2. Product Information
Product- A USB charger which looks like tulip
flower.
Name- We named it as “Tulip Bloom”. It is unique
, short and punchy name.
Features-
1. 1. It is handy accessory for festivals, camping
and traveling.
2. 2. It is pretty as well as practical.
3. Power bank measures: 9cmx 2.5cm
4. 20cm long micro-USB cable
5. USB output for charging a variety of devices
6. Approximately one full phone charge
7. Input: DC 5V-800mA
8. Output: DC 5V - 1000mA (max)
9. Capacity: 2000mAh
10. Standard: GB 4706.18-2005
3. Packaging and Labeling
Convenience: Add convenience
in distribution, handling,
stacking, display, sale, opening,
re-closing, use.
Barrier protection: A barrier
from oxygen, water vapor, dust,
etc., is often required.
Security: Packaging can play an
important role in reducing the
security risks of shipment.
Display :Package graphic
design and physical design have
also been important.
•Accurate label size and material
•It is resusable and non toxic.
•We need to put label which is
small kraft coloured box.
•We will add a sticker on which
tulip flower is drawn.
•Mini colourful labels: These
durable self-adhesive labels are
waterproof, tear resistant, oil
proof, can stay in shape and last
for a long time.
•Personalized Cable tags: These
cute cable tags are a great way to
label our phone cords!
4. Position in the Market
Power— a device that needs a normal amount of
power, or one that needs high power?
Speed—how important is this to customer and
are you willing to pay more for it?
Placement—where do you need to put your
charging station?
Number of ports—how many devices do you
want to charge at the same time?
Power— a device that needs a normal amount
of power, or one that needs high power?
Speed—how important is this to customer and
are you willing to pay more for it?
Placement—where do you need to put your
charging station?
Number of ports—how many devices do you
want to charge at the same time?
5. Marketing Strategies
• Branding
• Use Social Media
• Internet Marketing
• Updating old content
• Focus on customer preferences
• Build customer trust and loyality
• Respond to every call, mails etc.
• Check out competition and research
6. Evaluation
Look at business ‘s financial
statements
Monitoring marketing ‘s
progress
Customer satisfaction
Modification or improvement
•Look at business‘s financial statements
•Monitoring marketing‘s progress
•Customer satisfaction
•Modification or improvement
Evaluation
