This document provides information about resources available from the Heterick Memorial Library for conducting global marketing research. It outlines several databases and printed sources that contain company information and proprietary reports. It notes that as of August 2009, users no longer need to create an account to access the Global Marketing Information Database from on or off campus. The document also provides contact information for reference librarians who are available for one-on-one research sessions.

1. Using Library Resources A project of the Librarians of Heterick Memorial Library

2. First page will be this screen asking you to reject or accept the conditions of use. Click on accept

3. Global Marketing information Database - GMID Standard & Poor’s Industry Surveys (in Reference Collection R 332.67/ S785s) Valueline Morningstar Hoover’s

4. Includes customary company information Also offers numerous proprietary reports Links to Internet info. Sources Additional printed sources of information Allows you to create your own GMID account UPDATE: as of 08/28/09 you no longer must create a personal login to use GMID on or off-campus.

5. If you create a GMID account, you can save: A menu search A results list Statistics Reports Comment Sources

6. Click here to create an account or to enter your already-existing account.

7. Selections under drop-down menus and in left-hand bar

10. Choose a topic

12. Save Print Output – PDF Output – MS Word

16. http://www.onu.edu/library/ Reference librarians on duty 8a-4p, 6-9p Monday – Thursday, 8a-4p Friday and 10a-3:30p Sundays, One-on-one sessions available by appointment Email [email_address] Phone 2473 Instant Messaging Chat Reference