Lakeland, FL: What would you do with Internet speeds that are 4x faster for 1/4 of the cost of the major Internet providers? With your support, we can make this a reality.

1. Human Resources
Keith Merritt| Commissioner
February 16, 2015
Lakeland
FLORIDA’S FIRST
GIGABIT CITY
WHY?

2. WHAT IS A
GIGABIT?

3. Technically Speaking
• Gigabit Ethernet (GbE or 1 GigE) is a term
describing various technologies for
transmitting Ethernet frames at a rate of a
gigabit per second 1,000,000,000 bits per
second, as defined by the IEEE 802.3-2008
standard. It came into use beginning in
1999.
So what…...

4. How Fast Is It?

5. Things We Know

6. Consumer Driven Demand
for Bandwidth
ApplicationsDevices
Communities
Converged
Digital Life

7. Multiplicity of Devices
Drives Bandwidth Demand
Source: The New Multi-screen World: Understanding Cross-platform Consumer Behavior. Google 2012.

8. Multiplicity of Devices
Drives Bandwidth Demand
Source: The New Multi-screen World: Understanding Cross-platform Consumer Behavior. Google 2012.

9. Multiplicity of Apps
Drives Bandwidth Demand

10. Connected Communities
Drive Bandwidth Demand
• Smart Grid
• Intelligent Traffic Control
• Autonomous Vehicles
• Smart Utilities
• Digital Education
• Electronic Healthcare
• Safety & Security
• Sensor Networks

11. Connected Communities
Drive Consumer Value
• Enhanced education
• Improved healthcare
• Greater safety &
security
• Lower utility bills
• More environmentally
friendly
• Higher property values
• More economic
opportunities

12. Consumer Attitudes
Toward Bandwidth
• Rarely considered
when purchasing
devices & applications
• Assume that current
broadband will support
their future needs
• Speed, reliability and
consistency are
expected
• Multiple device support
is expected

13. CONVERGENCE OF THE 3 FORCES WILL
CHALLENGE MANY CONSUMERS
CURRENT BROADBAND CONNECTIONS
MORE DEVICES
MORE APPS
CONNECTED COMMUNITIES

14. Smart, Connected &
Integrated Communities
• Developers are preparing for the
bandwidth revolution to meet
consumer demand
• Gigabit fiber & wireless foundation
to accommodate all users and
applications
• Fully integrated, open networks
• Connecting the entire
community - residents,
businesses, schools,
healthcare, safety &
transportation
abilities and at lower costs than would be traditionally found in brownfield developm
structure isproposed to become the foundation for all technology-based servicesused by ho
abcock Ranch in the areasof entertainment, communications, transportation, healthcare, edu
munity support. The technology infrastructure will effectively support all eight of K&P’score c
atives,either directly or indirectly.
cock Ranch’s technology infrastructure will far
ed that found in traditional communities,
ugh which K&Pwill gain a competitive edge in
market to sell homes at a premium. And,
ause K&P will develop the infrastructure at
er cost, it will positively impact the prices
ents of Babcock Ranch pay for their services.
ddition, it will provide long-term value to
eowners and the community because the
ces that utilize Babcock’s infrastructure will
ntuate K&P’s core community initiatives, as
wn in Figure 1. The technology infrastructure
positively impact how services are delivered to
ents in the community, across all eight
munity initiatives. The results will yield an
ortant value proposition in planning Babcock
ch as a Smart, Connected and Integrated
Figure 1: Core Community Initiativesand Technolog

15. WHY
DOES LAKELAND
NEED
GIGABIT?

16. VISION
Lakeland - a vibrant, innovative,
culturally inclusive world-class
community
A community working together to
achieve an exceptional quality of life
MISSION

17. GOALS
Economic Opportunity Goal - Create and encourage
inclusive, lasting environments that grow, attract and retain a
creative, talented, educated and technically qualified workforce.
Communication Goal - Develop an informed and engaged
community.
Fiscal Management Goal - Develop and effectively manage
financial resources.
Growth Management Goal - Ensure planning and
infrastructure results in quality development and safe, attractive
neighborhoods.
Quality of Life Goal - Provide quality public spaces; deliver
superior municipal services, and support arts, education,
recreation and wellness
Governance Goal - Provide for responsive and
responsible governmental service

18. LAKELAND’S GIGABIT VISION
• Lakeland must become a Gigabit City to meet our
established Vision, Mission and Goals
• Sustainable economic development, growth,
opportunity and innovation are dependent on
affordable high speed internet access - this is essential
for Lakeland to become a “World Class Community”
• City vision and leadership will help ensure our
community has the broadband infrastructure
necessary to meet our businesses and citizens growing
demand for high speed access
• We will engage local business leaders and
service providers and leverage existing City
assets for the greatest benefit to our citizens
and community business partners

19. WHAT IS HAPPENING
IN
OTHER CITIES?

20. GOOGLE FIBER EXPANSION PLANS

21. STRATEGIC OBJECTIVES
AREAS OF IMPACT

22. KANSAS CITY, KS & MO

23. CHATTANOOGA, TN

24. LAKELAND’S
PROGRESS

25. CITY OF LAKELAND FIBER NETWORK

26. CURRENT ANNUAL FIBER REVENUE
$323,000.00

27. BROADBAND INITIATIVE
ACTIONABLE ITEM / CITY COMMISSION APPROVED 10/1/2014
Goal Area: Economic Opportunity
Actionable Item: Broadband Initiative
Program: Support Services
Activity: Information Technology
Department Lead: Information Technology
Support Departments: Community Development
Description of Actionable Item:
In response to the 5/2/2014 Community Development Committee
approval a business partner will be selected to assist the City in
developing a complete Strategic Business Plan for the possible
expansion of use of the City’s fiber network

28. BROADBAND INITIATIVE
ACTIONABLE ITEM / CITY COMMISSION APPROVED 10/1/2014
CONT>
Description of Actionable Item (cont.):
The Plan may include needs assessment, strategic and business
planning, economic and community development impacts,
community marketing and communications plans, financial
modeling and analysis, network design and engineering, network
construction and network operations and management planning
The City will also establish governance and a Leadership Team to
select the partner and to approve recommendations that will be
presented to City Management and City Commission
Purpose and Directional Outcome:
To attract and retain business & job opportunities
Report of FY15 Activity: To establish the City of Lakeland Leadership
Team who will select a business partner to assist the City in
developing a Strategic Broadband Business Plan

29. BROADBAND INITIATIVE
ACTIONABLE ITEM / CITY COMMISSION APPROVED 10/1/2014
CONT>
Current Measures:
1. Annual City revenue received for use of City fiber assets
2. Number of business, government and non-profit entities using
City fiber assets
3. Number of business, government and non-profit facility
connections to City fiber assets
Measurable Progress Indicators:
1. City of Lakeland Leadership Team selected and engaged
2. Business partner selected
3. Strategic Business Plan completed by June, 2015
4. Approved Action Plan for FY16
5. Approved necessary funding to support the FY16 Action Plan

31. POLK COUNTY MUNICIPAL FIBER NETWORKS

32. POLK COUNTY MUNICIPAL FIBER NETWORKS

35. AREAS OF GREATEST NEEDS

36. AREAS OF GREATEST NEEDS

37. PROGRESS ON ACTION ITEM
• $50,000.00 was approved in the FY15
Budget
• City Leadership and Support Teams
have been established
• Community Partners have been
engaged
• Request for Proposal was published on
2/4/15

38. LAKELAND’S
NEXT STEPS

39. STRATEGIC BROADBAND PLAN
• Select a partner from the RFP responses
• Develop a Strategic Broadband Plan for
Lakeland by June 2015
• Participate in county-wide efforts
promoting Broadband opportunities and
partnerships
• Polk Vision Broadband Alignment Team
Alignment USA model of Community Alignment
• Develop the FY16 Action Plan
• Request necessary approvals and
funding for the Action Plan

40. REQUEST FOR PROPOSAL (RFP)
INCLUSIONS
Needs Assessment
• Analysis of the current availability and pricing of
broadband access in Lakeland and Polk
County to meet the needs of business,
government and residential consumers.
• Identify gaps in service or affordability for small,
medium and large consumers.
• Assess customer receptiveness to the City
offering Broadband services and/or partnering
with other providers to improve Broadband
services.

41. REQUEST FOR PROPOSAL (RFP)
INCLUSIONS
Business Planning
• Business model alternatives and a recommendation the
City should implement
• Current and anticipated regulatory requirements and
restrictions
• Current and anticipated federal and state legislative
actions that may impact our decisions
• Local and regional political concerns
• Legal requirements that may impact our decisions
• Partnerships with other municipalities and access
providers
• Financial modeling for each business model alternative

42. REQUEST FOR PROPOSAL (RFP)
INCLUSIONS
Economic Development
• Impact of the fiber infrastructure on business
growth and job creation
Network Operations and Management
• Business planning for the Fiber Utility
• Pro-forma financial statements supporting the
recommended business model
• Implementation plans

43. QUESTIONS