The MagicBand is a new technology developed by Disney that uses RFID chips embedded in wristbands. It allows users to enter theme parks, unlock hotel rooms, and make payments by simply touching or waving the band near sensors. This consolidates many functions into a single device. The technology provides benefits to both consumers and Disney's business. Consumers find it more convenient than carrying multiple tickets and cards. It also enhances the customer experience. For Disney, it increases spending by making purchases easier and helps with crowd control. Some potential issues around privacy and security have been addressed through encryption and optional privacy settings. The technology could be adapted for use in other industries like retail stores.
SAP -SD consultant
2.5 years of experience
Project: Implementation and Support
Client: Nokia Solutions and Networks
Role: Team Member (Implementation)
Position: SAP SD Consultant
SAP -SD consultant
2.5 years of experience
Project: Implementation and Support
Client: Nokia Solutions and Networks
Role: Team Member (Implementation)
Position: SAP SD Consultant
Small Business Employment Index - October 2016CBIZ, Inc.
In October, 20 percent of companies in the Index increased hiring, 50 percent made no change and 30 percent decreased staff totals. The only industries that realized growth in October included Educational Services and Insurance. Meanwhile, Agriculture, Arts & Entertainment, Real Estate, Retail, Accommodation, Food Services and Professional Services saw large declines. Further, the West region saw employment gains while the rest of the country saw strong decreases in staff totals.
356 Part II • Predictive AnalyticsMachine LearningFace re.docxdomenicacullison
356 Part II • Predictive Analytics/Machine Learning
Face recognition, although seemingly similar to image
recognition, is a much more complicated undertaking.
The goal of face recognition is to identify the individ-
ual as opposed to the class it belongs to (human), and
this identification task needs to be performed on a
nonstatic (i.e., moving person) 3D environment. Face
recognition has been an active research field in AI
for many decades with limited success until recently.
Thanks to the new generation of algorithms (i.e., deep
learning) coupled with large data sets and computa-
tional power, face recognition technology is starting to
make a significant impact on real-world applications.
From security to marketing, face recognition and the
variety of applications/use cases of this technology
are increasing at an astounding pace.
Some of the premier examples of face recogni-
tion (both in advancements in technology and in the
creative use of the technology perspectives) come
from China. Today in China, face recognition is a
very hot topic both from business development and
from application development perspectives. Face
recognition has become a fruitful ecosystem with
hundreds of start-ups in China. In personal and/or
business settings, people in China are widely using
and relying on devices whose security is based on
automatic recognition of their faces.
As perhaps the largest scale practical applica-
tion case of deep learning and face recognition in
the world today, the Chinese government recently
started a project known as “Sharp Eyes” that aims at
establishing a nationwide surveillance system based
on face recognition. The project plans to integrate
security cameras already installed in public places
with private cameras on buildings and to utilize AI
and deep learning to analyze the videos from those
cameras. With millions of cameras and billions of
lines of code, China is building a high-tech authori-
tarian future. With this system, cameras in some cit-
ies can scan train and bus stations as well as airports
to identify and catch China’s most wanted suspected
criminals. Billboard-size displays can show the faces
of jaywalkers and list the names and pictures of peo-
ple who do not pay their debts. Facial recognition
scanners guard the entrances to housing complexes.
An interesting example of this surveillance
system is the “shame game” (Mozur, 2018). An
intersection south of Changhong Bridge in the city of
Xiangyang previously was a nightmare. Cars drove
fast, and jaywalkers darted into the street. Then,
in the summer of 2017, the police put up cameras
linked to facial recognition technology and a big out-
door screen. Photos of lawbreakers were displayed
alongside their names and government identifica-
tion numbers. People were initially excited to see
their faces on the screen until propaganda outlets
told them that this was a form of punishment. Using
this, citizens not only became .
An insight into current trends affecting travel industry and a look at what's next.
Any questions, please get in touch via LinkedIn: www.linkedin.com/in/bjgill
The technology is growing vastly. Everyone in humanity has some limitations. One of those limitations is visual disability. So we are here with a system that helps the visually disabled people. The framework here contains object detection with voice assistance within an app and a hardware part attached to the blinds stick for distance calculation. The app is designed to support the blind person to explore freely anywhere he wants. The working of the framework begins by surveilling the situations around the user and distinguishing them utilizing a camera. The app will then detect the objects present in the input video frame by using the SSD algorithm comparing it with the trained model. The video captured is partitioned into grids to detect the object obstacle. In this way, the subtleties of the object detected can be achieved and along with it distance measurement can also be calculated using specific algorithms. A Text to Speech TTS converter is utilized for changing over the data about the object detected into an audio speech format. The framework application passes on the scene which the blind people is going in his her territorial language with the snap of a catch. The technologies utilized here makes the framework execution effective. Sabin Khader | Meerakrishna M R | Reshma Roy | Willson Joseph C "Godeye: An Efficient System for Blinds" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4 , June 2020, URL: https://www.ijtsrd.com/papers/ijtsrd31631.pdf Paper Url :https://www.ijtsrd.com/engineering/computer-engineering/31631/godeye-an-efficient-system-for-blinds/sabin-khader
A STUDY- KNOWLEDGE DISCOVERY APPROACHESAND ITS IMPACT WITH REFERENCE TO COGNI...ijistjournal
As we all know, in the current era, Internet of Things (IOT) word is very booming in technological market and everyone is talking about the term Smart city especially in India and with reference to keyword smart city, IOT comes with it. The Small word IOT but very big responsibility comes on the shoulders of the technical person to Play with it and extract the data from the IOT . IoT its connecting the multiple things this interconnection is in between living as well as non living things and in that communication huge amount of data is generated so tools and technique which are used for knowledge discover we discuss in this paper.
Internet of Things (IOT) and knowledge discovery are the two sides of the coin and both go together. In the absence of one, there is no use of other. This Paper also focuses on types of the data and data generative sources, Knowledge discovery from that data, tools which are useful for the discovery of the knowledge. Technique, which are to be followed for the purpose of discovering meaningful data from the huge amount of data and its impact.
An enormous number of understudies are leaving from home to class and school to home each day. For folks, basic issue is getting a sheltered transport for their youngsters. Numerous youngsters get themselves secured a school transport, nodding off or leave at the wrong station with no strategy to track them. This examination tried the materialness of radio recurrence ID (RFID) innovation with GSM in following and checking youngsters amid their excursion to and from school on school transports. The aloof RFID following innovation is utilized for kid security framework because of its following capacities, ease. Be that as it may, the disadvantage of this current framework is negligence. The proposed frameworks give FACE RECOGNITION SYSTEM GSM. Face acknowledgment is a proficient technique to recognize a face in a picture and it is anything but difficult to keep up.
Disney: Making Magic Through Digital InnovationCapgemini
Over the past few years, Disney has been investing heavily in digital technologies across its theme parks, studio entertainment, interactive media platforms and physical store. Disney has successfully used analytics to enhance customer experience; it offers a connected experience to its park visitors through wearables and it took a data-driven approach to improve its operations. But how does Disney do this? What is the secret recipe? It is a combination of strong digital leadership, a vision that imbibes technology, a culture rich in analytics and an ongoing investment in digital technologies. Interested in understanding how, read our research note on Disney, a digital master.
Internet of Things - Paradigm Shift of Future Internet Application for Specia...ijsrd.com
In the world more than 15% people are living with disability that also include children below age of 10 years. Due to lack of independent support services specially abled (handicap) people overly rely on other people for their basic needs, that excludes them from being financially and socially active. The Internet of Things (IoT) can give support system and a better quality of life as well as participation in routine and day to day life. For this purpose, the future solutions for current problems has been introduced in this paper. Daunting challenges have been considered as future research and glimpse of the IoT for specially abled person is given in the paper.
2007 Forecast on the Future of Surveillance TechnologiesEric Garland
Back in 2007, my company's STEEP Report series covered the implications of all the surveillance technologies coming on line.
Back then we were alarmed at what we saw and thought people should consider this development well in advance.
We were right then; we are right now.
For more check out https://www.competitivefutures.com/ and http://www.ericgarland.co/keynote-speaker-executive-educator/
Small Business Employment Index - October 2016CBIZ, Inc.
In October, 20 percent of companies in the Index increased hiring, 50 percent made no change and 30 percent decreased staff totals. The only industries that realized growth in October included Educational Services and Insurance. Meanwhile, Agriculture, Arts & Entertainment, Real Estate, Retail, Accommodation, Food Services and Professional Services saw large declines. Further, the West region saw employment gains while the rest of the country saw strong decreases in staff totals.
356 Part II • Predictive AnalyticsMachine LearningFace re.docxdomenicacullison
356 Part II • Predictive Analytics/Machine Learning
Face recognition, although seemingly similar to image
recognition, is a much more complicated undertaking.
The goal of face recognition is to identify the individ-
ual as opposed to the class it belongs to (human), and
this identification task needs to be performed on a
nonstatic (i.e., moving person) 3D environment. Face
recognition has been an active research field in AI
for many decades with limited success until recently.
Thanks to the new generation of algorithms (i.e., deep
learning) coupled with large data sets and computa-
tional power, face recognition technology is starting to
make a significant impact on real-world applications.
From security to marketing, face recognition and the
variety of applications/use cases of this technology
are increasing at an astounding pace.
Some of the premier examples of face recogni-
tion (both in advancements in technology and in the
creative use of the technology perspectives) come
from China. Today in China, face recognition is a
very hot topic both from business development and
from application development perspectives. Face
recognition has become a fruitful ecosystem with
hundreds of start-ups in China. In personal and/or
business settings, people in China are widely using
and relying on devices whose security is based on
automatic recognition of their faces.
As perhaps the largest scale practical applica-
tion case of deep learning and face recognition in
the world today, the Chinese government recently
started a project known as “Sharp Eyes” that aims at
establishing a nationwide surveillance system based
on face recognition. The project plans to integrate
security cameras already installed in public places
with private cameras on buildings and to utilize AI
and deep learning to analyze the videos from those
cameras. With millions of cameras and billions of
lines of code, China is building a high-tech authori-
tarian future. With this system, cameras in some cit-
ies can scan train and bus stations as well as airports
to identify and catch China’s most wanted suspected
criminals. Billboard-size displays can show the faces
of jaywalkers and list the names and pictures of peo-
ple who do not pay their debts. Facial recognition
scanners guard the entrances to housing complexes.
An interesting example of this surveillance
system is the “shame game” (Mozur, 2018). An
intersection south of Changhong Bridge in the city of
Xiangyang previously was a nightmare. Cars drove
fast, and jaywalkers darted into the street. Then,
in the summer of 2017, the police put up cameras
linked to facial recognition technology and a big out-
door screen. Photos of lawbreakers were displayed
alongside their names and government identifica-
tion numbers. People were initially excited to see
their faces on the screen until propaganda outlets
told them that this was a form of punishment. Using
this, citizens not only became .
An insight into current trends affecting travel industry and a look at what's next.
Any questions, please get in touch via LinkedIn: www.linkedin.com/in/bjgill
The technology is growing vastly. Everyone in humanity has some limitations. One of those limitations is visual disability. So we are here with a system that helps the visually disabled people. The framework here contains object detection with voice assistance within an app and a hardware part attached to the blinds stick for distance calculation. The app is designed to support the blind person to explore freely anywhere he wants. The working of the framework begins by surveilling the situations around the user and distinguishing them utilizing a camera. The app will then detect the objects present in the input video frame by using the SSD algorithm comparing it with the trained model. The video captured is partitioned into grids to detect the object obstacle. In this way, the subtleties of the object detected can be achieved and along with it distance measurement can also be calculated using specific algorithms. A Text to Speech TTS converter is utilized for changing over the data about the object detected into an audio speech format. The framework application passes on the scene which the blind people is going in his her territorial language with the snap of a catch. The technologies utilized here makes the framework execution effective. Sabin Khader | Meerakrishna M R | Reshma Roy | Willson Joseph C "Godeye: An Efficient System for Blinds" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4 , June 2020, URL: https://www.ijtsrd.com/papers/ijtsrd31631.pdf Paper Url :https://www.ijtsrd.com/engineering/computer-engineering/31631/godeye-an-efficient-system-for-blinds/sabin-khader
A STUDY- KNOWLEDGE DISCOVERY APPROACHESAND ITS IMPACT WITH REFERENCE TO COGNI...ijistjournal
As we all know, in the current era, Internet of Things (IOT) word is very booming in technological market and everyone is talking about the term Smart city especially in India and with reference to keyword smart city, IOT comes with it. The Small word IOT but very big responsibility comes on the shoulders of the technical person to Play with it and extract the data from the IOT . IoT its connecting the multiple things this interconnection is in between living as well as non living things and in that communication huge amount of data is generated so tools and technique which are used for knowledge discover we discuss in this paper.
Internet of Things (IOT) and knowledge discovery are the two sides of the coin and both go together. In the absence of one, there is no use of other. This Paper also focuses on types of the data and data generative sources, Knowledge discovery from that data, tools which are useful for the discovery of the knowledge. Technique, which are to be followed for the purpose of discovering meaningful data from the huge amount of data and its impact.
An enormous number of understudies are leaving from home to class and school to home each day. For folks, basic issue is getting a sheltered transport for their youngsters. Numerous youngsters get themselves secured a school transport, nodding off or leave at the wrong station with no strategy to track them. This examination tried the materialness of radio recurrence ID (RFID) innovation with GSM in following and checking youngsters amid their excursion to and from school on school transports. The aloof RFID following innovation is utilized for kid security framework because of its following capacities, ease. Be that as it may, the disadvantage of this current framework is negligence. The proposed frameworks give FACE RECOGNITION SYSTEM GSM. Face acknowledgment is a proficient technique to recognize a face in a picture and it is anything but difficult to keep up.
Disney: Making Magic Through Digital InnovationCapgemini
Over the past few years, Disney has been investing heavily in digital technologies across its theme parks, studio entertainment, interactive media platforms and physical store. Disney has successfully used analytics to enhance customer experience; it offers a connected experience to its park visitors through wearables and it took a data-driven approach to improve its operations. But how does Disney do this? What is the secret recipe? It is a combination of strong digital leadership, a vision that imbibes technology, a culture rich in analytics and an ongoing investment in digital technologies. Interested in understanding how, read our research note on Disney, a digital master.
Internet of Things - Paradigm Shift of Future Internet Application for Specia...ijsrd.com
In the world more than 15% people are living with disability that also include children below age of 10 years. Due to lack of independent support services specially abled (handicap) people overly rely on other people for their basic needs, that excludes them from being financially and socially active. The Internet of Things (IoT) can give support system and a better quality of life as well as participation in routine and day to day life. For this purpose, the future solutions for current problems has been introduced in this paper. Daunting challenges have been considered as future research and glimpse of the IoT for specially abled person is given in the paper.
2007 Forecast on the Future of Surveillance TechnologiesEric Garland
Back in 2007, my company's STEEP Report series covered the implications of all the surveillance technologies coming on line.
Back then we were alarmed at what we saw and thought people should consider this development well in advance.
We were right then; we are right now.
For more check out https://www.competitivefutures.com/ and http://www.ericgarland.co/keynote-speaker-executive-educator/
Our agency routinely briefs team members on current consumer trends. Our mobility and telecom briefing includes discussion and vivid examples of trends that are driving consumer technology expectation and experimentation on a global scale.
Augmented Tourism: Definitions and Design Principlesjournal ijrtem
After designing and implementing several iterations of implantations of augmented reality(AR) in
tourism, this paper takes a deep look into design principles and implementation strategies of using AR at
destination tourism settings. The study looks to define augmented tourism from past implementations as well as
several cases uses designed and implemented for tourism. The discussion leads to formation of frameworks and
best practices for AR as well as virtual reality(VR) to be used in tourism settings. Some main affordances include
guest autonomy, customized experiences, visitor data collection and increased electronic word-of-mouth
generation for promotion purposes. Some challenges found include the need for high levels of technology
infrastructure, low adoption rates or ‘buy-in’ rates, high levels of calibration and customization, and the need for
maintenance and support services. Some suggestions are given as to how to leverage the affordances and meet
the challenges to implementing AR for tourism
1. Technology exploration and assessment
ISYS1186 The Global Network
GROUP ONE
Indika Wickramanayake (S3316580)
Phuong Nguyen (S3279008)
Trine Christensen (S3447986)
Rui Yu (S3426835)
Kai Guan (S3407535)
Qing Zhu (S3316294)
2. ISYS1186 The Global Network
Assessment 2: Technology exploration and assessment
1
GROUP ONE
Contents
Abstract................................................................................................................................. 1
Introduction........................................................................................................................... 2
Target users.......................................................................................................................... 2
MagicBands technology........................................................................................................ 3
Benefits derived from technology to consumers.................................................................... 3
Benefits derived from technology to business ....................................................................... 4
Potential issues..................................................................................................................... 5
Recommendations................................................................................................................ 6
References ........................................................................................................................... 6
Abstract
The MagicBand is one of the latest product of Disney Company by using potential RFID
technology to gain control over the level of engagement they have with customers and
connect with social media, which may revolutionize how we use the security passes and entry
tickets. It has been developed and currently use by Walt Disney World pass holders and
guests staying at select Walt Disney World Resorts. The MagicBand can be used as an
alternative to traditional entry passes/ticket for events (e.g. theatre, gaming zones, themes
parks) or security key (e.g. door keys, swap cards) for hotel rooms, offices etc. Users can just
swipe the MagicBands against the sensors or any appropriate devices to gain access to
relevant areas. MagicBands are water resistant, very durable and easy to wear around your
wrist. In this report we will discuss how this technology benefits customers and how it can be
utilized in different industries to enhance the efficiency and simplify the current business
processes. MagicBands are currently at the implementation and trial stage, where developers
still trying to find out potential threats like privacy and security issues with this new
technology and recommendations to address those issues.
3. ISYS1186 The Global Network
Assessment 2: Technology exploration and assessment
2
GROUP ONE
Introduction
The number of mobile-connected devices will surpass the total number of consumers,
globally, and by 2017, there will be nearly 1.4 mobile devices per person expected.
Understanding the rapid growth of smartphone users and its affect to e-business by mobile
payment, Disney is launching the MagicBand by using Radio-frequency identification
(RFID) technology, which is the most growing to improve in technology and cost decline of
smartphones (Bendavid, 2010).
The use of RFID is to wirelessly transmit data from cases of merchandise. In recent years
RFID emerged as powerful and disrupting technologies with hype and deep implications for
organizations B2B E-Commerce, it is still an emerging phenomenon with a relatively rapid
speed of adoption to spanning over industries in different continents. It has been proven
between 2008 and 2012 are of 23.2 percent with a RFID market size for 2008 of $3.7 billion,
$4.04 billion for 2009, and $4.7 billion in 2010, by 2012, it had valued at about $8.42 billion
(Bendavid, 2010), with expected the annual growth of over 12 percent until 2016 (Low,
2011).
"Businesses must consider upgrading their existing infrastructure, such as network and
storage, to enable RFID systems to work seamlessly, as opportunities will proliferate if a
more robust infrastructure is in place." says Frost & Sullivan Research Analyst Susan
Sahayan (Low, 2011). With the experiences in Walt Disney World Resort and having
positive feedbacks, RFID is continuing to be used as a way to expand, link and connect with
Disney’s customers. (Smith, 2007)
Target users
Disney is one of the largest multinational media business in the world. By using multi-
segment targeting such as geographic (Europe, Japan, India, and of course the United States),
demographic (people of all ages; whether it is a child, teen, or parent which refer to all age,
genders, income and their life cycle), and psychographic (which is intended to satisfy the
parents' wants as well as their children's, while the child is browsing through the toys, the
parent is browsing through the Home Decor section). Disney’s core constituency is the urban,
median-income family who wants to have fun. ((Bui, 2012)
By understanding the target market inside out, the new coming MagicBands is a highlight in
product and apply potential technology of social market into their business which is based on
delighting the customer and it believes in continually improving its products and service
offerings.
4. ISYS1186 The Global Network
Assessment 2: Technology exploration and assessment
3
GROUP ONE
MagicBands technology
The MagicBand carries a small data chip inside, which can memories each person’s
information and it can transmits a 2.4 GHz signal to an indoor wireless infrastructure. The
band has no on off switch and is powered with a non-replaceable coin cell (Brown, GS.
2012). At the same time, the MagicBand also has a Radio-Frequency IDentification (RFID)
chip, which is a wireless system, used for transfering data through radio frequency
electromagnetic. (Want, R. 2006) That means people do not need to put up their hands and
touch the machine with the MagicBand at the entrance. What the consumers need to do is just
walk towards the entrance as normal, and the MagicBand will autoly transfer the individual
personal data to the entrance gate which may be 20 feet away. On the other hand, the
Disneyland has a huge database, which carries each person’s personal information, such as
name, photo and ID numbers; tickets information (which tickets he already bought); and also
the playing information (where he already visited and where not). People could check the
information through the internet and make a perfect plan for the next travel. Furthermore,
because every Disneyland’s data could be shared through the internet, people can use this
MagicBand in the Disneyland on matter they are in the American Disneyland or Hong Kong
Disneyland. (Brown, GS. 2012)
Figure 2: Disney-Magic Band
When people walk to the entrance with magic band, the RFID chip inside the magic band will
transmitting signal to the induction machine (see Figure 2). After this machine, which is
connected to the Internet and the Disneyland database, receive the signal, each person’s
individual information will be downloading from the database. With this individual
information, this machine could identify which magic band has paid for the entrance and
which is not. After identifying, this machine will show different colours to let people know
whether they can do inside or not. At the same time, the staff of the Disneyland who carry a
small displays and stand nearby the induction machine can also receive a photo when people
touch their magic band. This photo could help the staff to make sure that the magic bands are
using by their real owner. (Cha, B. 2013)
Benefits derived from technology to consumers
There are great deals of benefits, which are derived from MagicBands to
consumers. MagicBand is a multifunctional tool for consumers who are using in Walt
Disney World. Firstly, MagicBand can serve consumers to unlock the doors of hotel rooms in
Disney Resort hotel, which act as a “room key” and can become consumers’ tickets for
entering theme and water parks. Becoming a very convenient way to adorn for consumers
5. ISYS1186 The Global Network
Assessment 2: Technology exploration and assessment
4
GROUP ONE
only need to wear around their wrists (Walt Disney World, 2013). Fourthly, MagicBand can
also serve consumers to check in at FastPass+ entrances by using MyMagic+ account will
allow consumers of a new app and Web site that is called My Disney Experience to pre-select
three FastPasses before leaving homes such as character meet-and-greets, seating for parades
(Barnes, 2013). Moreover, MagicBand can connect Disney PhotoPass images to consumers’
account (Walt Disney World, 2013). Besides, it can also be stored and encoded with all kinds
of consumers’ details for interacting with Disney employees. For example, generally, Disney
employees only say, “Hello” to the consumers when they enter the theme and water parks. In
contrast, Disney employees can clearly see consumers’ information when the consumers
touch their MagicBand to the machine of entrance. Hence, the Disney employees can call
consumer’s name such as “Hi, Angie,” It is necessary and beneficial to improve the quality of
service in Walt Disney World (Barnes, 2013). In addition, the MagicBand system will not be
concentrated to use by consumers. Consumers can select in an online options menu. With the
online options menu, it will provide different controls such as “Would you like Disney theme
park employees to understand your name?” “Would you like Disney theme park to provide
you special offers when you go home?” The consumers can select these different controls in
an online option menu so that the employees can understand the consumer's requirement
(Barnes, 2013). The MagicBand has a variety of attractive and popular Disney characters and
icon such as Tinker Bell, Mickey Mouse ears, rhinestone Minnie heads, Phineas & Ferb,
Sorcerer Mickey, Mickey Ice Cream Bars, etc. The purpose of different MagicBand designs
can attract the consumers to proudly use and display as their favourite MagicBands,
especially for the kids (Mancini, 2013).
Benefits derived from technology to business
The MagicBand has boosted the guests spending because the technology makes it easier and
more fun to spend money. Disney has be testing the wristband in December 2012 at their
park at Florida resort with great results. The wristbands, which serves many functions for the
guest by being linked to the customer’s own database, is fast to use while the technology
allows the guests to easily purchase items in Disney World's hotels, four theme parks and
water parks in Orlando just by putting their wristband on a sensor. The wristband does not
only enhance retail transactions and the fun factor for visitors, it also helps with crowd
control and to reduce the time guests spend in queues by allowing them to book rides and
restaurants in advance (Buss, D. 2013).
Jay Rasulo the Chief Financial Officer stated in an interview on May 7th, 2013, that by
getting guests to plan ahead, they're less likely to be enticed by other parks and tourist
offerings. He goes on by saying they have known for a long time that getting their visitors to
6. ISYS1186 The Global Network
Assessment 2: Technology exploration and assessment
5
GROUP ONE
make decisions about where they spend their time before they leave home is a powerful
driver of visits per guest. "So if we can get people to plan their vacation before they leave
home, we know that we get more time with them. We get a bigger share of their wallet. […]
And the second thing is what happens to purchases when they become much more
convenient, and you don't spend time queuing up for a transaction, queuing up to get in the
park, and you actually have more time to enjoy the entertainment and, subsequently, spend
more money doing things — other than standing in line, which, of course, you can't spend
any money while you're doing that." (Businessweek, 2013).
Together with all the above; Disney will gain deep insight into how guest uses the resorts by
tracking the guests’ touch points and using the information to create tailored marketing
programs and generate additional revenue. The MyMagic+ system is completely under
Disney's control while no third party is involved and is thereby leading the way for mobile
wallet technologies, which others would want to follow. The system is maintaining the
customers trust with stringent data privacy policies, which is a core part of a mobile wallet
strategy. The well-designed mobile wallet solution extends the customer engagement and the
MagicBand handles the importance of a physical token in building customer relationship
(Clark, M. 2013).
Potential issues
As James Mullock, head of privacy and data law at Osborne Clarke said "there's nothing
inherently illegal with the use of RFID chips so long as this and other data protection law
obligations – such as keeping the information secured – are met. Through openness they need
to win the confidence of their customers, and therefore their consent to being tracked”, the
MagicBand’s RFID technology security and privacy which concerned Disney have been
approved. The reason for the approval is that the bands contain only a randomly assigned
code rather than personal information, and they are securely linked to an encrypted database.
In case of lost or stolen, the bands can be disabled remotely and the associated credit card
cannot be accessed since a PIN code is required to authorize any purchases. Parents can also
place restrictions on their kids’ spending amount or completely disable that ability on through
MagicBands. Furthermore, the bands are not GPS-based devices and do not enable
continuous collection of location signals. Instead, MagicBands utilize both short and long
range readers located throughout the resort to make use of their functionalities (Marsden,
2013).
MagicBands have been tested with Disney employees and limited number of guests for
approximately two years with MyMagic+, the updated My Disney Experience website and
mobile app which allow visitors to plan various parts of their trips, make changes to
restaurant reservation and coordinate plans with friends and family, etc. Beside the benefits,
there are still several issues arose from trial period such as crashing in MagicBands system,
the occasional inability to purchase food and the delay in accessing rooms at the resort when
multiple bands are used (Mancini, 2013).
In addition, there remains a large portion of IT infrastructural work to deliver better customer
experiences of new technologies such as FastPass+, an attraction planning and reservation
system and Disney-wide Wi-Fi coverage project.
7. ISYS1186 The Global Network
Assessment 2: Technology exploration and assessment
6
GROUP ONE
However, while the advance planning might be a plus for some, it is likely to be a notice for
many others. A large percentage of Disney visitors are on non-routine basis and these guests
may feel unwelcome without FastPass+ as they need to queue for rides or wait for tables at
restaurants since the reserved spots are already allocated to register much smaller early
adapter FastPass+ users (Cha, 2013).
Acknowledging that no security measures are impenetrable, Disney promises that it is trying
to be more efficiently appealing to customers by paying more attention to the security,
integrity and confidentiality of personal information as well as increasing efforts in protecting
guest information from unauthorized access, disclosure, use and modification with technical,
administrative and physical security (World, 2013).
Recommendations
This technology can be utilized as a security pass where users can have one access pass to
multiple security access points (e.g. hotel room, car door).
This can be used in supermarkets where user can swipe their MagicBand on price tag
when they take items from the shelves and at the register all they have to do is swipe the
MagicBand and walk out of the shop. MagicBand is link to their bank account and
payment will be directly deducted from their account. This will help to improve the
efficiency of the checkout process at the super markets.
Adding a display screen to this MagicBand can increase its potentials because then it can
be used to display information.
Online system or support line where users can go in and activate or deactivate their
MagicBand in an event like loss, stolen or damaged.
References
BUSS, D. 2013. Disney's MyMagic+ Proves to be a Boon for Business at Parks [Online].
Available:http://www.brandchannel.com/home/post/2013/07/12/Disney-MyMagic-
Success-071213.aspx [Accessed 10 September 2013].
CLARK, M. 2013. Disney MyMagic+ sets a new bar for mobile wallet design [Online]. NFC
World. Available: http://www.nfcworld.com/2013/03/12/323001/disney-mymagic-
sets-a-new-bar-for-mobile-wallet-design/ [Accessed 11 September 2013].
BUSINESSWEEK. 2013. On the Call: Disney CFO explains MyMagic+ [Online].
Businessweek: Bloomberg Businessweek News. Available:
http://www.businessweek.com/ap/2013-05-07/on-the-call-disney-cfo-explains-
mymagic-plus [Accessed 9 September 2013].
BROWN, G. S. 2012. Disney Parks Reportedly Eying 'Magic Band' for Customer Entry
[Online]. ABC News: ABC News. Available: http://abcnews.go.com/Travel/disney-
world-reportedly-eying-magic-band-customer-entry/story?id=17442502 [Accessed 10
September 2013].
WALT DISNEY WORLD. 2013. Unlock the Magic with Your MagicBand or Card [Online].
Disney: Disney Parks & Travel. Available:
8. ISYS1186 The Global Network
Assessment 2: Technology exploration and assessment
7
GROUP ONE
https://disneyworld.disney.go.com/plan/my-disney-experience/bands-cards/
[Accessed 26 August 2013].
BARNES, B. 2013. At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) [Online].
The New York Times. Available:
http://www.nytimes.com/2013/01/07/business/media/at-disney-parks-a-bracelet-
meant-to-build-loyalty-and-sales.html?pagewanted=all&_r=1& [Accessed 27 August
2013].
MANCINI, N. 2013. Disney’s MagicBand Accessories…Revealed! [Online]. WorldPress:
DIS. Available: http://blog.wdwinfo.com/2013/06/20/magicband-accessories-
revealed/ [Accessed 26 August 2013].
CHA, B. 2013. Tomorrowland Today: Disney MagicBand Unlocks New Guest Experience for
Park Goers [Online]. All Things Digital Dow Jones & Company Inc. Available:
http://allthingsd.com/20130529/tomorrowland-today-disney-magicband-unlocks-new-
guest-experience-for-park-goers/ [Accessed 5 September 2013].
MANCINI, N. 2013. Disney MagicBand News for Annual Passholders [Online]. DIS:
WorldPress. Available: http://blog.wdwinfo.com/2013/04/06/disney-magicband-news-
for-annual-passholders/ [Accessed 5 September 2013].
MARSDEN, R. 2013. Mickey is watching you: Does Disney's new 'Magic Band' infringe on
consumer freedoms? [Online]. UK: The Independent. Available:
http://www.independent.co.uk/life-style/gadgets-and-tech/features/mickey-is-
watching-you-does-disneys-new-magic-band-infringe-on-consumer-freedoms-
8503823.html [Accessed 5 September 2013].
WORLD, W. D. 2013. My Disney Experience [Online]. California, USA: Walt Disney
World. Available: https://disneyworld.disney.go.com/faq/my-disney-
experience/privacy-policy/ [Accessed 10 September 2013].
BUI, D. 2012. The Best of Disney’s Marketing Strategies [Online]. Saleschase.
Available:http://www.saleschase.com/blog/2012/05/14/best-disneys-marketing-
strategies/ [Accessed 10 September 2013].
WANT, R. 2006. An Introduction to RFID Technology. RFID TECHNOLOGY.
SMITH, I. 2007. The Growing Importance of RFID around the World [Online]. BCS.
Available: http://www.bcs.org/content/ConWebDoc/39239 [Accessed 16 September
2013].
BENDAVID, Y. 2010. R D na led B B - o erce Technologies and A lications.
lo al AM niversit d ec Montr al anada A AD M A R D
Canada.
LOW, D. J. C. 2011. Global RFID Market Thrives as Solutions Drive Efficient and
Intelligent Businesses [Online]. Frost & Sullivan, the Growth Partnership Company:
Frost & Sullivan, the Growth Partnership Company. Available:
http://www.frost.com/prod/servlet/press-release.pag?docid=240308102 [Accessed 9
September 2013].