See E2 session description at http://gilbaneconference.com/2016/Program.aspx See slide notes for addition context-setting

1. How Consumer Cloud Conquered
Corporate Control of
Communication and Collaboration
Peter O’Kelly
O’Kelly Associates
11/29/2016
@pbokelly/pbokelly.blogspot.com 1

2. Agenda
• Context
• Corporate communication/collaboration
• Compelling consumer cloud capabilities
• Corporate contenders
• Considerations
2@pbokelly/pbokelly.blogspot.com

3. Context
3@pbokelly/pbokelly.blogspot.com

4. Context
4@pbokelly/pbokelly.blogspot.com

5. Context
5@pbokelly/pbokelly.blogspot.com

6. 6
Source: Groupware: Communication, Collaboration, and Coordination
Lotus Development Corp., 1995
Corporate Communication/Collaboration
@pbokelly/pbokelly.blogspot.com

7. 7
Email, blogs, and
messaging-based
conversation channels
Document libraries, lists,
wikis, and workspace-
based conversation
channels
Instant messaging, voice,
and video
Web conferencing: shared
presentations, polls, and
whiteboards
Information architecture
and infrastructure
services
Communication Collaboration
SynchronousAsynchronous
Corporate Communication/Collaboration
@pbokelly/pbokelly.blogspot.com

8. 8
Collaborative
applications
Web
applications
Information
management
Enterprise
messaging
Corporate Communication/Collaboration
@pbokelly/pbokelly.blogspot.com

9. Actual Results May Vary
• Most people have not been entirely thrilled
with the evolving corporate communication/
collaboration state-of-the-art
– Costly, complex, constrained, cumbersome…
• Leading to a number of workarounds such as
– Email messages with file attachments
– Use of consumer-oriented instant messaging
• Overall: suboptimal and often out of IT control
9@pbokelly/pbokelly.blogspot.com

10. Actual Results May Vary
10@pbokelly/pbokelly.blogspot.com

11. Actual Results May Vary
11@pbokelly/pbokelly.blogspot.com

12. 12
Source: Ignite 2016 session BRK3001: “The Ultimate Field Guide to Office 365 Groups”
Actual Results May Vary
@pbokelly/pbokelly.blogspot.com

13. Compelling Consumer Cloud Capabilities
• Mobile
• Cloud
• Social
• Modern user experiences
• Revitalized productivity apps and services
• Graphs and machine learning
13@pbokelly/pbokelly.blogspot.com

14. Mobile
• The most disruptive computing and
communication shift in decades
• No longer secondary to PCs
– Smartphones and tablets are now the devices
likely to be with you most of the time
– The preferred notification model for many people,
with the ability to take action in context
– Compelling capabilities such as easily capturing
and sharing pictures and video
14@pbokelly/pbokelly.blogspot.com

15. Cloud
• Radical simplification
– No need for extensive training; fewer needs to ask permission
– Hypertext resources managed in the cloud
• Typically free or low-cost
– Often based on data bartering...
• Driven in part by
– Email, IM, and other communication/collaboration apps
– Strong synergy with mobile devices
• Unprecedented scale
– E.g., Facebook’s permission-filtered news feed and search with
excellent performance for ~1.8 billion monthly active users
15@pbokelly/pbokelly.blogspot.com

16. Social
• Actions many people now take for granted
– Like or otherwise “emote”
– Share
– @mention
– Tag
– Comment: multi-level and contextual conversations
– Subscribe/follow
• Activity and notification streams
• Amplified by mobile devices and cloud services
16@pbokelly/pbokelly.blogspot.com

17. Modern User Experiences
• Effective use of beyond-the-basics interactive
and dynamic hypertext, with seamless
multimedia integration
• Fostering the ability to
– Stay focused on purposeful activities rather than
being distracted by technologies and tools
– Take informed action in context
• Made possible in part by mobile, cloud, and
social advances
17@pbokelly/pbokelly.blogspot.com

18. Revitalized Productivity Apps/Services
• From largely stand-alone apps and sharing via
copies of files to…
• Cloud-based apps with new capabilities we now
happily take for granted
– Beyond-the-basics hypertext
– Single source with versioning
– Collaborative authoring
– First-class mobile device support
– Better integration and less context-switching
• Couldn’t have happened without mobile, cloud,
social, and UX advances
18@pbokelly/pbokelly.blogspot.com

19. Graphs and Machine Learning
• Graph databases of people, places, things, and
relationships among them
– At global scale with excellent performance
– Using machine learning techniques to gain insights
and make predictions
• End user benefits include news feeds with useful
recommendations based on user activities and
predictive analytics
• Business benefits include unprecedented
opportunities for targeted advertising and activity
analytics
19@pbokelly/pbokelly.blogspot.com

20. Recap: Consumer Cloud Capabilities
• Market dynamics that collectively
– Get the right information to the right people at
the right time on the right devices in the right
places…
– Make it easy for them to do useful things together
• With apps and services they actually like using
• In other words: delivering on longstanding
corporate communication/collaboration goals
– And disrupting enterprise incumbents while
creating opportunities for new competitors
20@pbokelly/pbokelly.blogspot.com

21. Corporate Contenders
• Microsoft
• Google
• Facebook
• Some-assembly-required combinations
– A common startup pattern: Asana + Atlassian
Confluence + Box or Dropbox + Gmail + Atlassian
HipChat or Slack + Trello…
• Everybody else
– Amazon, Apple, Cisco, Huddle, IBM, Jive, OpenText,
Salesforce, and many others…
21@pbokelly/pbokelly.blogspot.com

22. Microsoft
• Took a while to refocus
– BPOS and early Exchange and SharePoint Online services
– Initially a bit understated about Office Online
• And still occasionally inconsistent about OneNote
• But now very strong synergy
– Azure and global network of “hyperscale” data centers
– Office 365 with Microsoft Teams
– Dynamics 365
– LinkedIn
• Also a mobile app/service market leader
– On Android and iOS
22@pbokelly/pbokelly.blogspot.com

23. Microsoft
23
Source: Ignite 2016 session BRK3315 Dive into the Microsoft Common Data Model
@pbokelly/pbokelly.blogspot.com

24. Microsoft
24
Source: Ignite 2016 session BRK1025 The Future of SharePoint
@pbokelly/pbokelly.blogspot.com

25. Microsoft
25@pbokelly/pbokelly.blogspot.com

26. Google
• An early corporate cloud leader with Google Apps
– Took consumer-oriented offerings – Gmail and other
apps/services – into organizational computing domains
– Gained significant market share from Microsoft
• But… seemed to get distracted along the way
– Lots of communication/collaboration missteps over the last
decade
– Failed to fully exploit opportunities to leverage Google Apps on
Android and iOS while Microsoft struggled with Windows Phone
• Now attempting to regain momentum with G Suite
– Could also attempt to leapfrog via acquisitions, e.g., Asana,
Atlassian, Slack, and/or Trello
– But is likely more focused on competing with AWS and Azure
than Office 365, and has nothing like Dynamics 365
26@pbokelly/pbokelly.blogspot.com

27. Google
27@pbokelly/pbokelly.blogspot.com

28. Facebook
• After more than a decade of startups self-describing as “Facebook
for the enterprise” and limited market success with “enterprise
social”
– Facebook launched Workplace by Facebook
– Adapting a suite of leading-edge communication/collaboration
capabilities for organizations of all types
• At low or no cost; free for non-profits and educational institutions
• With first-class mobile device support
– Offering a near zero learning curve for ~1.8 billion people who already
use Facebook
• “Co-opetition” with Office 365 and G Suite
– Complements email and productivity apps
• Example: Facebook is an Office 365 customer…
– Competes with Teams, Yammer, Skype, and Office 365 Groups; Google
Hangouts, Google+, Voice, and Groups
28@pbokelly/pbokelly.blogspot.com

29. Workplace by Facebook
29@pbokelly/pbokelly.blogspot.com

30. Considerations
• There are now unprecedented opportunities –
and imperatives – in corporate communication
and collaboration
– Addressing business fundamentals: productivity,
responsiveness, employee engagement…
– Also reducing “shadow IT” patterns
• Some longstanding challenges remain
– Culture, incentive systems, guidance on which
app/service is most effective for different scenarios…
– Email is not going away anytime soon
30@pbokelly/pbokelly.blogspot.com

31. Considerations
• Also some new challenges and opportunities
– Migration and consolidation
– Finding the appropriate on-premises/cloud hybrid mix
• Exclusively on-prem approaches won’t suffice
• These dynamics will rapidly expand to influence
other app/service domains
– Content management
– Workflow and collaborative apps
– Line-of-business apps
31@pbokelly/pbokelly.blogspot.com