Getting Past Gotcha: Paid Editing of Wikipedia
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This document summarizes a presentation about improving relations between Wikipedia and the public relations industry regarding paid editing. It discusses the troubled past of conflict of interest editing and outlines new initiatives like the Corporate Representatives for Ethical Wikipedia Engagement and a statement on Wikipedia from participating communications firms to develop best practices and guidelines for ethical engagement. The goal is to move past controversies and "gotchas" and build understanding between the two communities.
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- 1. PAID EDITING OF WIKIPEDIA GETTING PAST “GOTCHA” Presented by: Andrew Lih • American University Phil Gomes • Edelman Sam Ford • Peppercomm William Beutler • Beutler Ink SXSWi 2015 Austin, TX March 13, 2015 #wikiPRCOM #SxSWi #sxsw Conference: Hashtag:
- 2. WE NEED TO TALK ABOUT PAID EDITING SXSW 2015 breaking news: nypd wikipedia edits
- 3. A TROUBLED PAST THE WIKIPEDIA COMMUNITY AND PR / MARKETING INDUSTRY ARE OFTEN AT CROSS-PURPOSES 01
- 4. WE NEED TO TALK ABOUT PAID EDITING SXSW 2015 conflict of interest (WP:COI)
- 5. WE NEED TO TALK ABOUT PAID EDITING SXSW 2015 REQUEST EDIT TEMPLATE
- 6. WE NEED TO TALK ABOUT PAID EDITING SXSW 2015 part of the problem
- 7. PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015 History of COI Editing Conflict-of-interest editing on Wikipedia catalogues the “greatest hits” in self-interested Wikipedia edits from the site’s early years through today
- 8. PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015 Fortune 500 on Wikipedia 88%—Google lists Wikipedia in the top 5 results for company searches 96%—Bing lists Wikipedia in the top 5 results for company searches Original research by Robert Lawton
- 9. PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015 THUS SPAKE JIMBO June 2009: “It is not ok with me that anyone ever set up a service selling their services as a Wikipedia editor, administrator, bureaucrat, etc.” May 2012: “I am opposed to allowing paid advocates to edit in article space at all, but am extremely supportive of [giving them] other helpful paths to assist us” Photo: Niccolò Caranti
- 10. WE NEED TO TALK ABOUT PAID EDITING SXSW 2015 wikimedia’s new terms of use
- 12. WIKIPEDIAN-IN- RESIDENCE TRADITIONAL VOLUNTEER EDITOR PAID UNPAID UNCONFLICTED CONFLICTED “POV WARRIOR” BLACK HAT EDITOR
- 13. WIKIPEDIAN-IN- RESIDENCE TRADITIONAL VOLUNTEER EDITOR PAID UNPAID UNCONFLICTED CONFLICTED “POV WARRIOR” BLACK HAT EDITOR PASSIONATE ADVOCATE WHITE HAT CONSULTANT
- 14. AN UNCERTAIN FUTURE THE WIKIPEDIA COMMUNITY AND PR / MARKETING INDUSTRY ARE OFTEN AT CROSS-PURPOSES 02
- 15. WE NEED TO TALK ABOUT PAID EDITING SXSW 2015 Corporate representatives for ethical wikipedia engagement (CREWE)
- 16. PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015 CREWE Flow chart Contributors Fred Bauder William Beutler John Broughton John Cass Dave Coustan Phil Gomes Pierre B. Gourde Jake Ocaasi Robyn Segal Jeff Taylor Smart SE
- 18. PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015 Donovan house group A group of 12 digital PR leaders, Wikipedians and academics met in Washington, DC on February 7, 2014 to discuss issues affecting both communities
- 19. PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015 Statement on Wikipedia from participating communications firms (WP:PRCOM)
- 20. PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015 INDUSTRY REACTION “It is my hope [to] create a new relationship between our industry and Wikipedia. But that will only happen if those of us in PR are prepared to call out bad behavior by unethical firms.” —Richard Edelman
- 21. PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015 INDUSTRY REACTION MSL Group chief communications officer circulated internal memo informing team members of the company’s participation in the PRCOM statement
- 22. PAID EDITING OF WIKIPEDIA: GETTING PAST GOTCHA SXSW 2015 best practices for PR Presented by Beutler Ink, Council of Public Relations Firms, and Institute for Public Relations
- 23. WE NEED TO TALK ABOUT PAID EDITING SXSW 2015 ‣ Statement on Wikipedia from participating communications firms ‣ Corporate Representatives for Ethical Wikipedia Engagement ‣ CREWE Flowchart ‣ Wikipedia and the Communications Professional: A Primer ‣ “We Need to Talk about Paid Editing” Wikimania 2014 presentation ‣ “Wikipedia in 60 Seconds” newsletter ‣ And much, much more! additional resources bitly.com/wikiprcom