Preparing a Marketing Strategy for 2011: Marketing Office Furniture

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This is a webinar on how to prepare a marketing strategy for office furniture dealers for the 2011 year. Jason Kirby, the Director of the Office Furniture Marketing Program at eBoost Consulting, is the speaker for the webinar and covers a simple 5 step process to help facilitate the process for office furniture dealers to prepare their 2011 marketing strategy. You can learn more at http://officefurnituremarketing.com

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  • Set the expectation and clarify how long this will last and the structure
  • Set the expectation and clarify how long this will last and the structure
  • When you work with a client you don’t just tell them what furniture they need without visiting their location and providing a consultation. Marketing is the same way. It needs to be planned just like your space plannings
  • Determining your product mix, which do you sell more of and why
  • Determining your product mix, which do you sell more of and why
  • Determining your product mix, which do you sell more of and why
  • Determining your product mix, which do you sell more of and why
  • Determining your product mix, which do you sell more of and why
  • Determining your product mix, which do you sell more of and why
  • Determining your product mix, which do you sell more of and why
  • Determining your product mix, which do you sell more of and why
  • Determining your product mix, which do you sell more of and why
  • Determining your product mix, which do you sell more of and why
  • Determining your product mix, which do you sell more of and why
  • Determining your product mix, which do you sell more of and why
  • Determining your product mix, which do you sell more of and why
  • Determining your product mix, which do you sell more of and why
  • When you work with a client you don’t just tell them what furniture they need without visiting their location and providing a consultation. Marketing is the same way. It needs to be planned just like your space plannings
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