2. Meet The Team
Md. Istiaq Alam
151010400014
Department of IT
Md. Musharof Chowdhury
151010400012
Department of IT
SUPERVISOR:
Md. Al Imtiaz
Assistant Professor & Head of CSE,
University of Information Technology & Sciences
3. Background
3
WHY
STUDY THE
PROBLEM
FEEDBACK AND
CHANGES
FINALIZATION
All studies starts with a why,
the main reason of this study to
take geo-location related
advantage during the business
expansion and marketing.
We gone through so many past
similar works, analyzed the
problem also sorted out tools,
data sets and other related
materials we need to complete
the study to get meaningful
result.
Continued to make changes,
digging down until we reached
to the goal.
The study finalized after getting
meaningful and expected
results.
4. The Problem
4
GIS BUSINESS LOGIC
PROBLEM SOLVING
DECISION MAKING
Using GIS tools and techniques to analyze data
and providing geo-location based output.
To understand business goals, using business
logic to escalate business based on GIS based
decision making data.
Solving problem depending on business logic
and terms, to expand the market and reach
more customers.
Providing meaningful and easy to understand
visual data to provide more power to decision
makers.
5. Thesis Objectives
.
5
1
2
3
4 Providing location-specific experience and
identifying new destination of expansion.
Using the advantage of GIS tools and
technologies.
Finding the business gaps and utilizing
resources.
Helping to make better business decisions for
overall business growth.
6. Literature Review
6
Literature 01
“Geo-location Based Services are IT
services for providing information
that has been created, compiled,
selected, or filtered taking into
consideration the current locations
of the users or those of other
persons or mobile objects”
– “Kupper A. (2005) Location-Based
Services: Fundamentals and
Operation Wiley”
Literature 02
“LBS are information services that
can accessible with devices through
the mobile network and utilizing
the ability to make use of the
location of the mobile device.”
– “Steiniger S, Neun M and
Edwardes A (2006) Foundations of
Location Based Services Lesson 1
CartouCHe1 - Lecture Notes on LBS,
V. 1.0 2”
Literature 03
An entrepreneur will often have to
compromise – there is rarely a
perfect business location. The
location cost and proximity to
customers are key factors in
choosing the best location
– “Wanda Thibodeaux Copywriter,
TakingDictation.com, Traits of the
World's Most Successful
Entrepreneurs, 2007”
7. Methodology
7
Identifying the
problems and goals
Identifying set of tasks
depending on background
Setting goals
Taking notes
Organizing resource
and data
Collecting data from various
reliable sources
Studying business logics and
other similar research
Choosing tools for specific
operations
Using tools and
techniques to analyze
Considering QGIS as a
simulation tool
Implementing business logics
during analysis of data
Compiling demo data, real
data, logics and creating a
flow
Visualization to make
ready to take decisions
Decision making friendly visual
outputs
Creating different types of
maps to measure market
potential
Explaining finding, possibilities
and future works
8. Visualization and Samples
8
Example 1:
One of the first priority of a company is to sale their product to the bigger amount of population. The more the
people are there, the more the sale will be.
Shows the population of the certain area of Dhaka city. The darker part of the map defines that those are the
most crowded area and the lighter part of the map defines that those are the less populated area.
9. Visualization and Samples
9
Example 2:
This heatmap for specific business such as: food courts or restaurants, it defines the potentiality in specific
area by showing number of businesses as visual representation.
10. Visualization and Samples
10
This map defines the overall business potential for specific product/business in different areas, the more
strength defines more potential.
11. Mechanism
11
Business Logic :
The total market potential is calculated by multiplying the number of buyers in the market by the quantity purchased by the average buyer, by
the price of one unit of the product.
Let, target market N = 1600 (people who are capable to buy)
P - average selling price = 15000 BDT.
Q - consumption - assumes an average of 1
MP = N x P x Q So, MP= 1600 * 15000 * 1 = 2,40,00,000. BDT.
Calculating MP for All Targeted Locations :
Let,
12. Mechanism
12
Inserting the data in QGIS
Inserting MP values in market_potential field which is tightly integrated with targeted locations is created earlier.
13. Mechanism
13
The Result
This map defines the overall business potential for specific product/business in different areas, the more strength defines more potential.
14. Findings
14
TAKING ADVANTAGE OF GEO DATA
OVERALL BUSINESS GROWTH
PROPER USE OF RESOURCES
FILLING THE GAPS
DECISION MAKING
SAVES TIME AND MONEY
16. Limitations
Not Automated
Whole process is not automated, it
needs manual calculation and
human efforts.
Data Unavailability
This study has been done in Bangladesh
where public data are unreliable and
unavailable, due to the old system.
17. Future Work
Building as a software
Compiling whole process to a
software/application will reduce the human
efforts and increase reliability.
Collaboration
Collaborating with a business graduate, will
make it more efficient and focused to
provide best possible experience.
18. Conclusion
18
The study performed to reach more potential customers by using
geo-location data with GIS, general data set and Business logic.
Focused to make it easier for decision makers to make right and
fast business decisions when it comes locations-wise problems,
when to expand first and why.
