Give Mobile Users What They Want - Mobile Video Ads (Outstream Video on Smaato)
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Despite the smaller screen size, mobile video advertising is gearing up to reach new heights. Video effectively commands attention, and is why mobile video ad spending is already growing faster than any other digital advertising format. Data from a Q1 2016 ad buyer report by Cowen and Company reckons U.S. mobile video ad spend will not only double in the next two years - reaching $9.9 billion - but will also overtake desktop for the first time. Come find out how to improve your mobile video monetization strategy.
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Give Mobile Users What They Want - Mobile Video Ads (Outstream Video on Smaato)
- 1. Mobile Video Ads Give Users What They Want TERRENCE COLES VP OF SUPPLY PARTNERSHIPS, AMERICAS
- 2. Version 01.01 Smaato Overview The Leading Global Real-Time Advertising Platform for Mobile Publishers & App Developers +50% YoY Growth (last 4 years) 90,000+ Publishers & App Developers 450+ Ad Networks & DSPs 91 of Top 100 Ad Age Advertisers 1B+ Mobile Users/Month 300+ Billion Impressions/Month Founded 2005 RTB Ad Exchange & SSP Pending acquisition by Spearhead Integrated Marketing Communication Group Smaato to remain Independent 200 Employees, 30 Nationalities 60 Product & Engineering New York City, NY Hamburg, Germany Singapore, SGSan Francisco, CA Jakarta, IndonesiaShanghai, China 2Copyright © 2016 Smaato Inc. All Rights Reserved.
- 3. Mobile Video Ad Monetization
- 4. Version 01.01 Press Play on Mobile Video Copyright © 2016 Smaato Inc. All Rights Reserved. 10/21/2016 4 Which is the better ad experience? Static like this one, or video like the next?
- 5. Version 01.01 The Right Creative for the Right Impact Copyright © 2016 Smaato Inc. All Rights Reserved. 10/21/2016 5 Mobile video ads drove 11x higher eCPM for publishers
- 6. Version 01.01 Video Ads Shift to Mobile U.S. Mobile & Desktop Video Ad Spending 2016 - 2018 Copyright © 2016 Smaato Inc. All Rights Reserved. 10/21/2016 6 Mobile video ad spend overtakes desktop in U.S. in 2017 And will DOUBLE by 2018
- 7. Version 01.01 Outstream Viewability Copyright © 2016 Smaato Inc. All Rights Reserved. 10/21/2016 7 You need at least 50%* * A video ad is VIEWABLE when at least 50% of the ads pixels are visible on a screen for at least 2 consecutive seconds
- 8. Version 01.01 Outstream In Action How it works on Smaato Copyright © 2016 Smaato Inc. All Rights Reserved. 10/21/2016 8 Outstream on Smaato is autoplay with audio muted when at least 50% in-view
- 9. Give Your Users Mobile Video Terrence Coles VP of Supply Partnerships, Americas Terrence.Coles@smaato.com
- 10. ABOUT SMAATO Smaato is the leading global real-time advertising platform for mobile publishers and app developers. Smaato runs the world’s largest independent mobile ad exchange and has been pioneering innovative, mobile-first solutions for publishers since 2005. Smaato’s SPX is a global, intelligent and free-to-use self-service platform & ad server that brings native, video and real-time advertising to over 90,000 app developers and mobile publishers. The company’s worldwide reach and extensive network of demand partners provides a massive variety of advertisers with one single integration. Smaato manages over 10 billion ads every day around the world, across over 1 billion unique mobile users each month. San Francisco, CA T: +1 (650) 286-1198 americas@smaato.com New York City, NY Tel: +1 (646) 650-5030 americas@smaato.com Hamburg, Germany T: +49 (40) 3480 9490 emea@smaato.com Singapore, SG T: +65 63366 254 apac@smaato.com Thank you!
Editor's Notes
- Marketers and advertisers will use a blend of both static and video images You’ve got to be aware of the potential for video Video will make a greater impact on their subjects Help them understand that
- Smaato's latest Global Trends in Mobile Advertising report: Mobile video ads drove 11X higher eCPM for publishers – Can we add this stat to the slide plus maybe a graphic of a phone with a video ad showing - That’s 1,042% uplift over traditional ad formats in Q1 2016
- Cowen and Company predicts that: - By 2018, ad spend in mobile video will not only double - (at $9.9 billion) - But will also overtake desktop video in the U.S. (can we illustrate this in the slide with maybe a bracket showing the delta??)
- A video ad is viewable when at least 50% of the ad’s pixels are visible on a screen for at least 2 consecutive seconds, as defined by the Media Rating Council (MRC) in conjunction with the Interactive Advertising Bureau (IAB)
- Video Plays: When more than 50% is visible Muted Video Pauses: When less than 50% is visible User moves to a different screen Video Ends: Replay button displays Call-to-action appears