The document provides guidance on effective fundraising. It outlines five key aspects of fundraising: investigate, inform, interest, involve, and invest. It then discusses turning suspects into prospects through in-depth research and preparation. Tips are provided such as tailoring appeals to funders, stating needs clearly with budgets, offering follow ups, and planning proposals with unique selling points and human interest. Researching donors and getting beyond the wastepaper bin with thorough planning is emphasized.

1. FUNDRAISING PRESENTATION