The document proposes using a multi-channel approach including a movie and comic book to promote HIV awareness among young male professionals in Namibia, with the goal of encouraging discussion and active participation. It notes that the movie was successfully distributed in Namibia and other Southern African countries, winning awards, while the comic book was published weekly in a newspaper and included in educational resources by the Namibian Institute for Educational Development.

1. Three and a Half Lives of Philip Wetu
Proposal for the German Health Practice Collection – GIZ Namibia

2. Approach
• Multi-media and multi-
channel approach to HIV
awareness
• Thematic focus on young male
professionals
• Audience is actively involved in
decision-making processes
• Movie and comic to be
facilitated: encourage
discussions and active
participation

3. Approach
• Context specific: relevant
topics that reflect local
realities
• Movie applicable in numerous
areas of life (i.e. WPPs,
schools, TV,…)
• Further development of idea
(comic) provides opportunity
to address more target groups

4. Results
• Movie rolled out in Namibia and six
other Southern African countries
• Winner of the Namibian Film Award
2010
• Comic published in 13 weekly episodes
in the newspaper “The Namibian” as
part of CSR  interactive and
participatory approach continued by
possibility to comment via SMS and
Facebook
• Comic included on the resource
literature list for life skills subject by the
Namibian Institute for Educational
Development (NIED)