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Goc Viet Co., Ltd
Corporate Guidelines
Graphics Standard Manuals
3/14A Quoc Huong Street,
Thao Dien Ward, District 2,
HCM City, Vietnam
C=0 M=0 Y=100 K=0 | R= 255 G= 242 B= 0
C=0 M=20 Y=70 K=0 | R= 255 G= 205 B= 103
C=0 M=20 Y=70 K=0 | R= 255 G= 205 B= 103
C=0 M=0 Y=0 K=30 | R=188 G= 190 B= 192
C=90 M=60 Y=0 K=0 | R=18 G=104 B=179
C=90 M=60 Y=0 K=0 | R=18 G=104 B=179
C=90 M=60 Y=0 K=0 | R=18 G=104 B=179
C=0 M=0 Y=0 K=40 | R=167 G=169 B=172
C=100 M=85 Y=25 K=15 | R=28 G=61 B=116
C=100 M=85 Y=25 K=15 | R=28 G=61 B=116
C=0 M=60 Y=100 K=0 | R= 245 G=130 B=32
C=0 M=60 Y=100 K=0 | R= 245 G=130 B=32
C=0 M=60 Y=100 K=0 | R= 245 G=130 B=32
C=0 M=60 Y=100 K=0 | R= 245 G=130 B=32
LOGOTYPE
2
DESIGN GRADIENT COLOUR
x
x
x
x
x
3
Clear Space at
least x height
Minimum Size ; 10 mm
PERIMETER
CONTROL
4
The corporate signature must never print on or out of a textured background. Avoid any placement of
text or pictures into the invisible box area of the corporate signature.
Consistent usage of official colours is critical for the success of the Corporate Identity as colours
help to build and retain a visual image. Below are guidelines on the use of various applications of
colour ways and the specifications of colours applied to offset and silkscreen printing.
7 Colour Application
3 Colour Application
2 Colour Application 2 Colour Application
3 Colour Application
BW Application
1 OR 2 COLOUR
APPPPLICATION
Colour code as previous page
C=0 M=0 Y=0 K=30 | R=188 G=180 B=192
C=0 M=0 Y=0 K=30 | R=188 G=180 B=192
C=0 M=0 Y=0 K=30 | R=188 G=180 B=192
C=0 M=0 Y=0 K=80 | R=88 G=89 B=91
C=0 M=0 Y=0 K=100 | R=0 G=0 B=0
C=0 M=0 Y=0 K=30 | R=188 G=180 B=192
C=90 M=60 Y=0 K=0 | R=18 G=104 B=179
C=100 M=85 Y=25 K=15 | R=28 G=61 B=16
C=0 M=0 Y=0 K=30 | R=188 G=180 B=192
C=100 M=85 Y=25 K=15 | R=28 G=61 B=16
C=0 M=20 Y=100 K=0 | R=255 G=205 B=103
C=0 M=60 Y=100 K=0 | R=245 G=130 B=32
C=0 M=60 Y=100 K=0 | R=245 G=130 B=32
5
REVERSE COLOUR
APPPPLICATION
For single colour application, the logotype is completely reversed out of the background colour.
Consistent usage of official colours is critical for the success of the Corporate Identity as colours help to
build and retain a visual image. On the right are guidelines on the use of various applications of colour ways
and the specifications of colours applied to offset and silkscreen printing.
VIETNAMESE
VERSION
6
FONT TEXT
Agency FB
UVN THANH PHO
UTM ROMAN CLASSIC
UTM BANQUE
ENGLISH
VIETNAMESE
ILLUSTRATOR FONT
a	b	c	d	d	e	f	g	h	i	 j	 k	
m	n	o	p	q	r	s	t	u	v	w	z
a	b	c	d	d	e	f	 g	h	i	 j	 k	
m	n	o	p	q	r	s	t	 u	v	w	z
A	B	C	D	D	E	F	G	H	I	 J	K	
M	N	O	P	Q	R	S	T	 U	V	 W	Z
A	B	C	D	D	E	F	G	H	I	 J	 K	
M	N	O	P	Q	R	S	T	U	V	W	Z
1	 2	3	4	5	6	7	8	9	0
1	 2	3	4	5	6	7	8	9	0
7
LETTERHEAD
Size
--A4 (210mm x 297mm)
Font size
-- 10pt Agency FB
-- 8pt UVN Thanh Pho
-- 12pt leading
--Align Left
Paper Stock
--100gsm Econo
20.5 mm
10 mm
15 mm
15 mm
20 mm
8
ENVELOP
8 mm
8 mm
25 mm
15 mm
30 mm
8 mm
13 mm
16 mm
Size: 22 cm x 11 cm
200 gsm Econo
9
ENVELOP
Size: 32cm x 23 cm
200 gsm Econo 10
20 mm
10 mm
30 mm
55 mm
15.5 mm
16.5 mm
21 mm
33 mm
11
BIZCARD
Inspired Travel - Trading - Pet Control
Size: 9 cm x 5.5cm
300 gsm Econo
10pt Agency FB, leading 12 pt
8pt Agency FB, leading 9.6 pt
7pt Agency FB, leading 8.4 pt
7pt Agency FB, leading 8.4 pt
7pt Agency FB, leading 8.4 pt
6pt Agency FB, leading7.2 pt
4.5 mm
5 mm
21 mm
10 mm
7.5 mm
7 mm
21 mm
10 mm
Goc Viet - Brand Guideline

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Goc Viet - Brand Guideline

  • 1. Goc Viet Co., Ltd Corporate Guidelines Graphics Standard Manuals 3/14A Quoc Huong Street, Thao Dien Ward, District 2, HCM City, Vietnam
  • 2. C=0 M=0 Y=100 K=0 | R= 255 G= 242 B= 0 C=0 M=20 Y=70 K=0 | R= 255 G= 205 B= 103 C=0 M=20 Y=70 K=0 | R= 255 G= 205 B= 103 C=0 M=0 Y=0 K=30 | R=188 G= 190 B= 192 C=90 M=60 Y=0 K=0 | R=18 G=104 B=179 C=90 M=60 Y=0 K=0 | R=18 G=104 B=179 C=90 M=60 Y=0 K=0 | R=18 G=104 B=179 C=0 M=0 Y=0 K=40 | R=167 G=169 B=172 C=100 M=85 Y=25 K=15 | R=28 G=61 B=116 C=100 M=85 Y=25 K=15 | R=28 G=61 B=116 C=0 M=60 Y=100 K=0 | R= 245 G=130 B=32 C=0 M=60 Y=100 K=0 | R= 245 G=130 B=32 C=0 M=60 Y=100 K=0 | R= 245 G=130 B=32 C=0 M=60 Y=100 K=0 | R= 245 G=130 B=32 LOGOTYPE 2 DESIGN GRADIENT COLOUR
  • 3. x x x x x 3 Clear Space at least x height Minimum Size ; 10 mm PERIMETER CONTROL
  • 4. 4 The corporate signature must never print on or out of a textured background. Avoid any placement of text or pictures into the invisible box area of the corporate signature. Consistent usage of official colours is critical for the success of the Corporate Identity as colours help to build and retain a visual image. Below are guidelines on the use of various applications of colour ways and the specifications of colours applied to offset and silkscreen printing. 7 Colour Application 3 Colour Application 2 Colour Application 2 Colour Application 3 Colour Application BW Application 1 OR 2 COLOUR APPPPLICATION Colour code as previous page C=0 M=0 Y=0 K=30 | R=188 G=180 B=192 C=0 M=0 Y=0 K=30 | R=188 G=180 B=192 C=0 M=0 Y=0 K=30 | R=188 G=180 B=192 C=0 M=0 Y=0 K=80 | R=88 G=89 B=91 C=0 M=0 Y=0 K=100 | R=0 G=0 B=0 C=0 M=0 Y=0 K=30 | R=188 G=180 B=192 C=90 M=60 Y=0 K=0 | R=18 G=104 B=179 C=100 M=85 Y=25 K=15 | R=28 G=61 B=16 C=0 M=0 Y=0 K=30 | R=188 G=180 B=192 C=100 M=85 Y=25 K=15 | R=28 G=61 B=16 C=0 M=20 Y=100 K=0 | R=255 G=205 B=103 C=0 M=60 Y=100 K=0 | R=245 G=130 B=32 C=0 M=60 Y=100 K=0 | R=245 G=130 B=32
  • 5. 5 REVERSE COLOUR APPPPLICATION For single colour application, the logotype is completely reversed out of the background colour. Consistent usage of official colours is critical for the success of the Corporate Identity as colours help to build and retain a visual image. On the right are guidelines on the use of various applications of colour ways and the specifications of colours applied to offset and silkscreen printing.
  • 7. FONT TEXT Agency FB UVN THANH PHO UTM ROMAN CLASSIC UTM BANQUE ENGLISH VIETNAMESE ILLUSTRATOR FONT a b c d d e f g h i j k m n o p q r s t u v w z a b c d d e f g h i j k m n o p q r s t u v w z A B C D D E F G H I J K M N O P Q R S T U V W Z A B C D D E F G H I J K M N O P Q R S T U V W Z 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 7
  • 8. LETTERHEAD Size --A4 (210mm x 297mm) Font size -- 10pt Agency FB -- 8pt UVN Thanh Pho -- 12pt leading --Align Left Paper Stock --100gsm Econo 20.5 mm 10 mm 15 mm 15 mm 20 mm 8
  • 9. ENVELOP 8 mm 8 mm 25 mm 15 mm 30 mm 8 mm 13 mm 16 mm Size: 22 cm x 11 cm 200 gsm Econo 9
  • 10. ENVELOP Size: 32cm x 23 cm 200 gsm Econo 10 20 mm 10 mm 30 mm 55 mm 15.5 mm 16.5 mm 21 mm 33 mm
  • 11. 11 BIZCARD Inspired Travel - Trading - Pet Control Size: 9 cm x 5.5cm 300 gsm Econo 10pt Agency FB, leading 12 pt 8pt Agency FB, leading 9.6 pt 7pt Agency FB, leading 8.4 pt 7pt Agency FB, leading 8.4 pt 7pt Agency FB, leading 8.4 pt 6pt Agency FB, leading7.2 pt 4.5 mm 5 mm 21 mm 10 mm 7.5 mm 7 mm 21 mm 10 mm