1. Certified Social
Media Marketing
Specialist ™ Program
SM Module 10
Social Media Business
Practice and Implementation
www.CertificationInSocialMedia.com

2. Social Media Business Practice and
Implementation
Implement the concepts learned in previous
modules to successfully manage Social Media
campaigns, create a social media marketing plan
and effectively run a social media marketing
business.
www.CertificationInSocialMedia.com

3. Social Media Business Options
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Cloud Computing – Google+
SEO Services – SEO Report $500 Five to 10 Pages
Social Media / SEO Outsourcing
Social Media / SEO Consulting
Local Social Media Services
Video Marketing - YouTube
Social Media / SEO Training and Education
Production Services
www.CertificationInSocialMedia.com

4. Social Media Online Businesses
• Adsense & Affiliate Income
– Additional Income from Existing Websites & Blogs
– CJ.com, Linkshare.com
– Independent Affiliate Programs
– 1and1.com
– Clickbank Affiliate
– Best Practices
www.CertificationInSocialMedia.com

5. Social Media Online Businesses
• Amazon and Kindle
– Amazon A-Store
– Amazon Product Line
– Best Practices
www.CertificationInSocialMedia.com

6. Social Media Online Businesses
• Blogging and Content Marketing
• Creating content, Affiliate Marketing and Adsense
Wordpress websites and Blogs
Blogger
• Other Online Marketing Options
RevResponse
Directory Marketing
Selling Ads on Your Websites and Blogs
www.CertificationInSocialMedia.com

7. Managing Social Media Campaigns
• Basic Social Media Campaign
– Opening Facebook, Facebook Business Pages
• LinkedIn Personal Account
– LinkedIn Business Pages
• Google+ and Google+ Business Pages
• Twitter Profiles
• Pinterest, YouTube Channel(s),
www.CertificationInSocialMedia.com

8. Web Design Business
WordPress Web Design
– Easy to Learn
– Growing Popularity & Need
www.CertificationInSocialMedia.com

9. Local Social Media Marketing
– Smartphones – 60%+ of Cell Phone Users
– Businesses Need Help in Marketing
– Confusion about Social Media
– Hyper-local is Hot!
• Yext
www.CertificationInSocialMedia.com

10. Local Social Media Marketing
– Creating an Offer
• Offer 3 Packages – They Will Take the Middle Offer
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Local Sites
Local Directories
Review Sites
Social Media Local
Video Production
www.CertificationInSocialMedia.com

11. Creating a Video and YouTube
Marketing Profit Center
– The Importance of Video
– Video Creation Options
– Subject Matter “Expert”
– Optimizing Uploaded Videos for Income
– Sharing and Embedding Videos
www.CertificationInSocialMedia.com

12. Fiverr and Fiverr Arbitrage
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Logo Design
Facebook “Likes” / Twitter Followers
Video Posting – 30+ Sites
Article Writing (Caution)
YouTube Views, Comments, Likes
www.CertificationInSocialMedia.com

13. Income from Information Products
– What Is An Information Product
– Types of Information Products
• It All Begins with a Book – Write One!
– The Information Product Pipeline
– Producing Information Products
www.CertificationInSocialMedia.com

14. Income from Information Products
– Marketing Information Products
• Give it Away First
• The Free Stuff Sells the Paid Stuff
– What a $97 Product Can do for Your Life!
• Sell 1 per Day x $99 = $36,135 Extra Income
• Sell 1 per Day x $299 = $109,135 Extra Income
www.CertificationInSocialMedia.com

15. Create a Social Media Marketing Plan
• Proposals / Agreements
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Keep them Simple
What are you offering? Detailed
Services Offered
Payment Plan
• Bid High – Offer 3 Options
www.CertificationInSocialMedia.com

16. Social Media Online Businesses
• Signing the Agreement
Turn the Proposal into the Agreement
Add the Responsibilities both Yours and Theirs
Remember that Content is Extra
Payment in Advance / 50%/50%
www.CertificationInSocialMedia.com

17. Tools to Run a Social Media
Marketing Business
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Using Short Cut Tools
– Hootsuite
– Constant Contact – Simple Share
– Fiverr for help
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Browser Tools
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Hootsuite
Pinterest
Delicious
Others
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Publishing and Information Marketing
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Scaling Your Services
www.CertificationInSocialMedia.com