The document outlines strategies for increasing product clicks on the ESP platform, including best practices for product descriptions, images, and SEO. It emphasizes the importance of accurate inventory data, relationship building with distributors, and utilizing analytics for campaign optimization. Additionally, it encourages regular review and iteration of marketing efforts to improve performance.

1. Welcome to
How to Get More Clicks in ESP
we will be starting in a few minutes

2. How to Get More Clicks in
ESP
How to Get More Clicks in ESP

3. Ask us questions!
(we won’t bite, promise)
We will try to answers them in
real time, any we don’t get to in
the webinar we will answer at
the end.
How to Get More Clicks in ESP

4. Colin Roth
Digital Marketing Manager
croth@asicentral.com
who are we?
Chris Bennett
Product Manager
cbennett@asicentral.com
How to Get More Clicks in ESP

5. Before we get
started…
How to Get More Clicks in ESP

6. Poll: How are you currently
checking your product’s
performance in ESP
1.We just kinda know when it works
2.We check our Connect dashboard
3.We talk to our rep
4.We have someone who does this for us
How to Get More Clicks in ESP

7. Agenda:
• Typical distributor use case
• Learn about product data
• Optimizing product clicks in ESP
• Analytics/Unique tracking
How to Get More Clicks in ESP

8. How do distributors
actually search in ESP?

9. How to Get More Clicks in ESP
Typical end-to-end use case

10. Okay, so how does that
help me?

11. What distributors look for
• Confirmed pricing
• Virtual Sample enabled
• Supplier ratings
– Last 18 months, constantly encourage distributors to rate you
• Product images
– At least 600px by 600px at 300dpi
– More specific details can be found here
How to Get More Clicks in ESP

12. Why distributors look for it
• Distributors want to be able to quickly present
information to their end-buyer clients
• ASI can help you and your team get your
products up-to-date in your Connect dashboard
– for free.
How to Get More Clicks in ESP

13. How to Get More Clicks in ESP

14. Why it helps you
• Distributors want to work with the same
suppliers.
• Focus on building a great relationship
• You can also rate distributors based on your
past experiences
How to Get More Clicks in ESP

15. SEO in ESP

16. Tips to getting in more searches
• Give a solid product description
– This creates less work for distributor so they don’t have to go in and edit
information in the Presentation Tool
• Have high quality product images
– ESP supports up to 1200px by 1200px
• Accurate inventory/pricing data – this is a big one
– Make sure you are always up-to-date with current inventory, distributors
often filter by inventory and is a great way to end up in more searches.
How to Get More Clicks in ESP

17. Build a strategy for your
campaign

18. Tips for better results with your
marketing efforts
• Review your data once a week
– Your rep can go over various campaign data
• Iterate and make small changes
– If you are not making constant changes to product descriptions or testing
pricing, there is no way to determine what you need to do to improve your
SEO in ESP
• Use unique phone numbers and emails in ESP
– This allows you to see where exactly distributors are finding your products
(i.e. an Email Express Blast or a product description in ESP)
How to Get More Clicks in ESP

19. How to start a campaign around pens
• Where you rank
• How many product clicks you’re getting
• Figure out how much advertising you need (if
any)
How to Get More Clicks in ESP

20. Have a strategy and sales plan for
how you want to attack ESP
How to Get More Clicks in ESP

21. Talk to your rep about
how your products are
preforming in ESP

22. What you can do to increase
product clicks?
How to Get More Clicks in ESP

23. 1. Break down the goal of the ad
2. Don’t make marketing that
complicated
3. Think about the profiles of your
customers
• Most Popular
• New product flag
• Product of the day
• Email Express/Supplier Specials
Easy ways for you to get more clicks in ESP
How to Get More Clicks in ESP

24. We will spend the
remainder of the time
answering your questions!
That’s all
Folks!