Titanic impact for Titan Eye + Titan Eye+, the third major line of consumer business from Titan Industries Ltd, kicked off sale campaign in the market to re-define the industry and the marketplace with exciting offers. The group plans to make a big noise and bigger sales about their promotional offer of 25% discount on Titan eye + To give equal and prominent mileage to all the 20 stores of across Mumbai, Titan Eye has engaged Global Advertisers, to reach out to customer across Mumbai. The campaign has been designed to grab instant attention and provoke the interest level of school-going teenagers to retired senior citizens. Therefore mix media tools such as Hoardings, Unipole, Station Branding, Bus shelters, Back Panel, Glow sign has been used to target commuters in suburbs to multiply walk-ins and inquiries at Titan Eye stores. The 25% Offer gives customers an opportunity to refresh their look for the summers by offering an irresistible range of stylish frames and sunglasses at very attractive prices. To give maximum eye balls and recall value to this one month (May to June 2011) campaign, large canvases of Hoardings spread across in various areas such as: Vasai to Tardeo, Thane and Vashi are displaying the message loud and clear. “Global Advertisers is consciously creating a niche and core competence around the retail advertising arena within the broader gamut of OOH advertising. We have planned the entire campaign with one clear focus - to bring 100% attention to 25% discount offer” says Mr. Sanjeev Gupta, CEO, Global Advertisers.”

1. BUS MEDIA
BUS BACK PANELS & BUS SHELTERS
HOARDINGS & UNIPOLES
GLOW SIGN BOARDS
POLE KIOSKS
RAILWAY MEDIA
RAILWAY BOARDS
AIRPORT BRANDING
SIZE : 8x5 BACKLIT (3 PILLARS 3 SIDED)
SIZE : 3x4 (THANE – VASANT VIHAR)
ALL OVER MUMBAI
SIZE : 40X8 (DOMESTIC AIRPORT)
The Ultimate Choice in
Outdoor Advertising

2. Titan Eye+, India’s leading and most respectable
name in designer spectacles, has introduced “25% off Exchange
offer” in the market The company has engaged Global
Advertisers, Mumbai‘s most innovative outdoor agency, to reach
out to customer across Mumbai.
To ensure that the communication reaches the
potential consumers 24x7, Global has used larger than life
canvases generating high impact and higher brand awareness.
And most importantly, has been successful in making the offer
the talk of the town.
Global Advertisers has used mix media tools special
quality display material to massively highlight elegant designs of
spectacles in its outdoor campaign. As a result, everyone is
stopping to look at the offer instantly. No wonder, large
canvases of Hoardings spread across in all areas such as:
Borival, Andheri, Tardeo, Santacruz, Kandivali, Vasai, Thane,
and Vashi are displaying message loud and clear.
Global has also engaged Unipole, Bus shelters, Back
Panel, Glow sign at Chruchgate targeting commuters in suburbs
to multiply walk-ins and inquiries. And also to complement first
of its kind outdoor campaign using multiple creative tool of
outdoor advertising.
In short, Global has incorporated innovative media
formats – a fusion of outdoor and ATL activities that has
generated more than desired awareness & buzz about the offer.
Moreover, the campaign promises to strengthen company’s
brand equity and image in the long run.
The Ultimate Choice in
Outdoor Advertising

3. HOARDINGS
AND
UNIPOLES
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4. The Ultimate Choice in
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ANDHERI
KANDIVALI

5. The Ultimate Choice in
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KANDIVALI
MALAD

6. The Ultimate Choice in
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BORIVALI
VASHI

7. The Ultimate Choice in
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VASAI
VASAI

8. The Ultimate Choice in
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DOMESTIC
AIRPORT

9. BUS MEDIA
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THANK YOU
SHRI RAM TRADE CENTRE, 6TH FLOOR, S.V.P. ROAD, BORIVALI (W), MUMBAI – 92
• TEL.: 2893 9400 • FAX : 2893 9404
• www.globaladvertisers.in • info@globaladvertisers.in