EYE comenius project, 2012-2013, Germany, 4th part of portfolio - Advertising, Hartha

2.  Different kinds of advertising:
-newspaper and magazine ads
-posters and flyers
-radio and TV-spots
-internet

3.  Very special ! = not all kinds useful for us
 Future customers our schoolmates
 Advertising is needed at our school

4.  July 2012 – first steps
to promote our
product
 Annual project week
at our school at the
end of the term
 Comenius group
introduced the idea of
the schoolplanner
 Flyer and PPP

5.  After print presentation of final product
 Development of a poster and a PPP for our school
blackboards
 Advertising at our school
homepage
 A short commercial spot

8.  At final fair in April
first edition offered
 100 pieces
 More order depends
on the demand

9.  Parents‘ evenings at the end of this school year
 Our first target group:
- 10 year old students mostly from small
schools
- big school building
- many new teachers and subjects
- extra-curricular offers
- calendar with exact dates for the terms, for
holidays and special dates and events at our school

10. - helps to identify with our school
- no waste of paper – no unnecessary pages
- not too heavy and voluminous for schoolbag every day
- for one complete schoolyear
- can easily be changed and produced for the following
years
- inspiration for our Comenius-partners?