Content is king: how to develop fresh agendas in-house
by Giovanna Lucherini
V.P. Education and President-elect 2015-2016
MPI Italia Chapter www.mpiweb.it
How to use your member base to refresh your agenda and keep it relevant.
Methods to research outside of your membership for sector-wide relevance.
Giovanna Lucherini, Vice President Education and President-elect of Meeting Professionals International – Italia Chapter.
www.associationscongress.com
MISE | Internet per il Turismo Italiano | Alessio Beltrame | Ecosistemi Digit...BTO Educational
Ecosistemi Digitali - Strategie, infrastrutture e strumenti digitali per il Turismo della Destinazione Italia
Firenze, 2 dicembre 2016
http://ecosistemi.buytourismonline.com
Alessio Beltrame
Capo Segreteria Sottosegretario di Stato On. Antonello Giacomelli
Ministero dello Sviluppo Economico e della Coesione Sociale MISE
Introduzione ai Tavoli al Lavoro
http://ecosistemi.buytourismonline.com/mattina-tavoli/
Introduzione alle 3 sessioni dei Tavoli al lavoro, una guida per la stesura di una prima versione della Carta comune per lo sviluppo della digitalizzazione nella promozione turistica della Destinazione Italia, attraverso una mattinata di confronto che vede coinvolti degli attori di Governo dei territori, le Istituzioni Governative, gli esperti di settore.
ROBERTA MILANO | ENIT | Turismo Digitale | Ecosistemi Digitali | dicembre 2016BTO Educational
Ecosistemi Digitali - Strategie, infrastrutture e strumenti digitali per il Turismo della Destinazione Italia
Firenze, 2 dicembre 2016
http://ecosistemi.buytourismonline.com
Introduzione ai Tavoli al Lavoro
Roberta Milano
Direttore marketing digitale ENIT – Agenzia Nazionale per il Turismo
Turismo Digitale
http://ecosistemi.buytourismonline.com/mattina-tavoli/
Introduzione alle 3 sessioni dei Tavoli al lavoro, una guida per la stesura di una prima versione della Carta comune per lo sviluppo della digitalizzazione nella promozione turistica della Destinazione Italia, attraverso una mattinata di confronto che vede coinvolti degli attori di Governo dei territori, le Istituzioni Governative, gli esperti di settore.
Business Plan "Piano di marketing per lo sviluppo turistico di Golfo AranciMTM IULM
The module "Business Plan" of the Master in Tourism Management of IULM university enables participants to elaborate a team entrepreneurial project based on a strategic and economical analysis, applying tools and methodologies learnt during the Master under the supervision of a tutor. The Business Plan "Piano di marketing per lo sviluppo turistico di Golfo Aranci" (MMT III edition) aims at developing a marketing plan for the tourism enhancement of the area of Golfo Aranci in Sardinia. Another objective is to evaluate the economic and financial feasibility of a new hotel in Golfo Aranci. The tutor of the project is Emilio Valdameri, President of Progetto Turismo.
BTO 2016 | Day ONE mercoledì 30 novembre | Firenze, Fortezza da Basso
#1 Focus Hall | Padiglione Spadolini, piano terra | 11.25 : 12.15
http://www.buytourismonline.com
http://www.buytourismonline.com/eventi/dmo-chi/
Introduzione
Robert Piattelli BTO Educational
Keynote Speaker
Josep Ejarque FourTourism
Disruption
Massimiliano Troncia Destinaton Sardinia Network
Esordio a Firenze per Josep Ejarque, a BTO 2016 porta il suo punto di vista su come le DMO [Destination Management Organization] possono e devono interpretare il presente e immaginarsi il loro futuro per essere utili al sistema turistico.
Il trend della domanda turistica nelle destinazioni e la concorrenza esistente fra destinazioni stesse, obbliga ad essere competitive, efficaci ed efficienti, facilitando al potenziale turista l’accessibilità a tutta l’offerta della destinazione, non soltanto nella fase ispirazione ma anche nella fase consumer, senza dimenticare il ruolo del marketing durante la permanenza nella destinazione e sopratutto nella fase post-trip.
In conseguenza, le DMO diventano i motori della destinazione e i coordinatori del proprio ecosistema.
Tra Capitale Umano, risorse economiche, co-distribution, coopetition e migliori pratiche
How to use your member base to refresh your agenda and keep it relevant.
Methods to research outside of your membership for sector-wide relevance.
Giovanna Lucherini, Vice President Education and President-elect of Meeting Professionals International – Italia Chapter.
www.associationscongress.com
MISE | Internet per il Turismo Italiano | Alessio Beltrame | Ecosistemi Digit...BTO Educational
Ecosistemi Digitali - Strategie, infrastrutture e strumenti digitali per il Turismo della Destinazione Italia
Firenze, 2 dicembre 2016
http://ecosistemi.buytourismonline.com
Alessio Beltrame
Capo Segreteria Sottosegretario di Stato On. Antonello Giacomelli
Ministero dello Sviluppo Economico e della Coesione Sociale MISE
Introduzione ai Tavoli al Lavoro
http://ecosistemi.buytourismonline.com/mattina-tavoli/
Introduzione alle 3 sessioni dei Tavoli al lavoro, una guida per la stesura di una prima versione della Carta comune per lo sviluppo della digitalizzazione nella promozione turistica della Destinazione Italia, attraverso una mattinata di confronto che vede coinvolti degli attori di Governo dei territori, le Istituzioni Governative, gli esperti di settore.
ROBERTA MILANO | ENIT | Turismo Digitale | Ecosistemi Digitali | dicembre 2016BTO Educational
Ecosistemi Digitali - Strategie, infrastrutture e strumenti digitali per il Turismo della Destinazione Italia
Firenze, 2 dicembre 2016
http://ecosistemi.buytourismonline.com
Introduzione ai Tavoli al Lavoro
Roberta Milano
Direttore marketing digitale ENIT – Agenzia Nazionale per il Turismo
Turismo Digitale
http://ecosistemi.buytourismonline.com/mattina-tavoli/
Introduzione alle 3 sessioni dei Tavoli al lavoro, una guida per la stesura di una prima versione della Carta comune per lo sviluppo della digitalizzazione nella promozione turistica della Destinazione Italia, attraverso una mattinata di confronto che vede coinvolti degli attori di Governo dei territori, le Istituzioni Governative, gli esperti di settore.
Business Plan "Piano di marketing per lo sviluppo turistico di Golfo AranciMTM IULM
The module "Business Plan" of the Master in Tourism Management of IULM university enables participants to elaborate a team entrepreneurial project based on a strategic and economical analysis, applying tools and methodologies learnt during the Master under the supervision of a tutor. The Business Plan "Piano di marketing per lo sviluppo turistico di Golfo Aranci" (MMT III edition) aims at developing a marketing plan for the tourism enhancement of the area of Golfo Aranci in Sardinia. Another objective is to evaluate the economic and financial feasibility of a new hotel in Golfo Aranci. The tutor of the project is Emilio Valdameri, President of Progetto Turismo.
BTO 2016 | Day ONE mercoledì 30 novembre | Firenze, Fortezza da Basso
#1 Focus Hall | Padiglione Spadolini, piano terra | 11.25 : 12.15
http://www.buytourismonline.com
http://www.buytourismonline.com/eventi/dmo-chi/
Introduzione
Robert Piattelli BTO Educational
Keynote Speaker
Josep Ejarque FourTourism
Disruption
Massimiliano Troncia Destinaton Sardinia Network
Esordio a Firenze per Josep Ejarque, a BTO 2016 porta il suo punto di vista su come le DMO [Destination Management Organization] possono e devono interpretare il presente e immaginarsi il loro futuro per essere utili al sistema turistico.
Il trend della domanda turistica nelle destinazioni e la concorrenza esistente fra destinazioni stesse, obbliga ad essere competitive, efficaci ed efficienti, facilitando al potenziale turista l’accessibilità a tutta l’offerta della destinazione, non soltanto nella fase ispirazione ma anche nella fase consumer, senza dimenticare il ruolo del marketing durante la permanenza nella destinazione e sopratutto nella fase post-trip.
In conseguenza, le DMO diventano i motori della destinazione e i coordinatori del proprio ecosistema.
Tra Capitale Umano, risorse economiche, co-distribution, coopetition e migliori pratiche
Are you are a leader of an ambitious, growing and established SME who wants to contribute to and share in a group of likeminded people? We are launching the second series of Cog:ent for ambitious business leaders in the Thames Valley on Thursday 25 June. Cog:ent is a free two year programme of quarterly thought leadership workshops, helping ambitious business owners to build successful and sustainable businesses. Interested to find out more? Email stacey.sanders@moorestephens.com
MICE. We all know that some of us wanted to build their own business, with this, I can can you build your own events, business etc. Uswbia uwbziajwba uzuwbsuab iaiabwba jzja hwia haha hsuapa pa paba is kaoab paba jaiab aina jsbskanabajabaia is wjJs jsiabaja jis a bisisba jsjsbs a zjsba jsnaiana ppan is pa pahaa we deliver you the best event and origanized events. We ksja. Ajajajak
Pan African Global Trade & Investment Conference Proposal by Startup EliteMarkus Biegel
Startup Elite's modified proposal for the Pan African Global Trade & Investment Conference. For more proposals and information about our consulting services at Startup Elite please visit www.StartupElite.com
Job Opening for Events Project Manager for Beta-iAndre Marquet
Is this you?
● Are you passionate about entrepreneurship, startups, conferences?
● Do you have a background in economics, management, marketing or engineering?
● Are you methodical, self-driven, independent?
● Do you have experience in organizing events?
● Are you confident in managing people?
● Do you have commercial skills to sell sponsorships and close deals?
● Are you pro-active, collaborative, doer, positive thinker, and a change maker?
If so, then Beta-i wants you!
Hi!
Thanks for viewing my slides, Kindly press next to the slide, the \'home- hyperlinks\' are not functioning in this document. Please go to fifth slide to view the 4 keys of opportunities for collaboration. Thank you and hope to hear from you soon!
Regards, Sally
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Are you are a leader of an ambitious, growing and established SME who wants to contribute to and share in a group of likeminded people? We are launching the second series of Cog:ent for ambitious business leaders in the Thames Valley on Thursday 25 June. Cog:ent is a free two year programme of quarterly thought leadership workshops, helping ambitious business owners to build successful and sustainable businesses. Interested to find out more? Email stacey.sanders@moorestephens.com
MICE. We all know that some of us wanted to build their own business, with this, I can can you build your own events, business etc. Uswbia uwbziajwba uzuwbsuab iaiabwba jzja hwia haha hsuapa pa paba is kaoab paba jaiab aina jsbskanabajabaia is wjJs jsiabaja jis a bisisba jsjsbs a zjsba jsnaiana ppan is pa pahaa we deliver you the best event and origanized events. We ksja. Ajajajak
Pan African Global Trade & Investment Conference Proposal by Startup EliteMarkus Biegel
Startup Elite's modified proposal for the Pan African Global Trade & Investment Conference. For more proposals and information about our consulting services at Startup Elite please visit www.StartupElite.com
Job Opening for Events Project Manager for Beta-iAndre Marquet
Is this you?
● Are you passionate about entrepreneurship, startups, conferences?
● Do you have a background in economics, management, marketing or engineering?
● Are you methodical, self-driven, independent?
● Do you have experience in organizing events?
● Are you confident in managing people?
● Do you have commercial skills to sell sponsorships and close deals?
● Are you pro-active, collaborative, doer, positive thinker, and a change maker?
If so, then Beta-i wants you!
Hi!
Thanks for viewing my slides, Kindly press next to the slide, the \'home- hyperlinks\' are not functioning in this document. Please go to fifth slide to view the 4 keys of opportunities for collaboration. Thank you and hope to hear from you soon!
Regards, Sally
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Giovanna lucherini for #ACIE15
1. Swiss Tech Convention Center, Thursday 7th May 2015
Content is king:
how to develop fresh agendas in-house
Giovanna Lucherini
V.P. Education and President-elect
#ACIE15
2. #ACIE15
Meeting Professionals International is the premier global
association community for meeting and event professionals: MPI was
founded in 1972 and has more than 18,500 members,
representing 71 countries, from 70 clubs & chapters.
MPI issues international certifications according to international
quality standards provided by the CIC (Convention Industry Council)
in planning, organizing, managing measuring events and
conventions, providing contents and innovative communication,
marketing and education formats.
MPI Italia Chapter is the first chapter born in Europe in 1991 and
has more than 130 members (planners and suppliers). It is today
the only Italian association in the meeting & event industry
authorized by the Ministry of the Economic Development to certify
the professionals of the sector and to release to its members quality
certifications.
www.mpiweb.org
www.mpiweb.it
4. President
President elect
Immediate Past President
V.P. Communication
V.P. Education
V.P. Finance
V.P. Fundraising & Parternships
V.P. Membership & Membercare
Secretary Manager
www.mpiweb.it
(requested by MPI Global – valid from
July to June) must include at least:
- 4 education sessions
- 1 annual convention
- 2 international seminars
- 8 national seminars
- 1 webinar
- 1 annual convention
#ACIE15
5. Connect with MPI:
events to network,
engage and connect
with MPI and fellow
MPI members and
guests
Inspire with MPI:
events that are
designed to motivate,
stimulate and inspire
Learn with MPI:
events focused on
learning, education
and growing your
career
Meet with MPI:
events targeted,
smaller in size with a
strong interactive
component
Experience with MPI
unique events that are
distinctive and
innovative
Thanks to MPI Greater Calgary Chapter for the creation of the logos
#ACIE15
6. • Research of local sponsors (venue, other suppliers etc.)
• Involve new stakeholders (not only belonging to the Meeting &
Events industry) and the local press
• Propose local speakers to build a fresh and updated education
program (1/2 day sessions)
• Invite professionals for their case histories & best practices
• Improve CSR by alerting the Chapter board about potential
patronages & partnerships for the support of some local initiatives
(i.e. The Movie Charity Party in Venice, Hotel 6 stars for Corporate
Social Innovation in Rome)
A recruiting campaign “B-Active for your Chapter!” helped us
to get an effective local support (in different regions + main towns)
to:
#ACIE15
7. We have launched a special discount (from € 50 up to € 100 off for planners and
suppliers) for new members only attending our education sessions, the national
and international trade shows as part of MPI Italia hosted buyer groups or our 2-
days annual convention.
Feedback is a MUST-have!
We are working to improve our evaluation form to be
easier and interactive, for an immediate feeback on
speaker(s), venue, food and ROI.
#ACIE15
8. • Online and paper surveys (with some topics to be chosen)
• Polls on LinkedIN group + Facebook pages
• Phone calls to members to investigate on main topics to be included in the
education calendar (they often complains but not contribute!)
• Open to other professionals and industries for inspiration, new visions a
and ideas, exchanging programs and visibility
• Be part of the education program - with seminars and round tables - during
some national and international trade shows
• Start to work and promote the national professional certifications
#ACIE15
9. #ACIE15
Work with other professionals from different associations and industries
Be part of LinkedIN groups or other social discussions (be-active with Q&A!)
and subscribe for different newsletters (national and international associations,
competitors, universities, marketing, social media, advertising etc.)
Attend webinars and live events
Save the best articles and discussions, then create a list of the best topics to
submit to your team
Pick-up from the past years agendas all the topics which were not developed (the
presidents and their teams were made from different “minds” and “visions”!) and
eventually refresh them for your new calendar
10. #ACIE15
Ask for a concrete involvement in the education /
organizing team any of your sponsors +
partners + speakers + students + young
professionals: they will be honored and happy
to help and suggest for new topics/ideas and
visions (they will later engage their audience to
attend!)
The working team needs to be made of few
professionals / members / non-members
(possibly with different job/life experiences / age)
It has to be clear if the “job” is on a volunteer
base (with eventual barter agreements) or paid.
11. #ACIE15
Create a year in advance your monthly calendar / agenda with a short
description of the event (i.e. B2b, networking, coaching, ½ day seminar,
full day workshop etc.)
Balance different levels of education (base - advanced etc. = members
and non-members always need a continuing professional education)
Be out of the box (sometimes !): dare with innovative concepts, new
learning methods and formats but be ready for any reactions / comments
Include case histories and best practices
12. #ACIE15
CSR and sustainability: attention to these topics are strongly
are suggested.
Be clear with all the fiscal info: free of charge fee (usually
members and sponsors), full or discounted fee, VAT (included /
excluded), invoice or receipt etc.
Promote and advertise the calendar with the right tools and
supports (press release, social media, dedicated newsletter
etc.), with the “Save the date” key words
Last but not least: formulate focused questions in the post-
event evaluations forms to improve the contents of your next
event /seminars.