With over 15 years of experience in communication and marketing, over the past 10 years, I led a creative team at the largest energy company in El Salvador, serving more than 1.5 million clients. At AES El Salvador, I collaborated with incredible, creative, and innovative professionals, including graphic designers, audiovisual producers, and advertising agencies, to conceptualize and develop communication and marketing strategies. This portfolio represents the “teamwork” that I'm proud to say we accomplished together.

1. Gerardo Martinez
Portfolio

2. Introduction
With over 15 years of experience in communication and
marketing, over the past 10 years, I led a creative team at
the largest energy company in El Salvador, serving more
than 1.5 million clients.
At AES El Salvador, I collaborated with incredible, creative,
and innovative professionals, including graphic designers,
audiovisual producers, and advertising agencies, to
conceptualize and develop communication and marketing
strategies.
This portfolio represents the “teamwork” that I'm proud to
say we accomplished together.
1
Gerardo Martinez

3. About AES
AES Corporation is a North American company
with more than 40 years in the global electricity
market. It operates in 14 countries, creating
affordable and environmentally viable energy
solutions.
In El Salvador, AES has four energy distribution
companies, providing service to more than
1.55 million customers. It also generates more
than 100 MW of energy from a solar source
and offers sustainable energy solutions to
clients in the public, industrial, and commercial
sectors of El Salvador.
www.aes-elsalvador.com

4. Institutional Campaigns
Television
April, 2023
Your Energy is the Future of All II
Worked with advertising agency: El Nido
April, 2022
Your Energy is the Future of All I
Worked with advertising agency: El Nido

5. Institutional Campaigns
Television
April, 2021
New brand launch:
Accelerating the future of the energy, together
Worked with advertising agency: El Nido
Since 2013, I have worked with
advertising agencies to develop
and produce television spots for
different types of campaigns:
institutional, efficient and safe use
of energy, energy theft, and B2B
energy services. My work included
creating the brief, managing the
creative process, reviewing and
editing scripts, overseeing
pre-production and production
stages, and evaluating the media
plan proposals for the agency.

6. Storytelling
Social Media
April, 2023
AES Meanguera del Golfo Solar plant
Worked in-house
October, 2022
CSR Program: Electrician Women
Worked in-house

7. Storytelling
Social Media
October, 2014
CSR Program: Rural Energy
Worked in-house
Since 2001, AES El Salvador has worked to provide
energy to rural zones in the country, improving the
lives of over 75 thousand families.
In-house, we developed and produced stories
about people who received the benefits of the
energy in their communities.

8. Print
Magazines and Newspapers
April, 2023
Institutional Campaign
Worked with advertising agency: El Nido
Since 2005, I have created several ad
designs for magazines such as Forbes, El
Economista, Economia & Negocios, and
other Salvadoran and regional
magazines. Additionally, I have created
ads for the principal newspapers in El
Salvador.

9. Print
Magazines and Newspapers
Worked in-house

10. Print
Magazines and Newspapers Worked in-house

11. Public Relations
Press Management
Worked in-house
As Press and Multimedia
Coordinator, I managed
relationships with
journalists and media,
achieving publications in
the most important
magazines, newspapers,
radio and television.

12. Gerardo Martinez
Portfolio