructure Connectivity Sensors Connectivity Sensors
- 17. WiTricity “IoT business models will need to be completely wireless, or better yet permanently wireless”
- 18. Infrastructure + + + About my Grounds + Buildings + + + Where I Do My Rounds + Machines + + + Where I Spend My Pounds Infrastructure + + Machines + + + Things That Take Me Around Robotics + + Machines + + + Things That Surround Device + + + Where I Lay Around Robotics + + + Around My Body + Device + + + I Carry Around Connectivity + Sensors Device + Connectivity + Sensors + + On Me In Me Fashion Connectivity Sensors Connectivity Sensors Connectivity Sensors Buildings Connectivity Sensors Robotics Connectivity Sensors Buildings Connectivity Sensors Infrastructure Connectivity Sensors Connectivity Sensors Power Power Power Power Power Power Power Power Power Power
- 19. EdgeWare “In IoT Hardware and software converges on the edge as edgeware, hardware is hard, no really, atoms vs pixels”
- 20. Infrastructure + + + About my Grounds + Buildings + + + Where I Do My Rounds + Machines + + + Where I Spend My Pounds Infrastructure + + Machines + + + Things That Take Me Around Robotics + + Machines + + + Things That Surround Device + + + Where I Lay Around Robotics + + + Around My Body + Device + + + I Carry Around Connectivity + Sensors Device + Connectivity + Sensors + + On Me In Me Fashion Connectivity Sensors Connectivity Sensors Connectivity Sensors Buildings Connectivity Sensors Robotics Connectivity Sensors Buildings Connectivity Sensors Infrastructure Connectivity Sensors Connectivity Sensors Power Power Power Power Power Power Power Power Power Power
- 21. Mobile Social Cloud BD IoT Time from wiz to biz Uncertainty & Confusion Define Wait Act Describe Act Co-Create
- 22. Verbs “We focus on the nouns that describe things, we need to start to focus on the verbs that describe what problems these things solve”
- 23. Consumer Transportation & Lodging Financial Services Life Sciences Government Things that suggest Things that supply Things that service Things that signal Things that secure Things that can be shared Things that satisfy Things that suggest Things that identify service needs or service failures.
- 25. Vanity “Unless wearables satisfy our vain desire to look better than we actually are, they will not tip.”
- 26. V vanity Getting design right
- 27. V vanity Getting design right
- 28. V vanity Getting design right
- 29. What Else Shall We Wear At the end of the limbs • 29% - clipped on clothing on forearm • 28% - on wrist • 18% - clipped on shoe • 15% - embedded in clothing around calves • 12% - jewelry on the ankles
- 30. 20 Billion 2012 was a record year on spending on luxury watches globally.
- 31. vanity Getting design right
- 32. V vanity vanity Getting design right Getting design right 177,000 models
- 33. Ownership “Wearables must become our primary belongings, right now every wearable is a second class belonging.”
- 34. O ownership Getting value right
- 35. O ownership Getting value right
- 36. O ownership Getting value right
- 38. O ownership Getting value right
- 39. O ownership Getting value right
- 40. O ownership Getting value right 5 10 20 2 5 10
- 41. O ownership Getting value right the smartback
- 42. Ownership “It will be difficult to be a smart shirt, or hat, or shoe because it means you will be my only shirt.”
- 43. Feelings “In the Age of Context, we are competing to create experiences, not products. Like on Facebook, Love is for business”
- 44. Infrastructure + + + About my Grounds + Buildings + + + Where I Do My Rounds + Machines + + + Where I Spend My Pounds Infrastructure + + Machines + + + Things That Take Me Around Robotics + + Machines + + + Things That Surround Device + + + Where I Lay Around Robotics + + + Around My Body + Device + + + I Carry Around Connectivity + Sensors Device + Connectivity + Sensors + + On Me In Me Fashion Connectivity Sensors Connectivity Sensors Connectivity Sensors Buildings Connectivity Sensors Robotics Connectivity Sensors Buildings Connectivity Sensors Infrastructure Connectivity Sensors Connectivity Sensors Power Power Power Power Power Power Power Power Power Power My Planet My Career My Wealth My Crowd My Stature My Reputation My Vanity My Pride My Well Being My Health
- 45. Glancification “We will be the last generation to not know, the IoT business models are in making every detail accessible at a glance”
- 46. Miniaturization “There are millions of already invented business models that has a simple business model for IoT, just make them smaller”
- 47. Platforming “Much like date, time, and temperature – a new generation of “basic” features will need to be ubiquitous”
Editor's Notes
- Just 3.3 Million Fitness Trackers Were Sold In The US In The Past Year Assume 5%, 300 MM in US, 100 MM addressable market, we are at 5%, not even close to being ready to tip.
- The Rolex Back
- Keeping up with Tim Moore.
- Keeping up with Tim Moore.
- Beats did this, but the beats headphone is a hell of a headphone … it became my primary headphone immediately, and my bose headphone became my secondary
- Everyone has a blog … a different type of echo chamber.