SlideShare a Scribd company logo
1
The MICE business dilemma:
How to reach potential customers effectively?
2
When it comes to
finding the right
partner it is always
like a blind man's
buff
You know They are somewhere
but...
3
Does it always
have to be
like that
?
4
No!It's time to step forward.
5
Introducing Globalincentive.pl
It is a web based tool connecting
Polish MICE Buyers with international MICE
service suppliers(DMCs, Hotels)
I need a place for corporate
meeting in Berlin
next Wednesday
Great!
We have a nice
hotel just perfect
for your event!
6
The benefits:
Only professionals registered
More than 350 Polish incentive houses registered
The only one solution for the Polish MICE market
that brings service suppliers and buyers together
Polish incentive companies and MICE departments in travel agencies & international MICE suppliers
That’s 85% of the whole Polish MICE market
7
The idea
The platform allows to place offers with MICE
services in reaction to requests for
proposals that are instantly available for
MICE suppliers registered in the system.
Globalincentive.pl Users are:
●
Polish Incentive Houses &
MICE departments in travel agencies
●
Destination Management Companies
●
MICE Hotels
●
Convention Bureaus/ Promotion Offices
●
8
How can it
help
my business
?
9
The tools
We offer a wide range of integrated marketing tools that will
let you conduct a promotion campaign within the Polish
MICE market effectively!
With Hotels and Destination Management Companies from
all over the world registered in our system you can reach
another big target!
If you want to launch a branding campaign –
Globalincentive.pl is the right place to start!
10
Examples
11
Meet Sarah
Marketing Manager
for Zell am See Region, Austria
She is responsible for launching
a marketing campaign for
Polish incentive houses to
educate them about the
resources of the region and
activities provided by a
number of local companies.
12
So she starts...
●
She searches for web portals to place banners
●
She places an advertisement at 2 most popular
newspapers
●
She sends a mailing to the database users (such as
office@ and contact@)
●
She schedules road shows in three main cities
13
...but...
It doesn't work :-(
Sarah's partners from local companies barely noticed any
increase in reservations nor even requests
14
Sounds familiar?
True, true... :-)
15
Sarah tries to do it with Globalincentive.pl
●
We create a localized advert and place it in the
NEWS section on our portal
●
We send mailing to our registered user database
●
●
We launch an ad banner campaign on the
platform providing Sarah with complete stats
and reports
Polish incentive houses and MICE departments in travel agencies
16
€
The results
Much greater response from the Polish MICE
industry
A number of groups from Poland
visiting Zell Am See increased by 15%
Local companies order a new summer campaign
from Sarah to put it on Globalincentive.pl
17
Looking for business partners toLooking for business partners to
close deals in Poland?close deals in Poland?
18
➢
Direct contactsDirect contacts to the Polish MICE marketto the Polish MICE market
➢
Marketing campaigns targeted precisely at theMarketing campaigns targeted precisely at the
Polish MICE industryPolish MICE industry
➢
OrganiOrganization ofzation of road shows across Polishroad shows across Polish MICEMICE
buyersbuyers
GGlobalincentive.pllobalincentive.pl gives You:gives You:
19
Struggle with targeting the rightStruggle with targeting the right
audience?audience?
20
GGlobalincentive.pllobalincentive.pl knowsknows its users:its users:
➢
Fully customized profile
➢
Only decision makers registered
➢
Easy to focus on specific groups
➢
Profiled message for
adequate offer
➢
Wide range of integrated tools (bid
offers, RFP, ad banners, mailings)
21
Looking for cutting cost of promotionLooking for cutting cost of promotion
up to 50%?up to 50%?
22
We say: why don't you come andWe say: why don't you come and
stay forstay for doing businessdoing business timetime onlyonly..
➢
With regular hotel rates
➢
With meetings with Polish incentive houses
scheduled especially for you
➢
With brief customer insight
prepared especially for you
➢
With full contact details
➢
With your Polish materials localized
and printed by our team
23
We all know the story. It's time to
make a new ending.
the right place to start!

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Globalincentive for meeting planner

  • 1. 1 The MICE business dilemma: How to reach potential customers effectively?
  • 2. 2 When it comes to finding the right partner it is always like a blind man's buff You know They are somewhere but...
  • 3. 3 Does it always have to be like that ?
  • 4. 4 No!It's time to step forward.
  • 5. 5 Introducing Globalincentive.pl It is a web based tool connecting Polish MICE Buyers with international MICE service suppliers(DMCs, Hotels) I need a place for corporate meeting in Berlin next Wednesday Great! We have a nice hotel just perfect for your event!
  • 6. 6 The benefits: Only professionals registered More than 350 Polish incentive houses registered The only one solution for the Polish MICE market that brings service suppliers and buyers together Polish incentive companies and MICE departments in travel agencies & international MICE suppliers That’s 85% of the whole Polish MICE market
  • 7. 7 The idea The platform allows to place offers with MICE services in reaction to requests for proposals that are instantly available for MICE suppliers registered in the system. Globalincentive.pl Users are: ● Polish Incentive Houses & MICE departments in travel agencies ● Destination Management Companies ● MICE Hotels ● Convention Bureaus/ Promotion Offices ●
  • 8. 8 How can it help my business ?
  • 9. 9 The tools We offer a wide range of integrated marketing tools that will let you conduct a promotion campaign within the Polish MICE market effectively! With Hotels and Destination Management Companies from all over the world registered in our system you can reach another big target! If you want to launch a branding campaign – Globalincentive.pl is the right place to start!
  • 11. 11 Meet Sarah Marketing Manager for Zell am See Region, Austria She is responsible for launching a marketing campaign for Polish incentive houses to educate them about the resources of the region and activities provided by a number of local companies.
  • 12. 12 So she starts... ● She searches for web portals to place banners ● She places an advertisement at 2 most popular newspapers ● She sends a mailing to the database users (such as office@ and contact@) ● She schedules road shows in three main cities
  • 13. 13 ...but... It doesn't work :-( Sarah's partners from local companies barely noticed any increase in reservations nor even requests
  • 15. 15 Sarah tries to do it with Globalincentive.pl ● We create a localized advert and place it in the NEWS section on our portal ● We send mailing to our registered user database ● ● We launch an ad banner campaign on the platform providing Sarah with complete stats and reports Polish incentive houses and MICE departments in travel agencies
  • 16. 16 € The results Much greater response from the Polish MICE industry A number of groups from Poland visiting Zell Am See increased by 15% Local companies order a new summer campaign from Sarah to put it on Globalincentive.pl
  • 17. 17 Looking for business partners toLooking for business partners to close deals in Poland?close deals in Poland?
  • 18. 18 ➢ Direct contactsDirect contacts to the Polish MICE marketto the Polish MICE market ➢ Marketing campaigns targeted precisely at theMarketing campaigns targeted precisely at the Polish MICE industryPolish MICE industry ➢ OrganiOrganization ofzation of road shows across Polishroad shows across Polish MICEMICE buyersbuyers GGlobalincentive.pllobalincentive.pl gives You:gives You:
  • 19. 19 Struggle with targeting the rightStruggle with targeting the right audience?audience?
  • 20. 20 GGlobalincentive.pllobalincentive.pl knowsknows its users:its users: ➢ Fully customized profile ➢ Only decision makers registered ➢ Easy to focus on specific groups ➢ Profiled message for adequate offer ➢ Wide range of integrated tools (bid offers, RFP, ad banners, mailings)
  • 21. 21 Looking for cutting cost of promotionLooking for cutting cost of promotion up to 50%?up to 50%?
  • 22. 22 We say: why don't you come andWe say: why don't you come and stay forstay for doing businessdoing business timetime onlyonly.. ➢ With regular hotel rates ➢ With meetings with Polish incentive houses scheduled especially for you ➢ With brief customer insight prepared especially for you ➢ With full contact details ➢ With your Polish materials localized and printed by our team
  • 23. 23 We all know the story. It's time to make a new ending. the right place to start!