1. Founding Partnership Opportunity
September 2012

2. 1 Driving foot traffic to stores
2 Offering customers incentives to spread the word for
stores whilst maintaining premium brand positioning
3 Sustained and multi-channel engagement with
customers
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3. • Gifted is NOT a gimmicky coupon/daily deal/promotional
code website
• Gifted is NOT Wrapp, a social gifting site that focuses on
generic, mainstream brands
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4. • Gifted lets consumers share unique retail experiences with their Facebook
friends by sharing “gift cards” from upmarket and boutique retailers
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5.  Gives customers a reason to enter the store – driving
foot traffic
 No cost to retailer unless customer in fact enters store
and makes purchase
 Creates a meaningful interaction with a new customer
and the brand – with their own lifetime value distinct from
their initial purchase
 Social marketing via recommendations increases trust
with your brand
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6. 1
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7. 2
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8. 3
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9. 4 5
6
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10. C lient:C lient: C lient: Presentation: Presentation:
Presentation: Presentation:
DGIFTED GIFTED GIFTED Logo and Initial Ideas Ideas Ideas Ideas
Logo and Initial Initial Initial
Logo and and
Logo
go Direction Direction obile Application
Logo Direction 1—M 1—M obile Application
Logo Directionobile Application
Logo 1—M 1—M obile Application
MY GIFTS GIFTS
MY GIFTS GIFTS
MY MY SEND SEND GIFT
SEND GIFT
SEND GIFTGIFT MY GIFTS GIFTS
MY GIFTS GIFTS
MY MY
Al i ce AnderAl i ce Al i ce Ander son
son Ander A
Al i ce Ander son son A A A
B
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$30 $30
$30
$30 $30 $30 $30 $30 D NSEN D NSEN D N O WD N O W
SEN OW O W SEN
M.J BALE M.J BALE M.J BALEM.J BALE
Am y Boul der yder y derE der E
Am y Am Am Boul
Boul Boul E E M.JM.J BALE BALE
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M.J
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$4$4$4$4 0
0 0 0 SEN D N O W D N O WD N O W N O W
SEN SEN SEN D
I LOREMLOREMLOREM STORESTORE
STORE STORE
LOREM
I I I
J J J J Add toAdd to Gift: Add to Gift:
Gift: Add to Gift:
K K K K $ 35 $ 35 $ 35 $ 35
Br dget L
Br i dget Anoukdget iAnouk
Br i dget iAnouk
Br L
Anouk L L
M M M M $0 $0 $0 $0 $ 10 0 $ 10 0 $ 10 0 $ 10 0
$20 $20 $20 $20 D NSEN D NSEN D N O WD N O W
SEN OW O W SEN
N N N N CUE CUE CUE CUE
STA RT STATI N G FRTN G FTI NGI F TI N G
GI F RTSTA TI STA RT G
GI GI O O O O SEN D GI FT D GI FTD GI FTD GI FT
SEN SEN SEN
CREATE CREATE GIFTS MY GIFTS
MY MY
CREATE CREATE GIFTS MY GIFTS CREATEMY GIFTS GIFTS
CREATE CREATEMY GIFTS GIFT
CREATEMY MY
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11. 11

12. Fully customise
terms and conditions
visible on the gift
card
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13. 13

14. Medium Outlay ROI analysis possible?
All gift cards sent for free ✓ Comprehensive reporting on:
(redemption funded by retailer) - number of gift cards sent
$3 per gift card redeemed in store1 - Individual insights into both recipients and senders of gift cards
(i.e. when customer is actually - No. of gift cards actually redeemed & value of corresponding sale
spending money) Note: US model has ~10% conversion rate from sent gift cards
TV advertising $35,000-2,000,000 per 30 second ✗ No ROI tracking
spot
Newspapers Full page ad in SMH (M-F) ✗ No definitive ROI tracking. On average advert will get attention of
$73,000; (Saturday) $93,000 ~2% of readers, ~0.5% of 2% will take action
Radio Minimum $7,000 for non-prime ✗ No ROI tracking
time 20x 30 sec adverts
Magazine $3,000-25,000 for full page ad per ✗ No ROI tracking
issue
Billboards $600-2,500 per month ✗ No ROI tracking
Direct Mail ~$2.20 per addressee ✗ No definitive ROI tracking
Facebook ~$0.8 per click through ✓ On average very low 0.2-0.3% click through rate for Facebook ads
~$4 for a Facebook “like” ✗ Difficult to value a Facebook “like” in terms of sales realised
Website SEM ~$2,500 per month ✓ Tangible ROI tracking for e-commerce sales
✗ No definitive ROI tracking for walk-in sales that stem from SEM work
1 Indicative pricing for comparison purposes, Actual commission per gift card will depend on agreement with retailer.
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15. • We will measure:
– Increase in foot traffic by counting number of cards
redeemed
– Increase in sales by measuring $ value of gift cards
redeemed
– Increased engagement with social media by
measuring number of impressions generated by gift
cards (i.e. number of gift cards shared over Facebook
x number of Facebook friends)
• To put this in perspective you can turn a 10,000 strong mail
list into a potential market of 2 million (e.g. if 10,000 original
customers have 200 unique Facebook friends)
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16. • Right now – we don’t. We want to work together with
our foundation partners and tailor our solution to you
first during a trial period
• We will introduce a commission based model once
we have your perfect solution
• 100% performance-based - we only get paid, when
you get paid
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17. • James
– Previously worked at Morgan Stanley, Macquarie
Bank, UBS and Pottinger
– james@mygifted.com / 0425 216 615
• Victor
– Previously worked at Topguest, a Silicon Valley startup
which built Facebook-powered software for the world’s
largest travel companies (including Hilton, Virgin and IHG)
– victor@mygifted.com / 0406 179 962
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18. • Confirm interest in being a founding partner with
Gifted
• Work together to design your engagement with your
customers via Gifted
• Get Gifting!
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