2. Summary
• About Lumsing Brand
• Vision
• Mission
• Slogan & Logo
• Our Products
• Sales history
• Target users
• Brand Identity
• Marketing Strategy
• Future Steps in 2016
3. About Lumsing Brand
Lumsing is owned by ATC Network Science & Technology PLC,
located in Shenzhen, China. ATC was founded in 2010 and is
today one of the leading e-commerce international trade
enterprise specialized in innovative and high quality consumer
electronics products
Lumsing is sold through Amazon in the countries of US, UK,
Germany, Italy, Spain, France and Japan, with the support of a
the ATC overseas warehousing network since 2010 in
Chicago(USA), Hamburg (DE), London (UK), Sydney (AU),
Montreal (CA), and Tokyo (JP).
4. About Lumsing Brand
As youngest brand at ATC – launched in 2014 – Lumsing is taking
the best of the company’s rich experience in Batteries and
Power Supply, as well as its supply chain. Our dedication is to
provide advanced charging solutions and to always strive to give
our customers the best experience.
We adjust the charging voltage and current according to the
device connected and give your device suitable charging mode
to minimize the harm to your batteries as much as possible. We
were born to make your daily life as simple as it could be.
5. Vision
Technology should make our lives simpler, not
more complicated. With so many changes and
so many new devices, it’s hard to keep up.
No stress because we’ve done the hard work
for our users. Lumsing combines the latest
technological innovations with affordable and
stylish electronic accessories to maximize
convenience and keep you connected without
problems.
8. Slogan
Simply Connected
Our products are made to be the easy and
essential tools for a nonstop connectivity -
wherever you are in the world you can always
stay connected, in simplicity.
10. Our Products
• Power Banks
• Chargers
• Cables
• Adapters
• PC & mobile phone Accessories
11. Power Banks
Grand A1 series
Using premium original LG battery cell (3350mAh) ensures high charge efficiency and
safety. The cell cycling life is more than 1000 times.
5V 2A fast charge, Maximum output 2.4 amps per port.
Built-in intelligent identification chip detects the connected devices and delivers the
most suitable current for full speed charging. Multi-protection system ensures
complete protection for you and your devices.
12. Power Banks
Glory P1 Series
Ultra-thin ergonomic design and premium quality Li-polymer batteries ensure high
charge efficiency and safety. Using fireproof material and frosted surface processing
provides exclusive appearance and solid quality.
Triple USB Output can charge up to 3 smart phones at top speed simultaneously.
5V 2A fast charge，5V 3A discharge.
13. Power Banks
Harmonica Series
5V 1.6A fast charge, Max Output 2.4 amps per port.
Dual USB output can charge one smart phone and one tablet at the same time at
their top speed. Using high quality battery cell and built-in multi-protection System
ensure fast and safe charge for your devices.
Stylish & portable harmonica style design and ergonomic design are ideal for one
hand operation.
14. Chargers
Cube Series
Compact design, Multi-protection system gives complete protection for the user
and for the devices. Multi-USB ports, Max. output 2.4 amps per port can charge
most of 5V electronic devices with USB charging port. Worldwide 100-240V AC
input voltage ideal for international travel.
Intelligent Quick Charge Technology detects charging mode of different digital
device connected and switch to the right mode for full speed charging.
15. Chargers
Blade Series
Cadillac Corner Cut inspired, adopting exclusive octagonal side cut that make it
remarkable from crowds.
Multi-protection System to ensure complete for users and devices.
Up to 6 Ports, Category-high output of 60 watt, Max. 2.4 amps output per port can
charge most of 5V USB charging devices including iPad air 2nd. Worldwide 100-240V
AC input voltage ideal for international travel.
16. Cables
Apple Mfi Certified
Each cable contains a unique, verified serial number
and an authorized chip issued by Apple to ensure
complete compatibility with any Lightning devices.
Incredibly Durable: tangle-free nylon cord with
aluminum casing promises a 4000+ bend lifespan,
which is several times longer than original device
cables
17. Adapters
Type C
Ultra-fast Data transfer/sync (up to 10 Gbps), also
supports USB quick charging up to 5V /3A, and high
performance video and audio transfer
Type C Connector Reversible Design - Low-profile
connector with a reversible design simplifies the
connection; Plug and unplug easily without checking for
the connector orientation
Type-C USB Compatible - Compatible with tablets and
smartphones with a USB Type-C connector (Apple New
Macbook 12 inch, Chromebook Pixel, new Nokia N1
tablet and more)
18. PC & mobile phone Accessories
Bluetooth accessories
Phone Cases
Keyboards
....and many new products coming out!
19. Target users profile
Sex: Male 75%, Female 25%
Age: Young predominance 17-24 50%, 25-34 15%,
35-44 25%, 45-60 10%
Behavior: Travelers, Digital Media Users,
Technology lovers.
Devices used: Apple iPhone, iPad, Android and
similar
Affinity of Interests: GoPro, iPhone, Samsung,
Sony, Music & mp3 players, smartphone
accessories
20. Brand Identity
Strenght points: Price, Quality, Design, Color,
Different Style.
Character: Young, Colorful, Good Taste, Stylish,
Never Boring.
Behavior: Always Connected, Keep Life
Simple... #SimplyConnected
21. Marketing Strategy
Primary Sales Focus: Amazon
Strong Presence on Digital Media, both Social
Networks and Blogs/Magazines
Easy webpage (ready by Q1 2016) to give the
users a simple and rewarding experience
Strong Presence on external deals websites
Focus on different users (travelers, fashion,
moms, outdoor sport lovers, etc)
22. Marketing Strategy
Amazon – Pillars
- Lightning Deals
- Constant contact with Account Managers
- AMG
- AMZ CPC management
- Special Promotions and Events participation
....Next step: A+ Listing and Vendor Accounts for all Countries.
23. Marketing Strategy
Digital Awareness
- Increase the Presence on Social Media, with privilege on the
youngest channels: Instagram, Facebook, YouTube & Twitter
- Easy webpage (new design ready by end of January 2016) to give
the users a simple and rewarding experience
- Strong Presence on deals websites
- Focus on Quality Content
- Strong Presence on the blog-sphere and web awareness
- Constant Giveaways and Contest
- #SimplyConnected Community Feel
24. Future Steps in 2016
• New Website for a fulfilling and easy user
experience
• Social Community 100.000 users
• Explanatory Videos on YouTube official channel
• Internal Newslettering Database
• Strongly increase our presence inside Amazon
• Add different product lines
• Expand audience pool
