This marketing plan document discusses Nivea For Men's approach to expanding its market share in the UK. It provides background on Nivea's brand history dating back to 1911. It then analyzes competitors like Dove Men+Care, L'Oreal, and Gillette who have established male skin care lines. The document identifies Nivea For Men's target audience of 18-45 year old males and 25-45 year old females. It acknowledges the challenge of competing in a crowded market and sets objectives to increase its market share by 15% in 12 months by launching a new marketing approach.
Unilever launched its "Dove Real Beauty" campaign in 2004 to promote a broader definition of beauty and challenge stereotypes. The campaign was created in response to declining Dove sales from increased competition and advertising clutter. It featured everyday women of various shapes, sizes, ages and ethnicities in its advertisements. The campaign was highly successful, leading to significant increases in sales of Dove products and increased website traffic. It received praise for bringing awareness to issues of female body image and self-esteem.
This marketing plan document discusses Nivea For Men's approach to expanding its market share in the UK. It provides background on Nivea's brand history dating back to 1911. It then analyzes competitors like Dove Men+Care, L'Oreal, and Gillette who have established male skin care lines. The document identifies Nivea For Men's target audience of 18-45 year old males and 25-45 year old females. It acknowledges the challenge of competing in a crowded market and sets objectives to increase its market share by 15% in 12 months by launching a new marketing approach.
Unilever launched its "Dove Real Beauty" campaign in 2004 to promote a broader definition of beauty and challenge stereotypes. The campaign was created in response to declining Dove sales from increased competition and advertising clutter. It featured everyday women of various shapes, sizes, ages and ethnicities in its advertisements. The campaign was highly successful, leading to significant increases in sales of Dove products and increased website traffic. It received praise for bringing awareness to issues of female body image and self-esteem.
The Dove Campaign for Real Beauty was launched in 2003 to coincide with Dove's expansion beyond soap to beauty products. It featured real women rather than models to promote a more inclusive definition of beauty. Research showed only 2% of women saw themselves as beautiful. The campaign significantly increased sales of Dove products by challenging stereotypical beauty standards and inspiring women. It helped redefine consumer behavior towards beauty globally.
Garnier was founded in 1904 in France by chemist Alfred Garnier. It launched haircare products using natural ingredients. In the 1980s, Garnier expanded into sun protection, hair coloring, and styling products. It further grew its expertise in skincare and bodycare in the 1990s and 2000s. Garnier has focused on building proximity to consumers by understanding their needs and using real people as brand spokespersons. It remains committed to offering natural, affordable, and innovative beauty products.
Türk Hava Yolları - Marka Sektörü, Hedef Pazarı, Hedefleri, İmajı, Markalama Stratejileri, Marka Değeri, 4P Stratejileri konularınının detaylı bir şekilde ele alınıp incelenmesi.
Gucci aims to make its London Bond Street store a landmark for Chinese tourists through a consistent digital and physical experience. Actions include optimizing the store locator on WeChat, using beacons for personalized notifications, and creating an immersive "Gucci Gallery" artistic space. Key metrics to measure success are sales per square foot, average transaction value, and customer retention rates. The goal is to offer a seamless, engaging experience for Chinese customers across online and offline channels by the end of 2019.
Gillette established itself as a leader in shaving products through various strategic moves during World War I and II. It provided millions of razors and blades to the US military during both wars. In the post-war period, Gillette faced competition from Auto Strop Safety Razor company but eventually merged with them in 1930. Throughout the mid-20th century, Gillette introduced new products, made several acquisitions of companies in personal care and other sectors, and organized itself into multiple divisions to drive growth.
The Dove Campaign for Real Beauty was launched in 2003 to coincide with Dove's expansion beyond soap to beauty products. It featured real women rather than models to promote a more inclusive definition of beauty. Research showed only 2% of women saw themselves as beautiful. The campaign significantly increased sales of Dove products by challenging stereotypical beauty standards and inspiring women. It helped redefine consumer behavior towards beauty globally.
Garnier was founded in 1904 in France by chemist Alfred Garnier. It launched haircare products using natural ingredients. In the 1980s, Garnier expanded into sun protection, hair coloring, and styling products. It further grew its expertise in skincare and bodycare in the 1990s and 2000s. Garnier has focused on building proximity to consumers by understanding their needs and using real people as brand spokespersons. It remains committed to offering natural, affordable, and innovative beauty products.
Türk Hava Yolları - Marka Sektörü, Hedef Pazarı, Hedefleri, İmajı, Markalama Stratejileri, Marka Değeri, 4P Stratejileri konularınının detaylı bir şekilde ele alınıp incelenmesi.
Gucci aims to make its London Bond Street store a landmark for Chinese tourists through a consistent digital and physical experience. Actions include optimizing the store locator on WeChat, using beacons for personalized notifications, and creating an immersive "Gucci Gallery" artistic space. Key metrics to measure success are sales per square foot, average transaction value, and customer retention rates. The goal is to offer a seamless, engaging experience for Chinese customers across online and offline channels by the end of 2019.
Gillette established itself as a leader in shaving products through various strategic moves during World War I and II. It provided millions of razors and blades to the US military during both wars. In the post-war period, Gillette faced competition from Auto Strop Safety Razor company but eventually merged with them in 1930. Throughout the mid-20th century, Gillette introduced new products, made several acquisitions of companies in personal care and other sectors, and organized itself into multiple divisions to drive growth.
El documento define el concepto de medio ambiente desde el punto de vista humano como el entorno que afecta y condiciona las circunstancias de vida de las personas o la sociedad. Explica que el medio ambiente incluye valores naturales, sociales y culturales que influyen en la vida humana y futuras generaciones. Además, señala que las ciencias ambientales estudian las relaciones entre los seres humanos y la naturaleza de manera multidisciplinaria para proponer modelos de desarrollo sostenible.
Big Data yani büyük veri nedir diyorsanız ve büyük veri analizinin ne gibi yararlar sağlayacağını merak ediyorsanız sizin için Renerald olarak bu sunumu hazırladık. Büyük veri analizleri sayesinde, stratejilerinizi bilimsel veriler ışığında geliştirip şirketinize inanılmaz artı değerler kazandırabileceksiniz.
The document discusses Google AdWords, an online advertising platform. It provides an overview of AdWords, how it works, and fundamentals for using it effectively. The workshop agenda includes an overview of AdWords, examples of how it can be used in practice, advanced concepts, and a hands-on portion. Key topics covered are the major online ad networks, how search ads and display ads work on AdWords, benefits of using AdWords, and fundamentals like keyword targeting, budgets and bidding, and monitoring ad performance.
3. Gillette şirketi, bir tıraş
bıçağı imalatçısı olarak
1901 yılında King C.
Gillette tarafından
Boston, Massachusetts,
Amerika Birleşik
Devletleri'nde kuruldu.
1 Ekim 2005 yılında
Procter & Gamble
şirketi Gillette'yi satın
aldı.
4. Gillette, Procter
& Gamble
firmasına bağlı
olan bir tıraş
bıçağı
markasıdır.
5. Erkek kişisel bakım
markası olarak Gillette 100
yılı aşkın süredir erkeklerin
hayatında yer almaktadır.
Tüm dünyada her gün
erkekler kendilerini güne en
iyi şekilde hazırlamak için
uğraşırlar. Bu yüzden
erkekler için kişisel bakım
günlük hayatlarının önemli
bir parçasıdır.
6. Her erkek için kişisel
bakımın temelinde tıraş
olmak vardır ve
kullandıkları tıraş
makinesi başta olmak
üzere tıraşa hazırlık ve
tıraş sonrası ürünleri
bu rituelin en önemli
parçalarıdır.
7. Gillette, erkeklerin kendilerini iyi ve bakımlı
hissettiklerinde daha başarılı olduklarını bilir ve yüz
yılı aşkın bilgi ve deneyimlerini son teknolojiyle
birleştirerek mükemmel bakım için en doğru ürün
ve önerilerini erkeklerin hizmetine sunar.
8. Gillette ’ nin yıllık cirosu 10 milyar dolardır.
1901de kurulan Gillette, 200ün üzerinde ülkede
faaliyet göstermektedir ve 30 bin kişi çalışmaktadır.
13. Gillette firması ilk klasik Blue Blade Razor dedikleri ve
usturayı tarihe gömen traş makinesi ve atılan jilet
ikilisini KEŞFEDİYOR.Gillette ilk traş bıçağını icat
etmiş ve 1904 senesinde patentini almıştır.
14. Kadınlar Gillette ile ilk kez 1915’te ‘’Milady
Decollete’’ ürünüyle tanıştı.
15. 1971’de ilk ‘arttırma’ özellikli ürünü olan Trac II isimli
dünyanın ilk çift-bıçaklı ürününü çıkarmıştır.
16. 1976 yılında piyasaya çıkardığı tek kullanımlık çift
bıçaklı traş bıçağı ‘Good News’dir.
17. 1977 yılında İlk oynar başlıklı traş sistemi Gillette
Contour’ dur.
18. 1977 yılında piyasaya çıkardığı tek eksen noktalı ilk
döner başlıklı traş bıçağı ATRA Dönme özelliği
sayesinde erkelerin boyunlarını traş etmelerini
kolaylaştırdı.
19. 1985 yılında yağlı şeritli traş bıçağı ATRAPLUS
piyasada Kayganlaştırıcı özelliği sayesinde traşı daha
kolay hale getirmektedir.
20. 1990 yılında Gillette Sensor piyasaya çıktı ve ilk yaylı
traş bıçağıydı. Bu sistem, deri ile temas yapıldığı zaman
kesiklere izin vermiyor.
21. 1998 ‘de Mach 3 ilk üç bıçaklı traş bıçağıdır.Önceki
Gillette ürünlerinden daha fazla eğilebilirlikle dönen
bir başlık geliştirmiştir.Kullanıcıların bıçaklarını sık sık
değiştirebilmesi için gösterge teknolojisini yarattı.Mavi
yağlayan şerit,neredeyse beyaz renge döndüğü
zaman,bıçağın değiştirilmesine ihtiyaç duyulduğunu
belirtmektedir.
22. Venüs,Mach 3'ü temel almıştır fakat bayanlar için
tasarlanmıştır.
23. 2007’de Fusion Manual ’i piyasaya sürmüştür.
24. Gilette firması kendi
ürünlerini kendi
internet sitesi
üzerinden
müşterilerine
tanıtmaktadır.
