As we all know, there are more confounding alarm clocks than elegant iPods in the world. Despite our knowledge of design, companies continue to churn out bad products. How can we improve our chances of creating great products? I think it requires designers to understand a little about finance and strategy, and managers to know a little about design. It requires using design skills to communicate, selling your ideas, and patience.
During this event I'll introduce a few specific techniques for thinking about the business situation. Then when you're tired of listening to me we can do an exercise to create a product that fits a particular strategy, then talk about how this approach applies to your everyday work. Hopefully it'll be both useful and fun.
How to Prepare Your Startup for Venture Capital Investmentideatoipo
Getting venture capital funding is the ultimate yet often elusive goal of many Silicon Valley startups. Venture capital funding dramatically improves a startup's chances of having a big IPO or buy out exit. Most startups at their inception have the hope, if not the expectation, that they will eventually receive venture capital funding.
In the current environment, venture capital funding has become more competitive, but it is still available. This presentation will cover what a startup should do to prepare for venture funding, what essential steps to take, what venture capitalists expect and how to avoid venture capital deal breakers.
How to Prepare Your Startup for Venture Capital Investmentideatoipo
Getting venture capital funding is the ultimate yet often elusive goal of many Silicon Valley startups. Venture capital funding dramatically improves a startup's chances of having a big IPO or buy out exit. Most startups at their inception have the hope, if not the expectation, that they will eventually receive venture capital funding.
In the current environment, venture capital funding has become more competitive, but it is still available. This presentation will cover what a startup should do to prepare for venture funding, what essential steps to take, what venture capitalists expect and how to avoid venture capital deal breakers.
In this deck I explore how design can improve products and industrial processes showing how starting from a radical change in the approach to business, any company could improve not only their own products, but can literally create new needs in their customers and, at the end, new markets and new business potential.
A lot of what we know about user experience comes from the fields of cognitive science, psychology, and neuroscience. However, often this information ends up coming over as pop psychology, instead of through actual research. Here I discuss 5 myths that I've heard a lot in the UX community, and how they stand up to science.
There’s a dirty secret in the turf war between agile, lean, and waterfall: they each use the same product development process. What’s different isn’t their process, but how they apply design activities in different ways to eke out different design value.
So how can you alter the design process? Even better, how can you customize the process to provide more value for the way your organization works? How should you change the design process from sprint to sprint to get the most value out of your design activities?
How do you hack user experience?
UX in Agile: How one team is making it workWill Sansbury
At Daxko, specialized knowledge doesn’t mean specialized work. It means responsibility to coach the entire team to execute well within the specialist’s area of expertise. That’s how we approach user experience (UX) design—our embedded designers on each team have a responsibility to coax good design out of the team through a variety of methods and techniques, but they’re not solely responsible for generating the design.
In this combination presentation and panel discussion for PMI Atlanta's Agile Interest Group meeting, we shared how we work at Daxko, how we account for UX in project planning, and how we practice design as a team sport. We also fielded audience questions and gave an honest and transparent view into what we’ve done that works as well as some of the failed experiments we’ve undertaken.
Taller de experiencia de usuario en el Congreso de Periodismo Digital de FOPE...Emiliano Cosenza
A veces construimos productos periodísticos técnicamente novedosos, pero la audiencia no los adopta. En general, esto se debe a que la experiencia de uso es mala, porque los usuarios no los consideran útiles y fáciles de usar.
¿Podemos definir cómo será la experiencia de nuestros usuarios? ¡Por supuesto! El primer paso es tomar la decisión de diseñarla desde cero y poner mucho foco en las personas.
En el taller vimos algunas técnicas rápidas para salir de la caja y pensar soluciones poniéndonos en sus zapatos. No sólo para que les resulte fácil de usar, sino también para que disfruten hacerlo. Y se enamoren de nuestro producto.
Taken from Future of Web Design (#FOWD), London 2015 Conference. http://futureofwebdesign.com/london-2015
Reports are in from Twitter, Medium, and the like; we can’t make full comps, use Photoshop, or even utter the phrase 'visual design' anymore. What’s a designer to do? Has our role evaporated? Fear not! Dan Mall will help redefine the tasks of the modern day designer in light of the multi -device world that snuck up on us.
The Kenya Ushahidi Evaluation Project was 9-month Ushahidi evaluation project in partnership with the Harvard Humanitarian Initiative supported by the Knight Foundation. Jennifer Chan and Melissa Tully conducted research which lead to the creation of case studies and toolboxes. (2011) This is Toolbox #1: Assessment.
Diseño de la experiencia de usuario para emprendedores tecnológicos - Proyec...Emiliano Cosenza
Qué aspectos podemos tener en cuenta para lograr que nuestro producto digital no sólo sea fácil de usar, sino también que las personas disfruten hacerlo.
Nos enfocaremos en cómo somos como usuarios y en cómo podemos diseñar con ellos y alrededor de ellos, hasta lograr que tengan la mejor experiencia.
It has been argued that UX standards are just a seductive fantasy. No matter what we do, our carefully-crafted libraries and templates seem inevitably doomed, sacrificed to one-off solutions pushed live in the name of "Agile." Yet we, as designers, continue to find ourselves spending countless hours re-explaining basic interactions and citing best practices. Inevitably, someone will suggest the development of site-wide standards…
And the process begins again.
This session will present Style Frameworks, a new standards format designed to break this cycle. Style Frameworks consolidate visual and coding standards from marketing, user experience and engineering into a single, unified source supported by the entire company. This step-by-step walkthrough will cover everything required to create and effectively maintain a Style Framework. In the end, attendees will be provided a link to download a sample Style Framework they can freely modify and implement right away.
A decisão em equipe envolve vários agentes, critérios, alternativas, interesses, pontos de vista conflitantes e grupos de pressão. Quando uma equipe não consegue tomar uma decisão, o poder da decisão acaba ficando na mão de uma única pessoa (uma fuga para o velho paradigma de gestão, onde poucos pensam e a maioria apenas executa o que foi pensado). Nessa apresentação, você vai conhecer 5 abordagens diferentes para tomar decisões em equipe. São papéis, técnicas e ferramentas que farão a sua equipe trabalhar de maneira efetiva na resolução de problemas cada vez mais complexos, praticando a auto-gestão e aumentando sua autonomia.
Slides da Trend Talk apresentada no Agile Trends 2014.
The elements of product success for business leadersNick Myers
All software, whether it's for consumers or workers, needs to meet the ever growing demands people have in today’s world. Greater user expectations and influence are forcing companies to create and deliver better products, but not every organization has a rich heritage in software creation like tech giants Apple and Google. Most companies need to be more customer-focused, become design specialists, and transform their cultures as they shift to become both software makers and innovators.
Myers, a 16 year specialist in design and head of design services at Cooper, will share the elements of product success that companies need to possess and be market leaders: user insight, design, and organization. Myers will share principles and techniques that successful innovative companies use to truly understand their customers. He’ll also discuss the methods effective designers use to support their customers and create breakthrough ideas and delightful experiences. And he’ll finish by sharing the magic formula organizations need to deliver ground-breaking experiences to market.
This talk was initially given at Visualize 2012.
Keynote presentation delivered on November 12, 2016 at the 10th Italian Information Architecture Summit in Rome, Italy.
Description of the talk:
https://jarango.com/2016/11/22/leaving-your-mark/
In this deck I explore how design can improve products and industrial processes showing how starting from a radical change in the approach to business, any company could improve not only their own products, but can literally create new needs in their customers and, at the end, new markets and new business potential.
A lot of what we know about user experience comes from the fields of cognitive science, psychology, and neuroscience. However, often this information ends up coming over as pop psychology, instead of through actual research. Here I discuss 5 myths that I've heard a lot in the UX community, and how they stand up to science.
There’s a dirty secret in the turf war between agile, lean, and waterfall: they each use the same product development process. What’s different isn’t their process, but how they apply design activities in different ways to eke out different design value.
So how can you alter the design process? Even better, how can you customize the process to provide more value for the way your organization works? How should you change the design process from sprint to sprint to get the most value out of your design activities?
How do you hack user experience?
UX in Agile: How one team is making it workWill Sansbury
At Daxko, specialized knowledge doesn’t mean specialized work. It means responsibility to coach the entire team to execute well within the specialist’s area of expertise. That’s how we approach user experience (UX) design—our embedded designers on each team have a responsibility to coax good design out of the team through a variety of methods and techniques, but they’re not solely responsible for generating the design.
In this combination presentation and panel discussion for PMI Atlanta's Agile Interest Group meeting, we shared how we work at Daxko, how we account for UX in project planning, and how we practice design as a team sport. We also fielded audience questions and gave an honest and transparent view into what we’ve done that works as well as some of the failed experiments we’ve undertaken.
Taller de experiencia de usuario en el Congreso de Periodismo Digital de FOPE...Emiliano Cosenza
A veces construimos productos periodísticos técnicamente novedosos, pero la audiencia no los adopta. En general, esto se debe a que la experiencia de uso es mala, porque los usuarios no los consideran útiles y fáciles de usar.
¿Podemos definir cómo será la experiencia de nuestros usuarios? ¡Por supuesto! El primer paso es tomar la decisión de diseñarla desde cero y poner mucho foco en las personas.
En el taller vimos algunas técnicas rápidas para salir de la caja y pensar soluciones poniéndonos en sus zapatos. No sólo para que les resulte fácil de usar, sino también para que disfruten hacerlo. Y se enamoren de nuestro producto.
Taken from Future of Web Design (#FOWD), London 2015 Conference. http://futureofwebdesign.com/london-2015
Reports are in from Twitter, Medium, and the like; we can’t make full comps, use Photoshop, or even utter the phrase 'visual design' anymore. What’s a designer to do? Has our role evaporated? Fear not! Dan Mall will help redefine the tasks of the modern day designer in light of the multi -device world that snuck up on us.
The Kenya Ushahidi Evaluation Project was 9-month Ushahidi evaluation project in partnership with the Harvard Humanitarian Initiative supported by the Knight Foundation. Jennifer Chan and Melissa Tully conducted research which lead to the creation of case studies and toolboxes. (2011) This is Toolbox #1: Assessment.
Diseño de la experiencia de usuario para emprendedores tecnológicos - Proyec...Emiliano Cosenza
Qué aspectos podemos tener en cuenta para lograr que nuestro producto digital no sólo sea fácil de usar, sino también que las personas disfruten hacerlo.
Nos enfocaremos en cómo somos como usuarios y en cómo podemos diseñar con ellos y alrededor de ellos, hasta lograr que tengan la mejor experiencia.
It has been argued that UX standards are just a seductive fantasy. No matter what we do, our carefully-crafted libraries and templates seem inevitably doomed, sacrificed to one-off solutions pushed live in the name of "Agile." Yet we, as designers, continue to find ourselves spending countless hours re-explaining basic interactions and citing best practices. Inevitably, someone will suggest the development of site-wide standards…
And the process begins again.
This session will present Style Frameworks, a new standards format designed to break this cycle. Style Frameworks consolidate visual and coding standards from marketing, user experience and engineering into a single, unified source supported by the entire company. This step-by-step walkthrough will cover everything required to create and effectively maintain a Style Framework. In the end, attendees will be provided a link to download a sample Style Framework they can freely modify and implement right away.
A decisão em equipe envolve vários agentes, critérios, alternativas, interesses, pontos de vista conflitantes e grupos de pressão. Quando uma equipe não consegue tomar uma decisão, o poder da decisão acaba ficando na mão de uma única pessoa (uma fuga para o velho paradigma de gestão, onde poucos pensam e a maioria apenas executa o que foi pensado). Nessa apresentação, você vai conhecer 5 abordagens diferentes para tomar decisões em equipe. São papéis, técnicas e ferramentas que farão a sua equipe trabalhar de maneira efetiva na resolução de problemas cada vez mais complexos, praticando a auto-gestão e aumentando sua autonomia.
Slides da Trend Talk apresentada no Agile Trends 2014.
The elements of product success for business leadersNick Myers
All software, whether it's for consumers or workers, needs to meet the ever growing demands people have in today’s world. Greater user expectations and influence are forcing companies to create and deliver better products, but not every organization has a rich heritage in software creation like tech giants Apple and Google. Most companies need to be more customer-focused, become design specialists, and transform their cultures as they shift to become both software makers and innovators.
Myers, a 16 year specialist in design and head of design services at Cooper, will share the elements of product success that companies need to possess and be market leaders: user insight, design, and organization. Myers will share principles and techniques that successful innovative companies use to truly understand their customers. He’ll also discuss the methods effective designers use to support their customers and create breakthrough ideas and delightful experiences. And he’ll finish by sharing the magic formula organizations need to deliver ground-breaking experiences to market.
This talk was initially given at Visualize 2012.
Keynote presentation delivered on November 12, 2016 at the 10th Italian Information Architecture Summit in Rome, Italy.
Description of the talk:
https://jarango.com/2016/11/22/leaving-your-mark/
This is the slide presentation for the first session of the RECA Virginia Prelicensing class, held at the Fredericksburg Association of Realtors. www.RECASuccess.com
Driving project success across the enterprise final jlwJames Watson
Project Management: 7 Keys to gaining cross-functional buy-in for a technology project.
This presentation is especially relevant to enterprise software implementations.
Sales win loss analysis - Increase your sales closure ratio by 10% in less th...Roch Gauthier
This free eBooklet contains all the information and best practices you need to start a sales win/loss analysis program. You will learn how to:
1) Figure out what sales win/loss analysis is worth to your organization
2) Sell the idea to management
3) Conduct sales win/loss analyses
4) Leverage the sales win/loss insight and lessons learned
Startup Funding Options - From Kickstarter to Venture Capital - Dreamforce 20...Salesforce Partners
What if you could get the inside scoop on the key drivers that leading venture capital firms look for when funding a cloud startup? Join us to learn the tips and techniques used to attract VC funding for your company, including Force.com ISV success stories. This session is primarily for C-level, business development, and entrepreneurs
Love 'em or Lose 'em: Taking Care of Your Top PerformersPayScale, Inc.
When it comes to employee retention, what could you learn from Cupid? Do you offer the right rewards and say all the right things to your top performers? Maybe it’s time to brush up on your skills and attend a day in charm school.
In this webinar you’ll learn:
•“Fatal” compensation mistakes that can send top performers running for the door.
•The risks associated with losing top performers.
•How to create a compensation program that has top performers seeking you
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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2. “The Promising Syllabus”
I promise to help you do something you probably couldn’t
do before, but…
We all need to take responsibility for our own learning
1. Explain what you want to know
2. Ask clarifying questions
3. Tell us about your experience
Agreed?
Great, let’s get started…
3. When design is the strategy
quot;[the iPhone is pushing operators] to meet its design
vision rather than the other way around and refuses to be
tied to requirements that befuddle the UI and lead to an
incoherent user experience. Stan Sigman (CEO of
Cingular) revealed that Cingular had entered into a
contractual agreement with Apple two years ago without
ever seeing the product, based purely on the strength of
the design vision.”
http://visionmobile.com/blog/2007/01/iphone-delivers-a-genuinely-disruptive-ui/
4. For the rest of us…
quot;I understand that we must compromise with the larger
forces of business that buffet us, but that doesn't mean
we have to become quislings. Just because they force ill-
chosen compromises upon us does not mean that we are
required to justify them as being necessary or even
adequate.quot;
– Alan Cooper, IxDA email discussion, not too long ago
5. My framework…
Discover the Align your
Know Understand
company’s customer need
business your
competitive with company
fundamentals context
advantage priorities
6. Discover the Align your
Know Understand
company’s customer need
business your
competitive with company
fundamentals context
advantage priorities
Concepts and
vocabulary
Financial basics
Scenarios
7. Meet Them More Than Halfway
“The better strategy for
designers would be to regard
the current effort to educate
the CEO about how designers
see the world as a lost cause,
and instead try to educate
themselves on how the CEO
sees the world.”
- Richard Farson, “Designers
as Leaders”
http://www.wbsi.org/farson/com_design_leaders.htm
8. Financials + Scenarios
Expected Return
Ignoring fees to calculate the expected return of loan interest and equity
Outcomes
Replay loan, no Replay loan, 50% Replay loan, 100% of Replay loan,
Fail after 3 years Fail after 4 years equity of equity equity 150% of equity
Percentage of loan repayment 60% 80% 100% 100% 100% 100%
Average Investment $ 8,333,333 $ 8,333,333 $ 8,333,333 $ 8,333,333 $ 8,333,333 $ 8,333,333
Loan repaid $ 5,000,000 $ 6,666,667 $ 8,333,333 $ 8,333,333 $ 8,333,333 $ 8,333,333
Interest gained $ 990,000 $ 1,320,000 $ 1,650,000 $ 1,650,000 $ 1,650,000 $ 1,650,000
Probability of outcome 2% 3% 5% 15% 65% 10%
Expected value of loan repayment $ 119,800 $ 239,600 $ 499,167 $ 1,497,500 $ 6,489,167 $ 998,333
Equity multiple 0 0 0 2 4 6
Potential equity $ - $ - $ - $ 16,666,667 $ 33,333,333 $ 50,000,000
Probability of outcome 2% 3% 5% 15% 65% 10%
Expected value of equity $ - $ - $ - $ 2,500,000 $ 21,666,667 $ 5,000,000
Expected value of loan and equity $ 119,800 $ 239,600 $ 499,167 $ 3,997,500 $ 28,155,833 $ 5,998,333
Expected return $ 39,010,233
• Numbers can be sketches and prototypes
• Financial models are based on assumptions about the
future of the product
• Scenarios can be written in Excel
9. Case Study of Corporate Strategy: Microsoft
In 2005 an internal memo by Ray Ozzie, Microsoft CTO,
was published publicly…
10. Summary of Ozzie’s Recommendation: Scenarios
1. Work with division presidents to assign “scenario
owners”
2. Work with these individuals “to concretely map out
scenarios and pragmatically assess changes needed in
product and go-to-market plans related to services and
service-based scenarios” both short- and long-term
3. “All Business Groups …develop their plans to embrace
this mission and create new service offerings that deliver
value …and… utilize the platform capabilities…”
4. A blog
11. Discover the Align your
Know Understand
company’s customer need
business your
competitive with company
fundamentals context
advantage priorities
Concepts and Interpersonal
vocabulary relationships
Financial basics Dialog style
Scenarios
12. Abductive Reasoning
When faced with: Try:
Negotiation Collaboration
Jump to obvious options Generate new options, use a
process to narrow them down, then
decide
Constraints Question the constraints, and
generate options within the
constraints
quot;We can't afford the new widget. Do you want to use existing widget A
or B?quot;
“What else do we have? How else can we use it? How else can we
get the money for the new widget? Can the new widget do something
additional to help the people making the financial decision? Let’s
brainstorm more options…”
For more on abductive thinking see Liedtke, http://www.rotman.utoronto.ca/pdf/rotman_mgmt_winter03.pdf
13. The Neuroscience of Leadership
David Rock and Jeffrey Schwartz
• Change is pain Organizational change is unexpectedly difficult
because it provokes sensations of physiological discomfort.
• Focus is power The act of paying attention creates chemical and
physical changes in the brain.
• Expectation shapes reality People’s preconceptions have a
significant impact on what they perceive.
So…
• Focus people on solutions instead of problems
• Let them generate their own insights
• Keep them focused on their insights
http://www.strategy-business.com/press/article/06207?pg=all
14. Discover the Align your
Know Understand
company’s customer need
business your
competitive with company
fundamentals context
advantage priorities
Concepts and At each level:
Interpersonal
vocabulary relationships
Corporate
Financial basics Dialog style
Business unit
Scenarios
Business model
Product Line
Product
Operations
15. Example: Acme Publishing Company
Strategy:
“Change mix of business to keep up with evolving
consumers and advertisers; become more brand-centric
and expand market-leading brands; innovatively attract new
customers; and explore new revenue opportunities through
cross-selling and multi-platform sales.”
Implications for the designer:
Talk about new design team hires in terms of how it will
benefit marketing
Try to introduce features that also become ‘marketing
features’, e.g. Wow/viral features
16. Many paths to success…
•Coke
•Apple
•General Motors
Customer Focus
•Time Inc.
•Alessi
•AIG
Role that design plays in offering
17. Product Level Focus
•Kodiac
•Corvette
Customer Focus
•Silverado
•Aveo
Role that design plays in offering
19. Evolving Strategy
Google
Google 1.0 search engine
Google 2.0 sold its search capacity to AOL/Netscape,
Yahoo…
Google 3.0 sold simple text ads linked to search results
Google 4.0 inserted relevant ads into any and all Web
content
Google 5.0 is an innovation factory that produces a
torrent of new Web-based services, including Gmail,
Google Desktop, and Google Base
Gary Hamel, “Management à la Google”
http://tinyurl.com/o4w7f
21. Discover the Align your
Know Understand
company’s customer need
business your
competitive with company
fundamentals context
advantage priorities
Concepts and Interpersonal At each level:
Align with short-term
vocabulary relationships priorities
Corporate
Financial basics Dialog style Align with strategy
Business unit
Scenarios Develop an
Business model approach for
building your
Operations capabilities
(e.g. bootstrapping)
23. Business Strategy in One Slide: Porter’s Generic Strategies
“Strategic management is the process of specifying an organization's objectives,
developing policies and plans to achieve these objectives, and allocating resources so
as to implement the plans. It is the highest level of managerial activity, usually
performed by the company's Chief Executive Officer (CEO) and executive team. It
provides overall direction to the whole enterprise. An organization’s strategy must be
appropriate for its resources, circumstances, and objectives. ”
Porter’s Generic Strategies:
• Cost Leadership: sell at lower prices, usually by lower
costs or by selling in volume
• Niche: focus on one audience type and satisfy their
particular wants or needs
• Differentiation: offer a perceivably different brand,
product, or service
http://www.quickmba.com/strategy/generic.shtml
31. Blue Ocean Exercise: Online Diet & Fitness Programs
High Weight
Watchers
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Invent a blue ocean business concept that will offer something radically different and cost less than
competitors. Add additional criteria to this graph if you like.
What is the name of the product or service?
How is it better for customers?
How does that way of serving customers also help save money?