GENRE MEANING
The word genre means 'kind' or 'class'. And is
used as a way of grouping texts together.
Genre is not fixed ...
GENRE THEORY
Conventional definitions of genres tend to be
based on the notion that they constitute
particular conventions...
GENRE THEORY
Genre may be considered as a practical device for
helping any mass medium to produce
consistently and efficie...
DEFINITION - ALMOST
…Genre can be defined as
patterns/styles/structures which transcend
individual art products, and which...
GENRE THEORY
Robert Stam
While some genres are based on story content
(the war film), other are borrowed from literature
(...
GENRE THEORY
It is easy to underplay the differences within a
genre. Steve Neale declares that 'genres are
instances of re...
GENRE – KEY CONCEPT
The Key Concept of Genre relates to the codes and
conventions shared by texts and the generic
features...
GENRE – KEY CONCEPT (CONT)
Audiences recognise these paradigms, and bring a
set of expectations to their reading of the te...
FILM GENRE
Horror
Thriller
Comedy
Sci-fi
ADVERT GENRES
Harder to group but the following might be useful
Realistic

Series

Non-realistic

Surreal

Animation

Humo...
MUSIC VIDEO GENRE
Performance
Narrative Based
Concept based
BURTONS SIX ELEMENTS
Burton suggests that each text in a given genre
shares particular key elements to make up the
generic...
GENRE COMPONENTS
You can also attempt to identify genre by referring
to the following
Setting, character
narrative, iconog...
CHARACTER
Each genre will have a set of stock characters
Sci Fi – aliens,
SETTING
- western: wide open vistas of the Western
plains/dessert; the small-town
- gangster: dark, urban, back-street set...
NARRATIVE
ICONOGRAPHY
STYLE
STARS
Genre t heory
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Genre t heory

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Genre t heory

  1. 1. GENRE MEANING The word genre means 'kind' or 'class'. And is used as a way of grouping texts together. Genre is not fixed and there are fuzzy distinctions between different genres and several texts will be hybrids that contain elements from one that one genre.
  2. 2. GENRE THEORY Conventional definitions of genres tend to be based on the notion that they constitute particular conventions of content (such as themes or settings) and/or form (including structure and style) which are shared by the texts which are regarded as belonging to them.
  3. 3. GENRE THEORY Genre may be considered as a practical device for helping any mass medium to produce consistently and efficiently and to relate its production to the expectations of its customers. Since it is also a practical device for enabling individual media users to plan their choices, it can be considered as a mechanism for ordering the relations between the two main parties to mass communication. (McQuail 1987, 200)
  4. 4. DEFINITION - ALMOST …Genre can be defined as patterns/styles/structures which transcend individual art products, and which supervise both their production by the artist and their reading by audiences … ( Ryali 1975)
  5. 5. GENRE THEORY Robert Stam While some genres are based on story content (the war film), other are borrowed from literature (comedy, melodrama) or from other media (the musical). Some are performer-based (the Astaire-Rogers films) or budget-based (blockbusters), while others are based on artistic status (the art film), racial identity (Black cinema), location] (the Western) or sexual orientation (Queer cinema). (Stam 2000, 14).
  6. 6. GENRE THEORY It is easy to underplay the differences within a genre. Steve Neale declares that 'genres are instances of repetition and difference' (Neale 1980, 48) Tzvetan Todorov argued that 'any instance of a genre will be necessarily different' (cited in Gledhill 1985, 60)
  7. 7. GENRE – KEY CONCEPT The Key Concept of Genre relates to the codes and conventions shared by texts and the generic features they share. A text is classified in a genre through the identification of key elements which occur in that text and in others of the same genre. These elements may be referred to as paradigms, (basically, ways of doing something) and range from costume to music to plot points to font (depending on the medium).
  8. 8. GENRE – KEY CONCEPT (CONT) Audiences recognise these paradigms, and bring a set of expectations to their reading of the text accordingly: for example, the criminal will be brought to justice at the end of the police thriller. These paradigms may be grouped into those relating to iconography (ie the main signs and symbols that you see/hear), structure (the way a text is put together and the shape it takes) and theme (the issues and ideas it deals with).
  9. 9. FILM GENRE Horror Thriller Comedy Sci-fi
  10. 10. ADVERT GENRES Harder to group but the following might be useful Realistic Series Non-realistic Surreal Animation Humorous Talking Heads Dramatic Documentary Parody
  11. 11. MUSIC VIDEO GENRE Performance Narrative Based Concept based
  12. 12. BURTONS SIX ELEMENTS Burton suggests that each text in a given genre shares particular key elements to make up the generic formula, these include:
Protagonists
Stock Characters
Plots and Stock Situations
Icons
Background and Décor
Themes
  13. 13. GENRE COMPONENTS You can also attempt to identify genre by referring to the following Setting, character narrative, iconography, style, stars
  14. 14. CHARACTER Each genre will have a set of stock characters Sci Fi – aliens,
  15. 15. SETTING - western: wide open vistas of the Western plains/dessert; the small-town - gangster: dark, urban, back-street settings - soap opera: indoor, upper-middle class setting - spy-thriller: exotic, often urban international setting - science-fiction: futuristic worlds - game shows: large studios with lavish prizes displayed
  16. 16. NARRATIVE
  17. 17. ICONOGRAPHY
  18. 18. STYLE
  19. 19. STARS

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