This document discusses several topics related to global public relations and international business. It introduces Girl Effect, an organization that promotes women's rights and economic empowerment. It defines global PR as planned efforts to build relationships with publics in other countries. Several countries that have developed their own strong PR industries are mentioned. It also discusses the cultural dimensions model developed by Geert Hofstede to analyze differences between national cultures. Lastly, it provides some career advice for those interested in international public relations work.

1. Global
Public Relations

2. Girl Effect
 Founded by Nike in 2008
 www. Girleffect.org
 Making the world less of a mess
 Employs “difference feminism” – rights of woman being
viewed important because healthy woman have an
exponentially positive impact on society.
 Statistic: when women and girls have the opportunity to earn
income, they reinvest 90 percent of that income in their
families. For males, this figure is closer to 30 to 40 parent.

3. What is global PR?
 Planned and organized efforts of a company, institution , or
government to establish and build relationships with the
publics of other nations.
 Public Relations is now an international enterprise and every
country has is own industry.
 Public Relations development in other nations-
 China, Thailand , Japan , Australia ,Singapore ,Hong Kong, Mexico, India, Middle East , Africa.
o Coca-Colas international sales account for 70 percent of the
company’s revenues.

4. Geert Hofstede
 Psychologist for IBM.
 Studied national/cultural differences among
employees around the world in the 1970’s.
 Came up with Five Cultural Dimensions.

5. Five Cultural Dimensions
 Power Distance
Individualism
Masculinity/Femininity
Uncertainty Avoidance
Long-Term Versus Short-Term
Orientation

6. BTW
 The Center for Public Integrity reported that in
6 years span 700 companies with
headquarters in about 100 nations spent
$520 million lobbying the U.S government.
 770 companies from around the world hired
2,340 lobbyist at a price tag of $90million to
represent climate change interests.

7. U.S- Based Global Giant
 ExxonMobil - $447 Billion
 Wal-Mart - $375 Billion
 Chevron - $214Billion
 ConocoPhillips - $187 Billion
 Ford Motor Company - $ 173 Billion
 General Electric - $163.3 Billion

8. Foreign Public Diplomacy
 What do countries seek to accomplish?
 To advance political objective
 To be counseled on the probable U.S
reaction to the client.
 To assist in communications in English.
 To advance the country's commercial
interest.

9. FARA
 FARA- foreign Agents Registration Act
 1938
 All legal , political, fundraising , public
relations, and lobbying consultants
hired by foreign governments to work
in the US must register with the
Department of Justice.

10. “Ugly American”
 Guidelines on how business travelers/tourist
should behave abroad.
 Read a map.
 Dress up.
 Talk small.
 No slang
 Listen as much as you talk.
 Speak lower and slower.
 Exercise religious restraint.
 Exercise political restraint.
 Learn some words.

11. Career in International PR
 Students should take multiple course in
international relations .
 Students should do study abroad for a
semester
 Serve an internship with a company or
organization.
 Apply to Fulbright Program or Rotary
International which offer students study
abroad.

12. The End