SlideShare a Scribd company logo
1
The MICE business dilemma:
How to reach potential customers effectively?
2
When it comes to
finding the right
partner it is always
like a blind man's
buff
You know They are somewhere
but...
3
Does it always
have to be
like that
?
4
No!It's time to step forward.
5
Introducing Globalincentive.pl
It is a web based tool connecting
Polish MICE Buyers with Hotels from all over the
world providing MICE facilities
I need a place for corporate
meeting of 30 pax in Lisbon
next month
Great!
Our hotel meets
the requirement!
6
The benefits:
Only professionals registered
More than 350 Polish incentive houses registered
The only one solution for the Polish MICE market
that brings service suppliers and buyers together
Polish incentive companies and MICE departments in travel agencies & international MICE suppliers
That’s 85% of the whole Polish MICE market
7
The idea
The platform allows to place offers with MICE services in response to requests for
proposals that are instantly available for MICE suppliers registered in the
system.
All the suppliers have equal chances – all the information and additional details are
instantly available to all by the portal or e-mail notifications or SMS.
You get notifications only to the requests of your interests.
Be sure not to miss any potential customer!
Globalincentive.pl Users are:
●
Polish Incentive Houses &
MICE departments in travel agencies
●
Destination Management Companies
●
MICE Hotels
●
Convention Bureaus/ Promotion Offices
●
8
How can it
help
my business
?
9
The tools
We offer a wide range of integrated marketing tools that will
let you conduct a promotion campaign within the Polish
MICE market effectively!
With Destination Management Companies from all over the
world registered in our system you can reach another big
target!
If you want to launch a branding campaign –
Globalincentive.pl is the right place to start!
10
Examples
11
Meet John
New Business Manager for a
Singapore Golden Hotels
●
He travels to Warsaw for EU Regions
fairs to set up new contracts
●
He stays at Courtyard Hotel
●
He reserved a 60sqr m box
just off the conference
reception desk
●
He shipped marketing
brouchers and leaflets
12
but...
Despite organizers commitment the attendanceDespite organizers commitment the attendance
was much below expectationswas much below expectations
The visitors seemed to be accidentalThe visitors seemed to be accidental
The airlines haThe airlines haveve lost the package withlost the package with
marketingmarketing materialmaterialss
Most of the time John spent on answeringMost of the time John spent on answering
corporate emailscorporate emails
13
Seems familiar?
Please put your hands down.
Just a rhetorical question :-)
14
Is it possible to make it different?
Globalincentive.pl
the new
web based tool
for MICE
professionals
15
Looking for business partners toLooking for business partners to
close deals in Poland?close deals in Poland?
16
➢
Direct contactsDirect contacts to the Polish MICE marketto the Polish MICE market
➢
Possibility of placing offers for MICE servicesPossibility of placing offers for MICE services
➢
Marketing campaigns targeted precisely at the PolishMarketing campaigns targeted precisely at the Polish
MICE industryMICE industry
➢
OrganiOrganization ofzation of road shows across Polishroad shows across Polish MICE BuyersMICE Buyers
GGlobalincentive.pllobalincentive.pl gives You:gives You:
17
Struggle with targeting the rightStruggle with targeting the right
audience?audience?
18
GGlobalincentive.pllobalincentive.pl knowsknows its users:its users:
➢
Fully customized profile
➢
Only decision makers registered
➢
Easy to focus on specific groups
➢
Profiled message for
adequate offer
➢
Wide range of integrated tools (bid
offers, RFP, ad banners, mailings)
19
Looking for cutting cost of promotionLooking for cutting cost of promotion
up to 50%?up to 50%?
20
➢ With regular hotel rates
➢ With meetings with Polish incentive houses
scheduled especially for you
➢ With brief customer insight
prepared especially for you
➢ With full contact details
➢ With your Polish materials localized
and printed by our team
➢
We say: why don't you come andWe say: why don't you come and
stay forstay for doing businessdoing business timetime onlyonly..
21
➢
We sent a mailing to Globalincentive.pl users
with all the details of his offer
➢
We made telemarketing
➢
Together with John our colleague has
profiled the target and scheduled
the meeting dates
➢
...a month later John called G...a month later John called Globalincentive.pllobalincentive.pl......
22
He made 1515 scheduled
meetings during 3
busy days
(2 partners have signed pre-orders
for a series of events next
quarter)
..and arrived to Warsaw..and arrived to Warsaw
again. But this time...again. But this time...
23
...John had enough time to buy
an amber necklace for his
wife
...and still.....and still..
24
We all know the story. It's time to
make a new ending.
the right place to start!

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Globalincentive for MICE partners

  • 1. 1 The MICE business dilemma: How to reach potential customers effectively?
  • 2. 2 When it comes to finding the right partner it is always like a blind man's buff You know They are somewhere but...
  • 3. 3 Does it always have to be like that ?
  • 4. 4 No!It's time to step forward.
  • 5. 5 Introducing Globalincentive.pl It is a web based tool connecting Polish MICE Buyers with Hotels from all over the world providing MICE facilities I need a place for corporate meeting of 30 pax in Lisbon next month Great! Our hotel meets the requirement!
  • 6. 6 The benefits: Only professionals registered More than 350 Polish incentive houses registered The only one solution for the Polish MICE market that brings service suppliers and buyers together Polish incentive companies and MICE departments in travel agencies & international MICE suppliers That’s 85% of the whole Polish MICE market
  • 7. 7 The idea The platform allows to place offers with MICE services in response to requests for proposals that are instantly available for MICE suppliers registered in the system. All the suppliers have equal chances – all the information and additional details are instantly available to all by the portal or e-mail notifications or SMS. You get notifications only to the requests of your interests. Be sure not to miss any potential customer! Globalincentive.pl Users are: ● Polish Incentive Houses & MICE departments in travel agencies ● Destination Management Companies ● MICE Hotels ● Convention Bureaus/ Promotion Offices ●
  • 8. 8 How can it help my business ?
  • 9. 9 The tools We offer a wide range of integrated marketing tools that will let you conduct a promotion campaign within the Polish MICE market effectively! With Destination Management Companies from all over the world registered in our system you can reach another big target! If you want to launch a branding campaign – Globalincentive.pl is the right place to start!
  • 11. 11 Meet John New Business Manager for a Singapore Golden Hotels ● He travels to Warsaw for EU Regions fairs to set up new contracts ● He stays at Courtyard Hotel ● He reserved a 60sqr m box just off the conference reception desk ● He shipped marketing brouchers and leaflets
  • 12. 12 but... Despite organizers commitment the attendanceDespite organizers commitment the attendance was much below expectationswas much below expectations The visitors seemed to be accidentalThe visitors seemed to be accidental The airlines haThe airlines haveve lost the package withlost the package with marketingmarketing materialmaterialss Most of the time John spent on answeringMost of the time John spent on answering corporate emailscorporate emails
  • 13. 13 Seems familiar? Please put your hands down. Just a rhetorical question :-)
  • 14. 14 Is it possible to make it different? Globalincentive.pl the new web based tool for MICE professionals
  • 15. 15 Looking for business partners toLooking for business partners to close deals in Poland?close deals in Poland?
  • 16. 16 ➢ Direct contactsDirect contacts to the Polish MICE marketto the Polish MICE market ➢ Possibility of placing offers for MICE servicesPossibility of placing offers for MICE services ➢ Marketing campaigns targeted precisely at the PolishMarketing campaigns targeted precisely at the Polish MICE industryMICE industry ➢ OrganiOrganization ofzation of road shows across Polishroad shows across Polish MICE BuyersMICE Buyers GGlobalincentive.pllobalincentive.pl gives You:gives You:
  • 17. 17 Struggle with targeting the rightStruggle with targeting the right audience?audience?
  • 18. 18 GGlobalincentive.pllobalincentive.pl knowsknows its users:its users: ➢ Fully customized profile ➢ Only decision makers registered ➢ Easy to focus on specific groups ➢ Profiled message for adequate offer ➢ Wide range of integrated tools (bid offers, RFP, ad banners, mailings)
  • 19. 19 Looking for cutting cost of promotionLooking for cutting cost of promotion up to 50%?up to 50%?
  • 20. 20 ➢ With regular hotel rates ➢ With meetings with Polish incentive houses scheduled especially for you ➢ With brief customer insight prepared especially for you ➢ With full contact details ➢ With your Polish materials localized and printed by our team ➢ We say: why don't you come andWe say: why don't you come and stay forstay for doing businessdoing business timetime onlyonly..
  • 21. 21 ➢ We sent a mailing to Globalincentive.pl users with all the details of his offer ➢ We made telemarketing ➢ Together with John our colleague has profiled the target and scheduled the meeting dates ➢ ...a month later John called G...a month later John called Globalincentive.pllobalincentive.pl......
  • 22. 22 He made 1515 scheduled meetings during 3 busy days (2 partners have signed pre-orders for a series of events next quarter) ..and arrived to Warsaw..and arrived to Warsaw again. But this time...again. But this time...
  • 23. 23 ...John had enough time to buy an amber necklace for his wife ...and still.....and still..
  • 24. 24 We all know the story. It's time to make a new ending. the right place to start!