California wine shipments to the US increased slightly by 1.1% in the first half of 2010, building on a 3.6% gain in 2009. Bottled wine imports rebounded with a 12.4% rise compared to a 1% decline in the first half of 2009. However, bulk wine imports fell 33% after tripling in 2009. Overall, combined shipments of California wines and imports grew modestly by 1.8% for the first half of the year as bottled imports increased but bulk imports declined.

2. 2010 Midyear
U.S. Wine Market Update
California wine shipments to the U.S.
edged up 1.1% during the first half of 2010
on top of a strong 3.6% gain last year.
Bottled wine imports came roaring back this year,
climbing by 4.7 million cases, or 12.4%, in
comparison with a 1% decline during the first half of
2009.
In contrast, bulk wine imports tripled last year to 12.9
million cases, but this year they dropped by 33% to
8.6 million cases.
The net result was that combined shipments of
California wines and imports grew by 1.8% through
June 2010.

3. Combined Wine Shipments to the U.S. Edged Up 1.8%
As Bottled Wine Imports Climbed 12% in the First Half
Six Months' Wine Shipments to US, Millions of Nine Liter Cases
+7% +1.8%
150 +4% +4% -1%
125
100
75
Imported Bottled
50 Imported Bulk
California
25
0
2006 2007 2008 2009 2010
Sources: Calif. BOE, US DOC. Includes imported bulk wines shipped by California wineries.
©2010 Gomberg, Fredrikson & Associates

4. Monthly Total California Shipments, 2008 to 2010
June 2010 Shipments Rose 5% On Strong US Growth
Millions of Nine Liter Cases
25
20
15
10
5
2008 2009 2010
0
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Source: California BOE. Includes packaged and bulk wine shipments to all markets.
©2010 Gomberg, Fredrikson & Associates

5. Bottled Imports Advanced Again in June, up 12%
While Bulk Imports Fell by 708,000 Eq. cases, Off 52%
Change from Month LY in Millions of Cases
Monthly Bulk and Bottled Bulk Wine
2.0 Wine Imports, 2008 to 2010
Bottled Wine
1.0
+12%
0.0
-52%
-1.0
-2.0
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J
2008 2009 2010
Source: US DOC. ©2010 Gomberg, Fredrikson & Associates

6. The Gomberg-Fredrikson Report is "the executive marketing
report of the American wine industry."
Originally created by wine industry pioneer Louis R. Gomberg in the
late 1940s, The Gomberg-Fredrikson Report it is the only
established information source that monitors monthly and annual
comparative shipments of leading California wineries and wine
imports by country. The report also provides insightful commentary
Jon Fredrikson, Editor and analysis of current conditions and trends shaping the market.
Strategic Insights to Help You Manage Your Grape & Wine Business
• Monthly commentary and analysis of leading California winery shipments.
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countries.
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• Monthly exports of American wine by country of destination.
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top 10 winery market shares and special charts and analyses.
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by price segment, California varietal sales estimates, and
other year-end summary analyses, charts and graphs.
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Fill out and return form on back of this page, order online at
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231 Ware Road, Suite 823, Woodside, California 94062-4538
www.GFAWine.com
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