3. Bonbon
Display advertising
• Front-loaded campaign that started with full screen takeover web banners placed
on homepages of leading news websites.
4. Bonbon
Display advertising
• Along with takeover banners, creative jumbo floating and roll left banner formats
were used, reaching the audience of 14 most visited news and lifestyle web sites in
the target group.
5. Bonbon
Display advertising
• An integral part of the campaign was mobile segment - banners were placed on the
3 most visited mobile web sites, with Google AdMobs as an innovative touch.
6. Bonbon
Web page
• As a landing page an attractive yet simple Bonbon website was created. The web
site allows users to purchase online Bonbon SIM cards and prepaid vouchers. Web
site points to social media, Twitter and Facebook, where the user gets all the
information from customer support that is 'always awake'.
7. Bonbon
Facebook Fan Page
• Central point of interaction
between the users and
Bonbon customer support.
Real time customer
support on social network
is the first of this kind
among mobile operators in
Croatia. In the first week
the page has reached
6.000 fans. Promotion of
Facebook Fan Page has
been realised through
Social Ad campaign.
8. Bonbon
Twitter
• Real time online customer support is completed with Bonbon Twitter account.
9. Bonbon
Links
• Web site: www.bonbon.com.hr
• Facebook Fan Page: http://www.facebook.com/mojbonbon
• Twitter: http://twitter.com/mojbonbon
• Youtube channel: http://www.youtube.com/user/bonbonifikacija
