The document provides a comprehensive guide for creating a business pitch aimed at advisors, investors, and partners, emphasizing the importance of clearly defining the problem and solution. It outlines steps for setting measurable objectives, understanding the target market, and formulating a go-to-market strategy while addressing competition and financial projections. Additionally, it highlights the necessity of identifying risks and mitigation plans as well as creating value for stakeholders.

1. Your pitch to
• Advisors
• Investors
• Partner companies
• Co-founder / core team members
• Employees

2. Your tagline: <Capture here what your customers experience from your service / product, in less than 10 words >
<Name>
<website>
<email>
<contact>
<Background image
depicting your
customers experience>
[ Company logo ]
<Name>
[ Highest reward /
credential ]

3. Copyright 2015, <Company name> confidential. All rights reserved.
Goal
3
< company
logo>
Tip: Focus on the pain points and high entry barriers. 50% job done!
• Objective: An observable and measurable end result that inspires the team, to be achieved within a fixed timeframe.
Define 3 to 4 intermittent measureable results aligned to the end goal.
• Mission: The core purpose and focus of the organization in order to realize the end result
(1) serve as filters to separate what is important from what is not,
(2) clearly state which markets will be served and how, and
(3) communicate a sense of intended direction to the entire organization

4. Copyright 2015, <Company name> confidential. All rights reserved.
Team
4
< company
logo>
<NAME>
<responsibility>
<Hyperlink above
to LinkedIn profile>
<Credentials towards the
responsibility being played>
<picture>
Tip: 2 to 4 member team that demonstrates - ability to perceiver, expertise, keen to learn and strong desire to realize the vision.
<NAME>
<responsibility>
<Hyperlink above
to LinkedIn profile>
<Credentials towards the
responsibility being played>
<picture>
<NAME>
<responsibility>
<Hyperlink above
to LinkedIn profile>
<Credentials towards the
responsibility being played>
<picture>
• Advisors / mentors.
• Current investors.

5. Copyright 2015, <Company name> confidential. All rights reserved.
Specific problem
5
< company
logo>
<Title: specific problem you are addressing>
• Who are your target audience (get very specific, picturise).
• Top 3 pain areas your target audience loose their sleep on.
• Why current solutions do not address these pain areas.
• Why so far the problem has not been addressed.
• Why are others in this eco-system not addressing the problem.
• What are the barriers for anyone (including you) to address the problem.
• What proof do you have that your target audience are willing to pay to solve the problem (eg: survey of over 1000 people,
research publications, impact on day-to-day life).
Tip: Focus on the pain points and high entry barriers. 50% job done!

6. Copyright 2015, <Company name> confidential. All rights reserved.
Solution
6
< company
logo>
Tip: Focus on the pain points and high entry barriers. 50% job done!
<Title: Product name / website >
• Pictorial view of the end solution addressing the pain problems
• Phased approach for the current solution, minimum viable product and end solution.
• Demonstrate the scalability, ease of use and security of end user.
• Product pictures
• Cue for demonstration / product video

7. Copyright 2015, <Company name> confidential. All rights reserved.
Market size
7
Addressable Market
Estimated potential number of customers multiple
price per unit over next 5 years.
Target Market
Estimated potential number of customers multiple price
per unit you plan to target in next 12 to 24 months in your
focused market.
Total Market
How much money is spent across the ecosystem on
solutions that address these problems. OR
Current loss of money because of the pain areas. OR
How many people multiple price per unit do you
estimate are willing to pay for solving the pain areas
across ecosystem.
< company
logo>
Tip: Large global markets are great but more important are convincing estimates.

8. Copyright 2015, <Company name> confidential. All rights reserved.
Go-to-market approach
8
• Pictorial view of the eco-system you operate in
• Readiness of the eco-system for your solution
• Create awareness of the solution, enrolling customers to consider the solution, registering them to use the solution, getting
them to pay for the solution, getting customers habitual to the solution, recommendation of the solution by customers to
friends and family.
• Enablement in the eco-system to improve sales and performance of others and your growth. (partnerships).
• Sales and customer support process – create, refine, automate, replicate.
< company
logo>
Tip: Turns the odds of the system to your advantage to enable your sales.

9. Copyright 2015, <Company name> confidential. All rights reserved.
Competition and differentiation
9
Competition and differentiation
< company
logo>
• Solutions addressing same pain areas in your target market.
• Each competition
Number of customers.
Unit sale price
Cost of customer acquisition
Customer’s love / habitual reasons
• Why would customers consider you over competition (you provide more for more, provide more for less, provide less for less.
Tip: Can you continue to keep your competitive advantage

10. Copyright 2015, <Company name> confidential. All rights reserved.
Finance
10
< company
logo>
• 3 to 5 year projection of sales and cost
• cash flow.
• Assets and liabilities / capital
• Your ask. Where will the financials be used.
• What are the future financial requirements to realize your objective.
Tip: How well are you managing your funds to accelerate your growth.

11. Copyright 2015, <Company name> confidential. All rights reserved.
Roadmap
11
< company
logo>
• Number of customers and sales projection aligned to the goal.
• Key milestones towards complete solution development, geography footprint, team size, resources essential for realizing
above projections.
• Alliances and partnerships.
Year 1 – 1H
Year 1 – 2H Year 2 Year 3 Year 4
Current Quarter Next Quarter
Tip: Creation of basic sellable solution and a realistic scalable approach towards the objective.

12. Copyright 2015, <Company name> confidential. All rights reserved.
Risks and mitigation
12
< company
logo>
• Key risks / threats you see towards realizing the short term, medium term and long term objectives.
• Implications of the risk on solution, customers, employees and investors.
• Mitigation plan and cost of mitigating each risk.
Tip: Recognize all the fears and threats that can impact your exclusive profitable growth.

13. Copyright 2015, <Company name> confidential. All rights reserved. 13
For further help
CONTACT:
author@GetFundedGrowRich.com
www.GetFundedGrowRich.com
Bonus tips:
• A business plan is a formal statement of business goals, reasons
they are attainable, and plans for reaching them.
• Focus on creating real value and wealth for all the stake holders.
• Keep it simple and ‘no brainer’. Make it as pictorial as you can.
• It takes typically 2 to 4 weeks of the founding team to
build this plan with 5 to 10 hours of expert consultation.
• With right set of tools and guidelines you can build a winning
blue print.
Get Funded To Grow Rich @GetFundedAuthor