1. GITHUNGURI DAIRY GOAT BREEDERS’
FOR BEST BREEDS
PO BOX 874, GITHUNGURI
STUDENT: SAMUEL KAMAU NDOIRU
ADMISSION No. 111P06475
KENYA POLYTECHNIC UNIVERSITY COLLEGE
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3. GITHUNGURI DAIRY GOAT BREEDERS’
FOR BEST BREEDS
PO BOX 874, GITHUNGURI
STUDENT: SAMUEL KAMAU NDOIRU
ADMISSION No. 111P06475
KENYA POLYTECHNIC UNIVERSITY COLLEGE
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4. A project submitted in partial fulfillment of the requirements for the degree,
Bachelor of Philosophy (BPHIL) in Applied Biology and Technology, Kenya
Polytechnic University College.
AUGUST 2012
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5. DECLARATION
I would like declare that this Business Plan is my original work and has not been presented to
any other Institution or elsewhere for the award of a Degree.
Mr. Samuel K. Ndoiru Sign………….………………………………….
(Student)
Date…………………..……………………….
This Business Plan has been submitted with my approval as University supervisor,
M/s. Benter Onyango Sign…………………………………………......
(Kenya Polytechnic University College)
Date………………………………...………….
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6. TABLE OF CONTENT
Cover page i
Title Page ii
Declaration iii
Table of Content iv
Acknowledgement v
CHAPTER ONE
1.0 BUSINESS DESCRIPTION 1
1.1 Business Name 1
1.2 Business Location and Address 1
1.3 Form of Business Ownership 1
1.4 Type of Business Ownership 1
1.5 Product and Service 1
1.6 Industry 2
1.7 Justification of Opportunities 2
1.8 Goals of the business 3
1.9 Entry and growth strategy 3
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7. CHAPTER TWO
MARKETING PLAN 5
2.1 The potentials customers 5
2.2 Competition 6
2.3 Market share 7
2.4 Methods of promotion and Advertisement 7
2.5 Illustrated Market Size of the Proposed Business 7
CHAPTER THREE
3.0 ORGANISATIONAL AND MANAGEMENT PLAN 9
3.1 Manager 9
3.2 Organizational chart 11
3.3 Licenses & Permits By-laws 12
3.4 Support Services 12
CHAPTER FOUR
3.5 OPERATION & PRODUCTION PLAN 14
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8. 3.6 Production facilities and capacity 14
3.7 Production Strategy 15
3.8 Regulations affecting operations 16
CHAPTER FIVE
4.0 FINANCIAL PLAN 17
4.1 Pre-Operational Costs 17
4.2 Estimation of Working Capital 18
4.3 Cash Flow Projections 19
4.3.1 Incomes 19
4.3.2 Expenses Incurred 20
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10. ACKNOWLEDGEMENTS
I pay my tribute to my supervisor Mrs. Benter Onyango for her guidance and wise counsel
during the writing of this Business Plan. She has been very kind and will to see us go through
this course, pass the examination and be an asset to the society
I wish to thank Mr. William Gichungu, Manager Toggen Milk Limited, Githunguri for providing
most the data used in writing this Business Plan. I am grateful for your generosity show by
William and his team.
My thanks also go to the entire Toggen staff for having introduced me to dairy goat farming.
Finally, my thanks go to my wife and children, parents, friends and fellow Christians for their
encouragement and prayers in the course writing this Business Plan
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11. EXECUTIVE SUMMARY
1.0 Business Ownership
The proposed business Githunguri Dairy Goat Breeders for best breeds and its venture will be to
specialize in dairy farming and its products. It will be breeding, processing, packing and then selling the
products to both wholesale and retail price. The owner of the business is Mr. Samuel K. Ndoiru. The
proposed business entails to acquire a capital amount of KShs. 3,000,000 to start its activities. The
business will be allocated in Githunguri in Kiambu County in Central Province. Parts of Kenya, the
proposed business will strategizes to make a storming entry into the market by offering quality products
at affordable prices and discounts.
2.0 Marketing Plan
The proposed business will employ personal selling strategies to reach its customers as well as using
advertisement and promotional strategies to penetrate market of its products. The business targets a
population of 2,000 customers within the surrounding. The level of competition in the proposed
business will be able to contain its competitors.
3.0 Organization Plan
The proposed business entails to have a General Manager who will be in charge of business operations
alongside other staff. The number of employees in the proposed business is employee including
management and other employee. The proposed business will develop sound remuneration package to
sustain its employees and ensure that they are well motivated.
4.0 Production Plan
This chapter list of various types’ requirements needed to keep production moving. This chapter also
underlines processing strategies as well as comparing overheads expenses both direct and indirect with
output production.
5.0 Financial Plan
The proposed business needs a total of Kshs. 1,327,500 (Kenya shillings one million three hundred and
twenty seven thousands and five hundred). This chapter will include the profit and losses accounts the
balance sheet and return of investment.
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