Getting Started with Google+

Getting Started with
Google+
Personal Profiles
Kristi Hines
@kikolani

www.instantetraining.com

Top Considerations When Creating a Google Account

• Who will have access?

• Who will need access?

• What will this account be connected to?

• What if you leave your employer?


Your Personal Google+ Profile – SEO Basics


Your Personal Google+ Profile - Circles


Your Personal Google+ Profile – Organizing by Circles

• Organize who you follow by:

– Topic or interest

– Location

– Who you want to share with

– Who you want to see updates from


Your Personal Google+ Profile – Audience Engagement

• +1 posts, photos, videos, and comments.
• Comment on posts, photos, and videos.
• Tag connections using @Their Name.
• Create hangouts for video chat.


Getting Started with
Google+
Pages


Your Google+ Page – Create a Page

Go to plus.google.com/pages/create or
look for . Then choose a category.


Your Google+ Page – Local Business Category


Your Google+ Page - Subcategories

• Local Business & Places
– Home and Construction
– Education and Culture
– Entertainment and Recreation
– Banking and Finance
– Food
– Gas and Automotive
– Health and Beauty
– Insurance
– Lodging
– Manufacturing, Mining, Utilities, Agriculture, Fishing...
– Professional Services
– Shipping and Mailing
– Stores and Shopping
– Storage


Your Google+ Page – Local Business Example


Your Google+ Page – Other Category Options


Your Google+ Pages - Subcategories

• Product or Brand
– Aerospace and Defense – Gifts and Occasions
– Antiques and Collectibles – Health
– Apparel and Accessories – Home Decor
– Appliances – Home and Garden
– Arts and Entertainment – Jewelry and Watches
– Auto – Mature
– Baby and Kids – Media
– Business and Industrial – Music
– Celebrity – Office Supplies
– Computers and Hardware – Pets and Services
– Education – Public Figure
– Electronics – Software
– Fashion and Beauty – Sports and Outdoor Gear
– Financial Services – Tools and Equipment
– Food and Beverages – Travel
– Games and Toys – Website



• Company, Institution, or Organization
– Aerospace and Defense – Internet and Software
– Auto – Legal
– Banks and Financial – Media, News and Publishing
– Biotech and Chemicals – Mining and Materials
– Computer and Hardware – Non-profit
– Consulting and Business Services – Political Organization
– Education and Schools – Professional Services
– Energy and Utilities – Religious Organization
– Engineering and Construction – Retail and Consumer Merchandise
– Farming and Agriculture – Telecommunications
– Fashion and Beauty – Transport and Freight
– Food and Beverages – Travel and Leisure
– Government Organization
– Health
– Industrials
– Insurance



• Arts, Entertainment, or Sports
– Album – Newspaper
– Amateur Sports Team – Playlist
– Award Show – Professional Sports Team
– Blog – Radio Station
– Book – Record Label
– Concert and Performance – School Sports Team
– Concert Tour – Song
– Festival – Sporting Event
– Fictional Character – Sports League
– Magazine – Studio
– Movie – TV Channel
– Music Award – TV Network
– Music Band – TV Show
– Music Chart – TV / Move Aware
– Music Video – Video Game
– Musical Instrument – Visual and Performing Arts


Your Google+ Page – Important Elements

• Name – What will people search?
• Headline – Make a great first impression.
• Photostrip – Represent your brand.
• Introduction – Think conversions!
• Contact Info – Phone, address, email, etc.
• Website – Your main URL.
• Related Links – Other profiles, blog, top pages
on your website.


Your Google+ Page –Page Example


Your Google+ Page – Start the Conversation

• Post some updates including:

– Latest blog posts

– Articles about your brand / product

– Articles about your industry

– Ask a question


Your Google+ Page – Connect Your Website

developers.google.com/+/plugins/badge/

Your Google+ Page – Circles


Pros of Google+ Pages vs.
Facebook Pages


Why Google+? Direct Connection to Search


Why Google+? Direct Interaction with Fans

Google+ Pages can comment & like updates
on personal profiles – Facebook can’t!


Why Google+? Send Targeted Updates

• Google+ Pages can use circles like
personal profiles. Create circles for:

– Employees
– Partners
– VIP Customers
– Customers by Location
– Members of Loyalty Program


Why Google+? Live Chats

• Google+ Pages can also use the Hangouts
feature for live chats
with fans (10 max)!

• Hangouts with Extras
will have advanced
features including:


Pros of Facebook Pages vs.
Google+ Pages


Why Facebook? More Traffic


Why Facebook? More Followers


Why Facebook? More Customization


Why Facebook? Better Administration

Quickly see page notifications, add additional
admins, and get visitor insights!


Getting Started with Google+

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