Dit is de introsessie 'grip op social media' van Mischa Coster in opdracht van Van Mechelen Communicatie voor Amarantis Onderwijsgroep. De start van een mooie dag op 7 oktober 2011 voor 160 managers.
This document discusses the role and purpose of museums in society from the perspective of the Dutch Open Air Museum (NOM). It addresses how NOM is perceived as focusing on nostalgia and attractions. It explores how NOM can remain relevant by telling more inclusive stories, engaging in societal issues, and taking a more active role in building connections. The document advocates using the GIVE model of storytelling to focus on values, meaning, and actions that achieve societal goals through empathy, emotions, and co-creation with audiences.
Sustainable Development Goals and Values for MuseumErfgoed 2.0
How museums can engage their audiences and work together with them on Sustainable Development Goals, based on their core Values and storytelling, by using the GIVE-model
the GIVE board (social Goals, Idea&Identity, Values, Engagement / empathy / Education, previously known as -SET-) will help you with your organisation's identity, social (responsibility) approach, communication and supporting storytelling, based on core values and sustainable development goals, by discussing why and how to build relations, attract followers / fans and make your efforts profitable. The GIVE model will be part of the Ready SET Go! handbook, which is (still) a work in progress.
presentation of the GIVE model during ICOM CECA conference 2018 in Tbilisi, how museums education & cultural action, sustainable development goals and storytelling lead to value. Use this model to discuss the values of your organization and how action can be designed accordingly
8 digitale en sociale vaardigheden die kinderen moeten meekrijgenErfgoed 2.0
presentatie voor de (verkorte) workshop van Theo Meereboer over de 8 digitale en de sociale vaardigheden en competenties die kinderen moeten meekrijgen om in de 21e eeuw digitale intelligent te zijn en te handelen. Tijdens Mediawijsheid Congres 2018
The document discusses digital storytelling. Some key points include:
- Storytelling is a social and cultural activity of sharing stories through various media to educate and build community.
- Effective storytelling uses techniques like narrative structure, characters, point of view, drama and visual elements.
- New digital tools allow for interactive and immersive storytelling experiences through games, VR/AR, social media and mobile applications.
- Museums can use storytelling to make collections more engaging and meaningful by putting people and their motivations and emotions at the center.
The document discusses various aspects of digital storytelling. It touches on how storytelling can be used in museums to engage audiences, bridge cultural heritage to the present, and encourage co-creation of narratives. It provides examples of different storytelling tools that can be used both digitally and non-digitally, such as narrative flow, copywriting, drama/tension, visuals, games, VR/AR, social media, and activities. It also discusses principles of good storytelling like focusing on people, passion, and interactive story arcs.
presentatie voor Postgraduaat Erfgoedondernemer aan de Erasmus Hogeschool in Brussel. Onderdeel: co-creatie en het SET model voor het ontwikkelen van het (museale) principe in de organisatie, vanwaaruit betekenisvolle 'product-markt-combinaties 'in co-creatie kunnen ontstaan.
Dit is de introsessie 'grip op social media' van Mischa Coster in opdracht van Van Mechelen Communicatie voor Amarantis Onderwijsgroep. De start van een mooie dag op 7 oktober 2011 voor 160 managers.
This document discusses the role and purpose of museums in society from the perspective of the Dutch Open Air Museum (NOM). It addresses how NOM is perceived as focusing on nostalgia and attractions. It explores how NOM can remain relevant by telling more inclusive stories, engaging in societal issues, and taking a more active role in building connections. The document advocates using the GIVE model of storytelling to focus on values, meaning, and actions that achieve societal goals through empathy, emotions, and co-creation with audiences.
Sustainable Development Goals and Values for MuseumErfgoed 2.0
How museums can engage their audiences and work together with them on Sustainable Development Goals, based on their core Values and storytelling, by using the GIVE-model
the GIVE board (social Goals, Idea&Identity, Values, Engagement / empathy / Education, previously known as -SET-) will help you with your organisation's identity, social (responsibility) approach, communication and supporting storytelling, based on core values and sustainable development goals, by discussing why and how to build relations, attract followers / fans and make your efforts profitable. The GIVE model will be part of the Ready SET Go! handbook, which is (still) a work in progress.
presentation of the GIVE model during ICOM CECA conference 2018 in Tbilisi, how museums education & cultural action, sustainable development goals and storytelling lead to value. Use this model to discuss the values of your organization and how action can be designed accordingly
8 digitale en sociale vaardigheden die kinderen moeten meekrijgenErfgoed 2.0
presentatie voor de (verkorte) workshop van Theo Meereboer over de 8 digitale en de sociale vaardigheden en competenties die kinderen moeten meekrijgen om in de 21e eeuw digitale intelligent te zijn en te handelen. Tijdens Mediawijsheid Congres 2018
The document discusses digital storytelling. Some key points include:
- Storytelling is a social and cultural activity of sharing stories through various media to educate and build community.
- Effective storytelling uses techniques like narrative structure, characters, point of view, drama and visual elements.
- New digital tools allow for interactive and immersive storytelling experiences through games, VR/AR, social media and mobile applications.
- Museums can use storytelling to make collections more engaging and meaningful by putting people and their motivations and emotions at the center.
The document discusses various aspects of digital storytelling. It touches on how storytelling can be used in museums to engage audiences, bridge cultural heritage to the present, and encourage co-creation of narratives. It provides examples of different storytelling tools that can be used both digitally and non-digitally, such as narrative flow, copywriting, drama/tension, visuals, games, VR/AR, social media, and activities. It also discusses principles of good storytelling like focusing on people, passion, and interactive story arcs.
presentatie voor Postgraduaat Erfgoedondernemer aan de Erasmus Hogeschool in Brussel. Onderdeel: co-creatie en het SET model voor het ontwikkelen van het (museale) principe in de organisatie, vanwaaruit betekenisvolle 'product-markt-combinaties 'in co-creatie kunnen ontstaan.
The document discusses digital storytelling and engagement in museums. It emphasizes that every story begins with a question and encourages seeking answers together with an audience. Storytelling starts by asking questions and going on a journey to find answers. Engagement is a process that can bring audiences from simply visiting a museum to becoming more involved with the institution. The document provides questions to guide developing an identity, projects, social engagement strategies, and business models for museums.
11. web 2.0?
- (bestaande) fora, wiki’s
- sociale media + communities
- lifehacking
- mobiele sites
- apps
- i.c.m. web 1.0 en andere media
Thursday, December 1, 2011
17. sociale media: gesprekken en
ontmoetingen mogelijk maken
door elkaar te
- vinden (relevantie)
- boeien (beleving)
- binden (betrokkenheid)
een historisch gegeven...
Thursday, December 1, 2011
18. mensen, ontmoetingen,
gesprekken...
mensen hebben aandacht
voor verhalen.
relevantie: aandacht is
schaars
Thursday, December 1, 2011
19. hoe brengt u uw idee / organisatie in beweging?
Thursday, December 1, 2011
22. De nieuwe agora:
-aanwezig zijn waar de doelgroep is
- autoriteit door toevoegen van relevantie
Thursday, December 1, 2011
23. + + loosen
listen
/ like-wise
learn (lifelong)
(l.a.t.-) relations
(be) love(d)
6 x L - in willekeurige volgorde en
gewicht (maar de laatste 2 voeden het waarom...)
toekomst van communities
Thursday, December 1, 2011
24. in 3 lagen waarde toevoegen / waardevol zijn:
• voor de gebruiker zelf (gemak, plezier, betekenis)
• voor connecties tussen gebruikers (delen, contacten)
• voor de community als geheel (content >> relaties)
Thursday, December 1, 2011
25. web 2.0 als verzameling ontmoetingsplekken
Thursday, December 1, 2011
67. erfgoed toerisme
#
#
+ + + =
rss feeds metadata locatie, sociaal dynamische
publicaties linked data ter plekke, netwerk content,
(social) media mobiel, offline + beleving
(tezelfder)tijd online, en
ugc betekenis
wat kunnen we daar nog aan toevoegen?
Thursday, December 1, 2011
68. erfgoed toerisme stip kanteleffect criteria
#
#
#
#
#
(meta)
Information
ie /
r elevant
g
belevin
en
lekk
ge
sp
ngsp
re
Social
kk
oeti
en
ontm
(real)Time
/
waarde
is
beteken
+
(location) Position
Thursday, December 1, 2011
69. socialmedia community
#
#
Tips t.a.v. sociale media
•beschouw de sociale media / platform / community als
ontmoetingsplek, een agora, als (begin van) een gesprek
•positioneer dit als onderdeel van een groter netwerk;
denk daarbij excentrisch (de community telt, niet jouw
project)
•benader sociale media niet als een project, maar als
een proces
Thursday, December 1, 2011
70. netwerken
#
2 aanbevelingen
•Zorg dat de gehele organisatie zich als netwerk in
netwerken begeeft, relaties aangaat, leert en dit deelt
met anderen.
•Maak gebruik van sociale media om te verbinden, te
faciliteren en de ‘loze ruimtes’ te overbruggen
Thursday, December 1, 2011
71. http://creativecommons.org/
bedankt voor de aandacht :-)
Stichting E30 / Erfgoed 2.0
stichtingE30.nl
theo @ stichtingE30 . nl
+31 6 48777421
meer op Erfgoed 2.0 en op het Locatie+Betekenis Lab
http://creativecommons.org/
De gebruiker mag:
Verspreiden, kopieren,
remixen, afgeleiden maken
Onder de volgende voorwaarden
Naamsvermelding: Theo Meereboer - COMMiDEA / Stichting E30
Revenuen / hergebruik: Gelijk delen / onder dezelfde licentie
Thursday, December 1, 2011