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Six Principles for
Beautiful Digital
Products



John Payne 

                     1
About Me

Industrial Design background, Master of Design from IIT
20+ years in Design Consulting
Founding Principal at Moment
2012 Co-Chair for Business Ethnography conference
Professor in MS, Strategic Design Management at Parsons

                                                           2
About Moment

We’ve been in business since 2002
We are 40 people, focused on Design
Over 75% of our current work is part of an on-going
product development and evolution projects of 3+ years
Nearly 90% of our work is by personal recommendation

                                                          3
What we do

Digital Product Design
•  User Research
•  Product Planning
•  Interface Design


                          4
5
6
What makes (digital)
products beautiful?







                       7
What makes (digital)
products beautiful?







                       8
Dieter Rams


               9
10
11
12
Aesthetic
Clear
Useful




             13
Charles and Ray Eames


                         14
15
16
17
18
Aesthetic
Clear
Useful
Appropriate 
Responsible



                19
What makes (digital)
products beautiful?







                       20
21
22
23
Aesthetic
Clear
Useful
Appropriate 
Responsible
Innovative?


                24
”The essence of innovation must
  clearly be seen in all of a
  product’s functions. Current
  technological development
  keeps offering new chances for
  innovative solutions.”

- Dieter Rams
                                   25
"Innovate as a last resort. 
 
More horrors are done in the
  name of innovation than any
  other.”

- Charles Eames



                                 26
Aesthetic
Clear
Useful
Appropriate 
Responsible
Innovative


                27
Thanks!
 



John Payne @jeanphony
@momentdesign



                         28

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Six Principles for Beautiful (Digital) Products