The document discusses digital storytelling and how to develop and share big ideas. It suggests that a big idea is defined by its vision, mission, and relationship to its audience. A big idea can shift paradigms and should be summarized in one sentence that encompasses why the organization exists and who it exists for. The document also discusses how a big idea can be developed through an ideation process and can happen through gaining support and participation from an audience in a process of change.
Inroductional lecture of Module Digital. A collaboration between Higher School of Economics Moskou, Polytechnic Museum Moskou and Reinwardt Academy Amsterdam.
The document discusses how new media and Web 2.0 technologies can help facilitate heritage institutions to better connect with audiences, professionals, and stakeholders. It proposes a model of Heritage 2.0 that focuses on starting online communities and networks, sharing knowledge and experiences, and expanding connections both within the cultural heritage field and with other sectors. The goal is to make heritage institutions and professionals more social and open through crowdsourcing, conversation, and innovation on digital platforms.
The document discusses digital storytelling and how to develop and share big ideas. It suggests that a big idea is defined by its vision, mission, and relationship to its audience. A big idea can shift paradigms and should be summarized in one sentence that encompasses why the organization exists and who it exists for. The document also discusses how a big idea can be developed through an ideation process and can happen through gaining support and participation from an audience in a process of change.
Inroductional lecture of Module Digital. A collaboration between Higher School of Economics Moskou, Polytechnic Museum Moskou and Reinwardt Academy Amsterdam.
The document discusses how new media and Web 2.0 technologies can help facilitate heritage institutions to better connect with audiences, professionals, and stakeholders. It proposes a model of Heritage 2.0 that focuses on starting online communities and networks, sharing knowledge and experiences, and expanding connections both within the cultural heritage field and with other sectors. The goal is to make heritage institutions and professionals more social and open through crowdsourcing, conversation, and innovation on digital platforms.
The document discusses digital engagement and making museums more relevant and engaging through digital strategies. It provides an introduction to key concepts around understanding an organization's identity and values, engaging audiences both online and offline, and using tools like the Digital Engagement Framework and Social Engagement Tool to create engagement strategies. The document also discusses how museums can act as change agents by embracing new technologies and digital storytelling to have conversations with audiences and become more distributed and connected institutions.
Storytelling Museum Studies workshop-vs2Erfgoed 2.0
The document discusses digital storytelling. It provides examples of how to engage an audience through storytelling by starting with questions, going on a journey to find answers together, and creating a sense of drama, anticipation and uncertainty. It emphasizes keeping stories brief yet imaginative, and involving the audience's emotions, senses and curiosity. It also discusses developing the core elements of a story like characters, plot, setting and dramatic change, and mapping these across different media to encourage interaction and engagement.
#Bornsocial Usages des médias sociaux par les moins de 13 ansheaven
La génération des moins de 13 ans va t-elle bouleverser le marketing sur les Médias Sociaux ?
Le 27 septembre 2016, une conférence organisée par l'agence en communication digitale Heaven Conseil a traité de la question des préados sur les réseaux sociaux et leur influence sur le marketing de demain.
Cette population des moins de 13 ans est particulièrement intéressante car elle n'est pas sensée pouvoir s'inscrire à ces plate-formes.
La plupart des chiffres présentés sont exclusifs et ont été obtenus en partenariat avec l'association Génération-Numérique.
Max Havelaar France en partenariat avec la Plate-Forme pour le commerce équitable (PFCE) et l’entreprise Ethiquable, ont réalisé une étude sur les pratiques de préfinancement des campagnes de production agricoles dans les filières du commerce équitable.
Cette étude s’inscrit dans le cadre du plan d’action national en faveur du commerce équitable (2013 -2016) qui vise notamment à encourager la mise en place d’outils de financements (publics et/ou privés) pour faire face aux besoins de préfinancement des importateurs et des organisations de producteurs.
L’étude cherche ainsi à identifier et disséminer les bonnes pratiques et mécanismes innovants de préfinancement des campagnes de production agricoles dans le commerce équitable.
Le travail de recherche a été mené par le réseau CERISE et animé par un comité de pilotage formé de la PFCE, de Max Havelaar France, d’Ethiquable, du ministère français des Affaires Etrangères et du Développement international, de l’Agence Française de Développement, de la Région Île–de–France et du Crédit coopératif.
Il donné lieu à la réalisation de ces fiches techniques présentant l’offre de 11 organismes financiers et 2 outils financiers innovants, le financement participatif et l’épargne salariale. Il a également permis de formuler des recommandations pour valoriser, améliorer et diffuser ces bonnes pratiques.
This document discusses the role and purpose of museums in society from the perspective of the Dutch Open Air Museum (NOM). It addresses how NOM is perceived as focusing on nostalgia and attractions. It explores how NOM can remain relevant by telling more inclusive stories, engaging in societal issues, and taking a more active role in building connections. The document advocates using the GIVE model of storytelling to focus on values, meaning, and actions that achieve societal goals through empathy, emotions, and co-creation with audiences.
Sustainable Development Goals and Values for MuseumErfgoed 2.0
How museums can engage their audiences and work together with them on Sustainable Development Goals, based on their core Values and storytelling, by using the GIVE-model
the GIVE board (social Goals, Idea&Identity, Values, Engagement / empathy / Education, previously known as -SET-) will help you with your organisation's identity, social (responsibility) approach, communication and supporting storytelling, based on core values and sustainable development goals, by discussing why and how to build relations, attract followers / fans and make your efforts profitable. The GIVE model will be part of the Ready SET Go! handbook, which is (still) a work in progress.
presentation of the GIVE model during ICOM CECA conference 2018 in Tbilisi, how museums education & cultural action, sustainable development goals and storytelling lead to value. Use this model to discuss the values of your organization and how action can be designed accordingly
8 digitale en sociale vaardigheden die kinderen moeten meekrijgenErfgoed 2.0
presentatie voor de (verkorte) workshop van Theo Meereboer over de 8 digitale en de sociale vaardigheden en competenties die kinderen moeten meekrijgen om in de 21e eeuw digitale intelligent te zijn en te handelen. Tijdens Mediawijsheid Congres 2018
The document discusses digital engagement and making museums more relevant and engaging through digital strategies. It provides an introduction to key concepts around understanding an organization's identity and values, engaging audiences both online and offline, and using tools like the Digital Engagement Framework and Social Engagement Tool to create engagement strategies. The document also discusses how museums can act as change agents by embracing new technologies and digital storytelling to have conversations with audiences and become more distributed and connected institutions.
Storytelling Museum Studies workshop-vs2Erfgoed 2.0
The document discusses digital storytelling. It provides examples of how to engage an audience through storytelling by starting with questions, going on a journey to find answers together, and creating a sense of drama, anticipation and uncertainty. It emphasizes keeping stories brief yet imaginative, and involving the audience's emotions, senses and curiosity. It also discusses developing the core elements of a story like characters, plot, setting and dramatic change, and mapping these across different media to encourage interaction and engagement.
#Bornsocial Usages des médias sociaux par les moins de 13 ansheaven
La génération des moins de 13 ans va t-elle bouleverser le marketing sur les Médias Sociaux ?
Le 27 septembre 2016, une conférence organisée par l'agence en communication digitale Heaven Conseil a traité de la question des préados sur les réseaux sociaux et leur influence sur le marketing de demain.
Cette population des moins de 13 ans est particulièrement intéressante car elle n'est pas sensée pouvoir s'inscrire à ces plate-formes.
La plupart des chiffres présentés sont exclusifs et ont été obtenus en partenariat avec l'association Génération-Numérique.
Max Havelaar France en partenariat avec la Plate-Forme pour le commerce équitable (PFCE) et l’entreprise Ethiquable, ont réalisé une étude sur les pratiques de préfinancement des campagnes de production agricoles dans les filières du commerce équitable.
Cette étude s’inscrit dans le cadre du plan d’action national en faveur du commerce équitable (2013 -2016) qui vise notamment à encourager la mise en place d’outils de financements (publics et/ou privés) pour faire face aux besoins de préfinancement des importateurs et des organisations de producteurs.
L’étude cherche ainsi à identifier et disséminer les bonnes pratiques et mécanismes innovants de préfinancement des campagnes de production agricoles dans le commerce équitable.
Le travail de recherche a été mené par le réseau CERISE et animé par un comité de pilotage formé de la PFCE, de Max Havelaar France, d’Ethiquable, du ministère français des Affaires Etrangères et du Développement international, de l’Agence Française de Développement, de la Région Île–de–France et du Crédit coopératif.
Il donné lieu à la réalisation de ces fiches techniques présentant l’offre de 11 organismes financiers et 2 outils financiers innovants, le financement participatif et l’épargne salariale. Il a également permis de formuler des recommandations pour valoriser, améliorer et diffuser ces bonnes pratiques.
This document discusses the role and purpose of museums in society from the perspective of the Dutch Open Air Museum (NOM). It addresses how NOM is perceived as focusing on nostalgia and attractions. It explores how NOM can remain relevant by telling more inclusive stories, engaging in societal issues, and taking a more active role in building connections. The document advocates using the GIVE model of storytelling to focus on values, meaning, and actions that achieve societal goals through empathy, emotions, and co-creation with audiences.
Sustainable Development Goals and Values for MuseumErfgoed 2.0
How museums can engage their audiences and work together with them on Sustainable Development Goals, based on their core Values and storytelling, by using the GIVE-model
the GIVE board (social Goals, Idea&Identity, Values, Engagement / empathy / Education, previously known as -SET-) will help you with your organisation's identity, social (responsibility) approach, communication and supporting storytelling, based on core values and sustainable development goals, by discussing why and how to build relations, attract followers / fans and make your efforts profitable. The GIVE model will be part of the Ready SET Go! handbook, which is (still) a work in progress.
presentation of the GIVE model during ICOM CECA conference 2018 in Tbilisi, how museums education & cultural action, sustainable development goals and storytelling lead to value. Use this model to discuss the values of your organization and how action can be designed accordingly
8 digitale en sociale vaardigheden die kinderen moeten meekrijgenErfgoed 2.0
presentatie voor de (verkorte) workshop van Theo Meereboer over de 8 digitale en de sociale vaardigheden en competenties die kinderen moeten meekrijgen om in de 21e eeuw digitale intelligent te zijn en te handelen. Tijdens Mediawijsheid Congres 2018
The document discusses digital storytelling. Some key points include:
- Storytelling is a social and cultural activity of sharing stories through various media to educate and build community.
- Effective storytelling uses techniques like narrative structure, characters, point of view, drama and visual elements.
- New digital tools allow for interactive and immersive storytelling experiences through games, VR/AR, social media and mobile applications.
- Museums can use storytelling to make collections more engaging and meaningful by putting people and their motivations and emotions at the center.
The document discusses various aspects of digital storytelling. It touches on how storytelling can be used in museums to engage audiences, bridge cultural heritage to the present, and encourage co-creation of narratives. It provides examples of different storytelling tools that can be used both digitally and non-digitally, such as narrative flow, copywriting, drama/tension, visuals, games, VR/AR, social media, and activities. It also discusses principles of good storytelling like focusing on people, passion, and interactive story arcs.
presentatie voor Postgraduaat Erfgoedondernemer aan de Erasmus Hogeschool in Brussel. Onderdeel: co-creatie en het SET model voor het ontwikkelen van het (museale) principe in de organisatie, vanwaaruit betekenisvolle 'product-markt-combinaties 'in co-creatie kunnen ontstaan.
The document discusses digital storytelling and engagement in museums. It emphasizes that every story begins with a question and encourages seeking answers together with an audience. Storytelling starts by asking questions and going on a journey to find answers. Engagement is a process that can bring audiences from simply visiting a museum to becoming more involved with the institution. The document provides questions to guide developing an identity, projects, social engagement strategies, and business models for museums.
- Digital storytelling enhances traditional storytelling by allowing for interactivity, co-creation, non-linear structures, and cross-platform storytelling. It enables audience participation and engagement.
- For museums, digital storytelling can help them become more socially relevant by starting conversations about important issues and questions in society. It allows the museum to listen as well as share stories.
- The key is not the "digital" aspect, but using various media to make storytelling more engaging for audiences. Storytelling remains the most important element.
11. web 2.0?
- (bestaande) fora, wiki’s
- sociale media + communities
- lifehacking
- mobiele sites
- apps
- i.c.m. web 1.0 en andere media
Monday, November 21, 2011
18. sociale media: gesprekken en
ontmoetingen mogelijk maken
door elkaar te
- vinden (relevantie)
- boeien (beleving)
- binden (betrokkenheid)
een historisch gegeven...
Monday, November 21, 2011
28. + + loosen
listen
/ like-wise
learn (lifelong)
(l.a.t.-) relations
(be) love(d)
6 x L - in willekeurige volgorde en
gewicht (maar de laatste 2 voeden het waarom...)
toekomst van communities
Monday, November 21, 2011
29. in 3 lagen waarde toevoegen / waardevol zijn:
• voor de gebruiker zelf (gemak, plezier, betekenis)
• voor connecties tussen gebruikers (delen, contacten)
• voor de community als geheel (content >> relaties)
Monday, November 21, 2011
30. dat kost tijd.
community management: interactie = redactie
en levert ook veel (waarde) op
Monday, November 21, 2011
84. erfgoed toerisme
#
#
+ + + =
rss feeds metadata locatie, sociaal dynamische
publicaties linked data ter plekke, netwerk content,
(social) media mobiel, offline + beleving
(tezelfder)tijd online, en
ugc betekenis
wat kunnen we daar nog aan toevoegen?
Monday, November 21, 2011
85. erfgoed toerisme stip kanteleffect criteria
#
#
#
#
#
(meta)
Information
ie /
r elevant
g
belevin
en
lekk
ge
sp
ngsp
re
Social
kk
oeti
en
ontm
(real)Time
/
waarde
is
beteken
+
(location) Position
Monday, November 21, 2011
87. socialmedia community
#
#
•beschouw de sociale media / platform / community als
ontmoetingsplek, een agora, als (begin van) een gesprek
•positioneer dit als onderdeel van een groter netwerk;
denk daarbij excentrisch (de community telt, niet jouw
project)
•benader sociale media niet als een project, maar als
een proces
Monday, November 21, 2011
88. netwerken
#
2 aanbevelingen
• Zorg dat de gehele organisatie zich als netwerk in
netwerken begeeft, relaties aangaat, leert en dit deelt
met anderen.
• Maak gebruik van sociale media om te verbinden, te
faciliteren en de ‘loze ruimtes’ te overbruggen
Monday, November 21, 2011
89. bedankt voor de aandacht :-)
Stichting E30 / Erfgoed 2.0
stichtingE30.nl
theo @ stichtingE30 . nl
+31 6 48777421
meer op Erfgoed 2.0 en op het Locatie+Betekenis Lab
Monday, November 21, 2011
90. http://creativecommons.org/
De gebruiker mag:
Verspreiden, kopieren,
remixen, afgeleiden maken
Onder de volgende voorwaarden
Naamsvermelding: Theo Meereboer - COMMiDEA /
Stichting E30
Revenuen / hergebruik: Gelijk delen / onder dezelfde licentie
Monday, November 21, 2011
