Innovision Consulting is specialized in research, technical assistance, and project management services to facilitate business and social innovation for poverty alleviation.

1. CORPORATE PROFILE
Innovision Consulting Private Limited
Analytics| Strategies | Interventions
| Agriculture | | Industries | | Health | | Services |
Providing 360º Support | Delivering Results |
Adopting Strategies that Work |

2. SECTION A: COMPANY OVERVIEW
COMPANY BRIEF
Innovision Consulting is specialized in research,
technical assistance, and project management
services to facilitate business and social innovation for
poverty alleviation. We conduct adaptive research,
advice on strategies and implement interventions for
multilateral and bilateral donor agencies, NGOs,
government agencies, development programs, and
private sector businesses. We coach development
practitioners in the fields of inclusive business, market
development, and value chain development for
sustainable and scalable results. Our consultants
bring in years of hands on experience in designing
and managing development interventions in countries,
which are or have been affected by conflict, under
health risk, vulnerable to climate change and/ or
suffering from food insecurity and mal nutrition. Our
clients and networks spread across North America,
Europe, South Asia, Middle East, West Africa and
East Africa.
Our specialized area of works includes:
 Designing and managing interventions for
systemic development (Markets for Poor or
M4P) in agriculture, industries, services and
health markets
 Agricultural and industrial value chain
analysis, program design and facilitation
 Designing challenge fund programmes for
enterprise development
 Application of the Donor Committee for
Enterprise Development (DCED) standard for
monitoring and results measurement (MRM)
of systemic interventions
 Training and staff capacity development on
M4P, Value Chain Development, DCED
monitoring and results measurement
We adopt a 360° approach to our services,
which helps us provide development solutions
grounded on sound technical and theoretical
knowledge, practical application, and
implementation challenges. Our extensive
engagement on market research helps us gain
market insights and analytics that we use to
design development strategies targeted
towards results. We venture into project
implementation to test our strategies and learn
from realities. This helps us adopt improved
approach for research and technical assistance
services for development strategies.

3. OUR TEAM
Innovision values a strong corporate culture for service efficiency and quality, which is why, our own
professionals, who work full time for the company, primarily manage our assignments. We recruit, train,
and engage young professionals who have proven technical and leadership skills. Our professionals are
extensively trained on M4P, value chain development, inclusive business, Local Economic Development
(LED) and livelihood development approaches. We also leverage on our extensive international
experience and network to recruit experts and consultants who share our values. The founders of
Innovision are globally known for their works on M4P, inclusive business and value chain development.
We currently have 42 full time professionals working in our different long term and short-term projects and
research assignments. Our professionals come from a diverse academic background that includes
business administration, economics, and agronomy.

4. CLIENTS AND STRATEGIC PARTNERS
We have served multilateral agencies (ILO, UNDP, WFP, World
Bank Group,) bi-lateral agencies (DFID, SDC), development
cooperation agencies (GiZ), international NGOs (Action for
Enterprise, ACDI/VOCA, CARE, Helvetas Swiss
InterCooperation, HEKS, International Development
Enterprises, NETZ, Practical Action, Project Concern
International, SMEPS Yemen, Save the Children UK, Winrock
International). We have built a strong network of partnership and
we frequently collaborate with international consulting firms
(GRM International, Hans Posthumus Consultancy, Montrose
International, and Tropical Health) for project management,
research, and technical advisory services.
COUNTRIES
Our networks of clients and strategic partners have spread
across North America, Europe, South Asia, Middle East, West
Africa, and East Africa. We have directly served clients in
Afghanistan, Bangladesh, Ethiopia Nigeria, Myanmar, Yemen,
and Sri Lanka.

5. SECTION B: AREA OF SERVICE
SERVICES PROVIDED
ESEARCH
Development is a multi-faceted challenge. It differs between households, enterprises, sectors, regions
and countries. Not one solution can work in all contexts. It is therefore imperative that the research
methodology is adapted to the context in which it is to be applied. Our clients trust us because we take an
innovative and creative approach to problem solving. We conduct research on markets, value chains,
enterprise performance, livelihood and food security issues, women inclusion and empowerment,
environmental sustainability and regulatory environment to support development partners identify the
challenges and design solutions that can deliver targeted results in the specific context.
 Baseline study: Innovision has extensive experience in baseline study design and implementation.
Baseline surveys are an important part of monitoring and evaluation of projects. A baseline study is
done at the beginning of a project to establish the current status of a population before a project is
rolled out. Innovision has hands on experience in designing quasi-experimental method for selection
of treatment and control group for the baseline study.
 Impact assessment: Accountability and credibility of development projects depend on their impacts.
We support development projects to analyze, document and communicate their impacts. Attribution is
key to proving credible results. Our team has years of experience in designing and conducting impact
surveys in agricultural and industrial markets and value chains.
 Market research: We analyze markets and market systems to determine underlying constraints or
market problems that restrict economically challenged households on participating in the markets. We
have expertise market research and market systems analysis in agricultural, industrial, health and
other basic services markets.
 Value chain analysis: Value chain analysis can help development projects that target income and
employment generation, women and youth inclusion to determine bottlenecks that reduce the
capacity of the economically challenged producers from tapping onto opportunities in the local,
regional, or international markets. Value chain analysis can also help identify socio economic and
Research Project Management Technical Assistance
R
R

6. regulatory challenges that restrict inclusion of the women and youth in value chain activities. We are
one of the global leaders on value chain analysis in agricultural and industrial subsectors.
Innovision’s experience in Value Chain Analysis
Bangladesh: Fisheries (White fish, Tilapia, Thai Koi, Pungasius, Shrimp and Prawn), Seeds (Rice,
vegetable, maize, potato), Fertilizer (chemical, micro-nutrients, compost), Furniture (wooden and
processed wood), Mushroom, Jute, Jute Diversified Products, Maize, Seasonal fruits and fruit processing
(pineapple, banana), spices (turmeric, chili), Dairy, Poultry, Pulses and Oil Crops, Floriculture, Vegetable
etc.
Nigeria: Malaria preventive products (bed nets), anti-malarias’ (ACTs) and diagnostic services value
chain (RDTs), Leather goods
Yemen: Agricultural Inputs, Institutional Furniture, Poultry, Dairy Products, Furniture, Automobile
Servicing, Restaurants
Afghanistan: Wheat, Wool products
Indonesia: Cashew nut, Cocoa
ECHNICAL ASSISTANCE
Our engagement in a diversified range of sectors, markets, communities, and regions has helped us gain
insights into development problems, opportunities, and solutions. We use our learning to advice donors
on scope and feasibility of projects, development solutions, and strategies. We provide technical direction
to implementers so that they are more efficient in designing and managing interventions and delivering
results. For the last few years, we have provided technical assistance on Monitoring and Evaluation,
Impact Assessment, Feasibility Study, Policy Review, Scoping Study, Project Design, Skill Development
and Training, Livelihood – Food Security and Local Economic Development programs, Market Research.
 Strategic consultancy: We support multilateral and bilateral development agencies and international
NGOs to conduct scoping study that can provide strategic insights on investment and funding options
to solve specific development challenges. We are specialized on scoping study and project design in
agricultural, industrial, health and other basic services markets.
We provide long-term technical direction to development projects on design and implementation of
development solutions based on Making Markets Work for Poor (M4P) approach. We are working as
technical and knowledge partner for development projects adopting M4P in agricultural, industrial,
health, and basic services market in developing countries.
 Monitoring and Evaluation: We specialize on the Donor Committee for Enterprise Development
(DCED) standard for monitoring and results measurement of market development projects. We
support development projects to design M&E framework based on DCED standard. We also help our
development partners adopting DCED to capture wider systemic changes and attributable results
based on DCED. We conduct project evaluation and end line assessment of development
programmes in the field of livelihood, economic development, and health care.
 Training and Capacity Development: We are coaching development practitioners on Making
Markets Work for the Poor (M4P) approach for systemic development; value chain analysis,
programme design and facilitation; livelihood development through asset transfer and income
generating activities; monitoring and evaluation based on DCED standards.
T

7. We apply innovative mechanisms to make
markets and businesses more accessible to
the poor. Over the years, we have supported
agri-input companies to reach out to farmers
with better quality inputs and information on
the use of inputs, facilitated linkages between
farmers and lead firms for increased access to
quality farm products for better price,
supported companies to establish contract
farming systems, supported businesses to
reach out to farmers in remote areas like the
chars.
We have also worked to strengthen the
capacity of business membership
organizations in industrial sectors to provide
better services to their members, facilitated
linkages between public and private
organizations for research and skill
development and supported innovations on
training service provisions that reach out to
female labors and the youth.
ROJECT MANAGEMENT
We implement development projects and intervene
in selected markets and sectors to make markets
and businesses inclusive for the poor. Interventions
are customized based on sectors, markets and
development challenges and opportunities but
frequently fall under the category of:
 Innovating distribution systems for increasing
rural access to inputs (for farmers) and
commodities (for consumers);
 Improving linkages in value chains to improve
enterprise performance and to increase
participation of the poor in economic activities;
 Making quality raw materials available and
affordable for the poor farmers;
 Facilitating institutional linkages for product
innovation;
 Supporting communities and business
associations to increase their social capital,
creating sustainable markets for health services
and commodities;
 Improving information dissemination systems
and networks;
 Innovation on marketing and market promotion,
supply chain development etc.
Our engagement in the field helps us to understand the real life challenges in project implementation. We
use this learning to improve approach and methodology on research and technical assistance. We have
managed projects for Katalyst (Fish, Fertilizer, ICT, and Furniture) and are currently managing projects for
Swisscontact Bangladesh (Making Markets Work for Jamuna, Padma and Teesta Chars (M4C)) &
Montrose Africa (Technical Backstopping on M4P for the Support to National Malaria Programin Nigeria
(SuNMaP)). Recently Innovision has signed contracts for three new projects as a sub-facilitator with
Swisscontact/ Agri-Business Trade Competitiveness Project (ATC-P) Bangladesh; branded as Katalyst.
These projects are:
 Fisheries Input and Services Project (FINS)
 Market Development for Fertilizer Project (MDF) and
 Market Development through ICT Initiatives (MDII)
SECTION C: EXPERTISE
ARKETS FOR POOR (M4P)
Over the last two decades, we have observed a gradual shift of development priority from hand outs and
charities to scalable and sustainable results. The focus is now on solutions that can benefit larger number
of people and enterprises and can continue to do so well beyond the development project’s timeframe
and territorial coverage. Markets for Poor or M4P in this context is being increasingly adopted as an
approach by development project’s and practitioners to deliver large scale, systemic and sustainable
results for income and employment generation and wellbeing of the people living under the poverty line.
Innovision is one of the global leaders on the application of M4P in agriculture, industries, and health
markets. Our founders have been involved on the evolution of M4P as a practice area over the last one
decade and are contributors to the global community for sharing evidences of impact of M4P projects.
M
P

8. ALUE CHAIN DEVELOPMENT (VCD)
A potato farmer who currently caters to the local market could probably earn more if she was able to
produce and sell potatoes demanded in the international market or by processing companies producing
value added potato products like chips. Handicrafts that are produced by ethnic communities might fetch
better price for the artisans if these were marketed to national or international customers willing to pay a
premium for products bearing true ethnic identities. Market failures restrict the poor farmers, artisans and
enterprises to cater to such opportunities that could sustainably change their livelihood; create
opportunities for employment and income generation in their communities. Value chain development
evolved as a practice area to address such market failures. While the fine line between M4P and value
chain development are often debated, our simultaneous engagement on both practice areas helped us
gain unique expertise to blend the two practice areas to identify development challenges and design
solutions that can deliver scalable and sustainable results in agriculture, industries and health markets.
NCLUSIVE BUSINESS
Inclusive businesses aim to include the poor enterprises within their value chains. Inclusive businesses
also aim to develop products and services that can reach the consumers at the bottom of the pyramid.
We are working with large-scale business corporations in agriculture, industries, and health markets to
help them develop solutions that can reach the poor. It should be noted that M4P and VCD are
approaches to develop inclusive businesses. However, the scope of M4P and VCD projects go beyond
supporting one or two selected companies to solving wider systemic challenges in the markets and in the
value chains. Often development funds are channeled to support large corporations in selected priority
markets to become inclusive rather than solving the development puzzle of the entire market. We use our
experience and expertise gained from consulting and managing M4P and VCD projects to support
businesses become more inclusive.
OCAL ECONOMIC DEVELOPMENT (LED)
Local Economic Development (LED) is an approach to transform a community, territory or a region from
impoverishment to economic growth. LED incorporates value chain development within the selected
territory or region but goes beyond to include community development, social capital, infrastructure
development and green development for ecological sustainability. We are working with global
practitioners on the application of LED as a tool for economic development.
IVELIHOOD AND FOOD SECURITY
Households living well below the poverty line often cannot participate in economic activities because of
lack of resources, skills, knowledge, and micro finance. Asset transfer programmes are designed to
support such households graduate to a level from which they can continue to sustain their income from
economic activities. We developed our own methodology for designing asset transfer programmes that
can support development partners deliver better results more effectively.
HALLENGE FUND
Challenge Fund programmes are designed and managed to support enterprises invest on innovation for
inclusive development. Lack of control on the management and operations of the grantees, loss of
technical oversight and weak designs can make management of challenge fund programmes a challenge
by itself. We are working with our network of consulting and development partners to design challenge
fund programmes to deliver better results.
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9. SECTION D: SECTORS
Agriculture
With shrinking agricultural land and increasing pressure to ensure food security, developing countries
are increasingly focusing on improving agricultural productivity while ensuring sustainability of
production. Processing for value added agricultural products have also become a major strategy on
creating employment and increasing income for the farm households. Development projects thus need
the right analytics to design and implement interventions that can contribute to sustainable growth of
agricultural productivity and create opportunities for value addition and diversification.
Since our launch, we have served development partners in Afghanistan, Bangladesh, Nigeria, Sri
Lanka, and Yemen to analyse agricultural markets and value chains, design, and manage
interventions that can stimulate growth in agricultural markets. Our portfolio of subsectors and value
chains is expanding with each assignment. Till date we have supported development projects
intervening in fisheries (prawn, shrimp, tilapia, thai koi, white fish), high value crops (banana, chilli,
floriculture, ground nut, maize, mustard, onion, potato, pineapple, rice, turmeric, wheat), poultry and
livestock (beef fattening, dairy) subsectors and value chains.
Industries
Industrial subsectors are driving growth in emerging markets. Bangladesh like many other developing
countries and emerging economies in the world, have observed rapid growth in industrial subsectors.
Ready Made Garments (RMG), furniture, plastics, light engineering, electrical and electronics
industries are thriving. Development partners are increasingly focusing on these subsectors as a
means to create employment for skilled workers.
We have extensive experience on research, project management and evaluation on value added
industrial products (furniture, jute diversified products, leather goods, plastics), food
processing, renewable energy and waste recycling subsectors. We have served clients to design and
manage interventions in industrial subsectors in Bangladesh, Yemen, and Nigeria. We are also
working on service industries that include financial markets and technical and vocation education and
training.
Health
Innovision is supporting development partners to design and manage interventions on malaria control,
maternal new-borns and child health (MNCH), management of chronic diseases, sexual reproductive
health and rights (SRHR). While health care continues and will continue to be driven by public health
interventions, there is an increasing interest on supporting the private sector to establish viable models
that could meet the health care needs of the people living under the poverty line.
Affordability, accessibility, and awareness are keys to sustaining such models. We are supporting
malaria control programmes to develop viable models for distribution of preventive and curative
products through commercial channels. We were one of the key technical partners on the design of a
health innovation challenge fund programme.

10. SECTION E: FOUNDERS
Sadruddin Imran
Chairman and Chief Executive Officer
Sadruddin Imran is the founder Chairman and Chief Executive Officer (CEO) of Innovision Consulting
Private Limited. He is an MBA from Institute of Business Administration (IBA), University of Dhaka,
Bangladesh and completed advanced training course on Management and Implementation of
Development Projects from Asian Institute of Technology, Thailand. Imran is responsible for overall
organization development and management of Innovision. He served as the project director of long term
projects of Innovision in the field of agriculture, industries and Information and Communication
Technology (ICT) where he supervised teams to design, implement and monitor project activities and
interventions. Imran previously worked in a large multi-donor-funded market development project where
he was a member of the core leadership team.
Imran also works as a consultant on making markets work for the poor (M4P), value chain development
(VCD), project design and project evaluation. He served various donors, donor funded projects and quasi-
government organizations in doing research in Afghanistan, Bangladesh, Ethiopia, Indonesia, Nigeria,
Yemen and United Kingdom. He is also an expert training facilitator on market assessment, market
development, and monitoring and evaluation related topics. Imran participated in various trainings and
seminars in India, South Africa, Thailand, China, Italy, and United Kingdom.
Md. Rubaiyath Sarwar
Managing Director
Md. Rubaiyath Sarwar is the co-founder and the Managing Director of Innovision Consulting Private
Limited. Over the last 10 years, he has worked extensively in Bangladesh, Indonesia, Nigeria, Myanmar,
Sri Lanka, and Yemen on facilitating the private sector, trade associations, NGOs and government
organizations to develop and sustain innovations on supply chain, marketing, financial and skill
development services in agricultural, industrial and health markets. Rubaiyath works for bi-lateral and
multi-lateral aid agencies to design manage and evaluate projects that are working on business solutions
to poverty.
As the co-founder and Managing Director of Innovision, Rubaiyath Sarwar has led the company to evolve
as an international consultancy. At Innovision, Rubaiyath leads the research, technical assistance, and
growth management and communications teams. He frequently participates in global dialogue on
inclusive business, making markets work for the poor (M4P), value chain development, private sector
engagement for poverty alleviation and monitoring for results. He is also a trainer on M4P, Value Chain
Development and DCED standard for results measurement. Rubaiyath is an MBA from Institute of
Business Administration (IBA), University of Dhaka. He has received professional trainings in Bangladesh
and Thailand and has participated in seminars, conferences and trade linkage visits in China, Japan,
India, Thailand and UK.

11. OUR CLIENTS & PARTNERS

12. OFFICE LOCATION AND FACILITIES
Innovision Consulting Private Limited is housed in a space of 3000 sft in a premier location of the capital
of Bangladesh. The office premise of Innovision is fitted with internet connectivity, round the clock power
backup, water supply and other means of official facilities. All staffs have laptops and internet connectivity
and can work remotely from any place at any time. The whole office is aided with a full-fledged set of
furniture and cabinets, dining and refreshment facilities which ensures a healthy and comfortable
workplace. Innovision maintains its own pool of vehicles to support regular movements and official tours
across Bangladesh.
Address:
Innovision Consulting Private Limited
Level 6, House 62, Road No. 3, Block B
Niketan Society, Gulshan-1, Dhaka-1212
Phone: +880 2 8832178
Fax: +880 2 8826381
Email: info@innovision-bd.com
Website: www.innovision-bd.com